February 6, 2012

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Email Marketing: The Most Asked Question Is…

January 22, 2012 By Leave a Comment

The most asked question I receive from my clients is:
“What Do I Write In My Emails?”

They get confused and anxious and some do nothing.

So let me add to the Email Planner and Email Step Diagram
I sent you in the last couple of weeks and give you your next tip
to writing money-making, dollar driving emails.

To overcome the difficulty of deciding what to write, simply look
at the 8 different emails report.
http://www.kurtjohansen.com/8emailoffer/

For instance, inside you will see:
Email Type Two:  Discuss a Special Event/Holiday. 

With this type of email you would discuss ‘Australia Day’ this Thursday or
prepare a series of emails for Valentine’s Day on the 14th February.

The idea is to seque into an event or a holiday and piggy back off the back
of it.

Knowing what to write can be daunting but if you follow my ‘There Are Only
8 Different Types Of Emails’ you WILL be Ok.

http://www.kurtjohansen.com/8emailoffer/


Believe In Yourself

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , ,

Email Marketing: How To Plan A Series Of Emails

January 4, 2012 By 1 Comment

Hi and Welcome to 2012.

I have purposely refrained from posting about looking back at 2011 and writing
down what worked, what didn’t, and then to start writing what your goals for
2012 will be.

I mean to say all that is good but the reality is only around 2% of people actually
do it.

That leaves a massive 98% of people NOT doing it.

And I can see why.  It’s just too hard for most and the reward you expect to gain
is not worth the effort.

One motivation theory is all based on the reward you receive from the effort you
put in.  And I intend to agree.

Why would you go to exceptional lengths only to be underwhelmed by the
reward/the prize at the end.

But you do need to do something.

Don’t let the year just tick over like the clock in your bedroom, only making sense
for a fleeting 2 minutes a day when you get up and go back to bed.

The other 1,438 minutes in a day your bedroom clock is irrelevant.
Or in percentage terms, your bedroom clock is only relevant for 0.14% of the
time.

So what should you do?

What magical wand do you need to ensure your email marketing is successful in
2012?

You need to have a tool which makes total sense to you 100% of the time and
steers you in the right direction all of the time.

Well in actual fact you need two tools.

1. Is a simple Yearly Planner.  You can get these anywhere.  It’s  a planner which
allows you to program  email marketing campaigns throughout the year.

Here’s an example: 

Yearly Planner

Yearly Planner

 

You can buy one from a stationery shop, newsagent.

Gosh check out your diary.
It doesn’t matter if you use an on-line diary or an
electronic one.  A yearly planner would exist at the
front or the back or somewhere in a drop down box.

How you use it is very simple.  Look throughout the
year and program special dates you would like to target.  These could be holidays
like, Australia Day, Valentine’s Day, Mother’s Day etc.

It could be events like your birthday, opening of a store or launch of a new product.

Then…

Plan a series of emails backwards from that date.  I recommend you always look
at programming at least 4, 5, 6 and even 7 emails in a campaign.

Marketing meets Strategy

 

This is where you Marketing meets Strategy.

The emails are sent out in a logical, meaningful series
which takes the recipients on a journey.

A journey which ends at your pre-determined date.
 

To help program these emails it is necessary to have the second tool.

2. You need, what I call a Step Diagram.  This is a process whereby each email
campaign is specially crafted to link to the next one.

Email Step Diagram

I have included a picture of
what I mean here, and I find
this to be an essential
tool for all my email marketing
campaigns.

Why?

Because email marketing is
NOT about sending one email
and waiting for a response.

 

 

Email Marketing is about planning a series of emails to reach a pre-determined
goal.

Of course there is also another element to email marketing success.

Just as golfers, tennis players, swimmers or any elite professional knows; it’s best
to have a coach to help you achieve your desires results.

So if you need help check out my Coaching Plans in the middle column of my blog.

I’m sure there is one there to help you.

So there you have have: How To Plan A Series Of Emails.

It’s a simple as:

1: Planning your year.

2: Planning what you wish to say in four-seven emails; and

3: Engaging an email coach.

Happing Email Marketing in 2012.

