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Email Marketing: 14 Business Tips In This Month’s Email Express

November 16, 2011 By 2 Comments

Here’s Volume 4 of The Email Express.

Inside you will discover:
“10 Tips On How To Increase Your Conversion Rates
And Get Your Downloads Working For You”. 

PLUS…

“My Four Steps Of Customer Service Value.”

You can download the Email Express direct by clicking
on the Belvedere image.

No handing over your name or email address required.

Also it is getting close to Christmas and you should be
planning what to offer and sell to your clients.

As a valued reader of my blog I’d love to help you. 

I have various coaching levels. It’s only a matter of finding
the right one to suit you.

Contact me at kurt@johanseninternational.com.au or via
my contacts page to the right.

I don’t bite.

Remember be CONSISTENT and PERSISTENT with
your email marketing efforts.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , ,

Email Marketing: Christmas Tips Report

November 13, 2011 By Leave a Comment

A very special Christmas Tips Report direct for you.

Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.

This year is no different.

It’s my way saying thank you for following me.

You can grab by clicking on the gift package image:

Inside the 14 pages you will dis.cover:

  • How to Write To Different Age Groups;
  • How to Segment Your Product and Services;
  • How To Add Value To A Sale But Not Lose Money;
  • How To Get The Buyer To Continue Selling For You;
  • How To Overcome The Biggest Fears Of Prospects;
  • 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
  • 11 Pre-Christmas Headlines You Can Copy In Your Emails;
  • 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
  • Plus Sensational Tips To Create Christmas Sales Countdown;
  • Take time to read it and digest it and IMPLEMENT.

Here’s the download again: http://www.kurtjohansen.com/christmas-tips/

Enjoy !
Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: “Remove This Word From Your Emails.”

September 20, 2011 By Leave a Comment

G’Day

“Remove This Word From Your Emails.”

I read an article today by Mel Henson which I’d like to share with you.

It’s a powerful message about removing just one word to gain greater results with your sales copy.

If you are someone who likes to jump straight in;
the article is here:  REMOVE ONE WORD ARTICLE.

But if you wish to read on I’ll explain.

The article suggests to remove the word ‘will’ in your copy.

For instance:

  • Kids will love the fruity taste;
  • These shoes will have your dancing feet tapping;
  • Your room will have a true daylight feel with this new light bulb.


Simply by removing the word ‘will’ makes all of the sentences become
more powerful.

eg:

  • Kids love the fruity taste;
  • These shoes get your dancing feet tapping;
  • Your room has a true daylight feel with this new light bulb.

Removing ‘Will’ puts customers into the Present Moment.

This is why this works.

By writing the sentence without the word ‘will’ it helps the customer
imagine themselves actually using the product in the here and now.

Mel writes, “The subconscious brain cannot distinguish between reality and strong
visual images. If you write in a way that helps the customer imagine they
are experiencing the product it makes them more likely to buy.”

Mel does go on to reveal other ways to eliminate ‘will’ and I know I will be doing my darndest to cease using it.

After that last sentence I mean !

Read her full article here.

Believe In Yourself
Kurt 


Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Father’s Day – There’s Still Time For…

August 31, 2011 By Leave a Comment

Hi Everyone

A  couple of my clients have asked me today;
“Is it worth sending out a Father’s Day email this week?”And the simple answer is YES.

There IS still time for a Father’s Day Promotion.

48_hour_father_day_sale.png

You see, you can easily blend a message with the theme of urgency

Like:

“48 Hour Father’s Day Sale”

“Father’s Gift Ideas – Only Until They Last”

“Father’s Day Gifts – Order Today – Delivered Tomorrow”

With Father’s Day in Australia this Sunday, the 4th September,
many people would be wondering what to do with or what to
buy dear ol’ Dad.

So if you have a product or service you know would be
welcomed by this males species then let your lists know.

And are you aware…Retail statistics tell us poor ol’ Dads have, on average,
$10 less spent on them than Mothers on Mother’s Day.

$10 LESS ON DADS… SACRILEGE !!!

Can you build this somehow into your promotion?

Don’t miss out on this opportunity when people are in the
moment to buy.

Although you thought you may have missed the boat,
Father’s Day Sales Promotion are still alive and and well.

And…

Can make you customers happy and you money.

Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: How To Write Emails That Sell

August 11, 2011 By Leave a Comment

Hi Everyone

I do prescribe to writing marketing emails a set way.

That is, I have discovered over the years staying true to a set formula is crucial to
gaining maximum open rates and responses.

One way which you should adopt is to write the email in the first person and as if
you were writing to a friend.

If you are looking at writing emails about your products and services write like you
just bought the product or service and wish to tell your friend about it.

========================================================

“Hi Pam, I’ve just bought this new…and it’s pretty good.  It has a … and a… which
means I can now this…

Can you believe it?”

“I know.  I have been talking about this for a while now.  Well I have finally done something about it.

and…

I’m stoked.”

========================================================

Writing in the ‘First Person’ will dramatically increase your email marketing open,
read and response rates.

Believe in Yourself
Kurt

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Do You Use Any Of These 4 Email Subject Line Types?

August 9, 2011 By 1 Comment

Hi Everyone

Email Subject Lines are crucial to get your emails opened.

There are specific ‘types’ you can employ which work best.

In this month’s edition of “The Email Express” I take you on a journey of discovery and reveal the FOUR most effective email subject line types and provide examples.

The Email Express is monthly publication delivered to my Email Coaching Clients but this month you have the opportunity to read it too.

Just click on this link to take you to the Four BEST Email Marketing subject line types to use..

Believe In Yourself
Kurt
Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , ,

Email Marketing: Free Recording On How To Make Money With Emails

July 28, 2011 By Leave a Comment

Hi Everyone

During the week I was fortunate to be interviewed by Krishna Everson
on my “7 Killer Tips To Get Your Emails Opened, Read and Acted Upon.”

The interview is full of my 7 proven strategies and pure gold tips and
techniques to make more money in your business using email.

It’s simple and easy and here at your fingertips.

http://instantteleseminar.​com/?eventid=21392436

Plus…

At the end of the interview there is an offer from me to help you for FR.EE.

Now, this interview does take around 60 minutes and I know you don’t have that
time alone.

So why not play it in the background whilst you are working away on something else.

You won’t be sorry and I must admit this is one of the best interviews I have
done because Krishna sucked out all my thoughts and made me tell all.

She stripped me down, extracted the best goodies and now it is all revealed in
this audio.

And…

It’s FR.EE

All my major tips and secrets to make money with emails are revealed.

So %%First Name%%, listen here Kurt’s Interview with Krishna you will not be disappointed.

And make sure you grab the fr.ee offer at the end.

Take advantage of me.

Believe in Yourself
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Kurt’s 24 Hour Sale Is Now Open

July 18, 2011 By Leave a Comment

Hi Everyone

Happy Birthday to me.
Happy Birthday to me.
Happy Birthday Dear Kurt…
Happy Birthday to me.

Hip Hip Hooray, Hip Hip Hooray, Hip Hip Hooray.

My 24 hour 54% OFF Birthday Sale is now open.

Get in now, this will DEFINITELY END at Midnight 19th July
Adelaide, South Australian time.

I am offering a whopping 54% off my:
KJ – Lite Email Marketing Coaching Program.

What you get in KJ Lite:

  • 1x 60 minute Initial Inter-view with me – Full and complete access to me;
  • 4 x 30 minute Inter-view Vouchers – Full and complete access to me;
    to be used at any time during the next 12 month period;
  • Monthly Strategies & ideas to develop email marketing campaigns which
    suit your business and your customers;
  • You will be given a set of easy to follow 21 cash-making proven steps to
    drive cash into your inbox.

Plus…

  • I will personally critique one email per month; and suggest ways to enhance
    including formatting, subject-lines & graphics; Yes, I will weave my magic and turn
    your emails into a cash attracting, dollar driving, money
    making messages which will bring you better returns than you have
    previously seen;
  • You also get to talk to me direct about your email campaigns.
    (The point here is you get to talk to me.)
    This is a massive bonus in any coaching program.

Plus…

If you use the email sending program I recommend, SmartEmail,  I will also
throw in an hour’s training on the system. (Not available with other systems).

Your normal investment is: $97 per month for 12 months or a once off
yearly payment $997.

    today only

54% OFF

$44.62 per month

OR
a Yearly Upfront fee of

 $497.00

The massive WIN for you is YOU GET ME alongside you to hold
your hand as you develop your email marketing skills and prowess.

PLUS

“My Never Had To Cash In Guarantee”

 

That’s right my guarantee has never been taken up because NOBODY has needed to !

But in the unlikely event I cannot make you ALL your investment back within the 12 month
period I will continue working with you for free until you do.

What this means is: This now becomes a No Cost Coaching Program.
I am only going to offer this for another 24 hours.

Why?

Because it’s my Birthday !

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: Be Careful With The Size Of Your Photos

July 15, 2011 By 2 Comments

Hi Everyone

I had a client frustrated her email marketing campaign kept being refused to be sent
by the email sending program she was using.

The message she was receiving was the ‘file size is too large‘.

She couldn’t understand it.

I took a look for her and realised she had imbedded four photos in into the email, which was terrific.

The problem was the size of the photos were each around 1 mgb in size.  She had simply uploaded the photos from her camera and imbedded them into the email sending program.

Just a quick note for everybody and to my lovely client.

The internet normally works off picture sizes around 72 dpi.

When you send an email campaign you should reduce your photos to this size too.

That way each photo will be reduced to about 20 kb- 40 kb which is a much more palatable size for any email marketing sending program to handle.

I reduce my photo sizes by using Photoshop.

There are plenty of free programs available for you to download if you do not have this program though.

My Mac user friends tell me they have software on their computers which does this.

So, reduce the size of your photos and you should not have any trouble sending emails.

Believe in Yourself
Kurt

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Has Kaboodle Changed Or Simply Testing?

June 30, 2011 By 2 Comments

Hi Everyone

For those who follow me will know I am more of a fan of email marketing by copywriting.  That is to get people to act by the words which are written.

Other examples of email marketing is what I describe ‘email brochures’.  That is; highly visible and selected images are included in an email to entice the reader to click a link to further check out a product.

This second type of email is used primarily by retail type stores.

One particular on-line store I follow is Kaboodle.  I receive their newsletter in my inbox.

What I have recently discovered was Kaboodle changed their email template design.

It used to be 24 pictures in the templates.  Refer my previous post.

Today I received their marketing email with only 5 pictures.

Kaboodle_July_1_2011

Not sure when it happened.  It could have been months ago.

Interesting to hear why, and their strategy behind it.

Last time I posted about Kaboodle , Erika Lenkert
VP of Content & Community, Kaboodle  – sent me a lovely email.

Erika if you are still at Kaboodle –

“Why the shift in email design to 5 items?”

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,
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