Believe in Yourself
Kurt 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: If Your Marketing Is Not Working…

December 8, 2011 By 1 Comment

Hi
If your marketing is not working then change the words.

Believe in Yourself
Kurt

Filed Under: Email Marketing, Marketing Ideas Tagged With: , , , , , , , , , ,

Email Marketing: How to build your list, quickly.

December 7, 2011 By 1 Comment 
"How do I build my list?" is always on the minds of internet marketers.
It's by far the most puzzling riddle most people fail to solve quickly.
But for me...

This is the WRONG question to ask.

You should be focussing on:
'How do I get my name out in front of more prospective buyers quickly?'

Let me explain.
List building is fine but is everyone joining your lists going to be buyers?
It really shouldn't be about attracting a herd of people but attracting
the right people to your business.  Ones that are receptive to your
offers and ones who wish to create and maintain a relationship with you.
To actively seek the right people and the right connection take a look
around you and see if there is another merchant whom your clients could
do business with.
Because...

The fastest way to jump out in front of more people is to jointly
market with another like-minded and complementary business.
That is; to be introduced by another business to their lists in a
reciprocal marketing marriage.

You do this by approaching another business who has a product or
service which your client base should be attacted to and offer to send
out an email introducing them.  In return they do the same for you.

If you are into direct mail (and you should be as well as email
marketing) this is often done with the business being introduced
'writing and paying the postage' for the privilege.

The on-line world is agast with 'affiliate programs' and they work
wonders.  But I am not suggesting this is an affiliate program.
It's an introductory program whereby you are introduced as a sound
and responsible business person who has products and services which
may be of interst to another person's lists.

You will get exposure you never had before and if your offers are
valuable, than your lists will build.
Certainly faster than many methods being touted over the internet.

Old fashioned style marketing of reciprocal introductions still works
today.

It also helps overcome the biggest fear all new prospects have; which
is TRUST.

When you are introduced by someone who is already trusted by their
crowd your introduction will be welcomed.

So get to it and start writing out a list of businesses you know who
have products and services which complement your customers' desires.
It could be businesses in the same group of shops as you.
It could be businesses who have stalls in the local market.
It could be other internet marketing friends who could introduce you
as a trusted and honest person.
It doesn't really matter - they will be there if you look.
Believe In Yourself
Kurt 
Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: Do You Change Your Emails For Mobile Users?

November 24, 2011 By Leave a Comment

I’ve discovered the necessity to change emails to satisfy mobile phone users is best left only to a include a worthwhile subject line or meaningful first sentence.

People who read emails via mobile phones are wanting quick, fast, accurate information.

Those people who are now reading emails via tablets generally are less time poor and can spend a little more time as their tablet is often on a table or a desk (as opposed to mobile phone users who have their devise in their hands whilst walking).

So for me email marketing is really moving only from PC to tablet – and what this means is the same rules always applied. 1. The List 2. The Relationship and 3. The Offer. You don’t have to make your email marketing messages look like catalogue/brochures – engage your customers.

I have been following the trends of emails for four years.

Three years ago everyone was saying, “Change your emails to satisfy

mobile phone users.”

Whilst it made initial sense, I always thought the psychology was wrong.

People who read emails on their phones are generally looking for a quick communication fix. Read, Delete, Read, Delete etc.

We wish to engage people so I am suggesting you don’t need to specifically craft emails for the mobile user. Except to have a quick 2-3 second capture and this can be done by using a brilliant subject line or email heading.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: It’s Not Too Late To Send Christmas Emails

November 24, 2011 By Leave a Comment

Hi

As Christmas is approaching I would like to give you a gift.

Now this is no ordinary gift.

It is a gift which, if embraced, understood and implemented, will
transform your business overnight.

But first…

I would like to be brutally open, transparent and honest with you.

Like most people on my lists you have been receiving my
emails for awhile.

Sure you would not have read every email but every now and then one
jumps straight off the page and makes your heart pump a little faster.
You may fight it but you click on the email through curiosity or need.

I have been helping businesses in a multitude of different products and
services for around 4 years now and I am regarded as Australia’s Leading
Email Marketing Strategist.

But more so I have been a business coach for over 20 years and this gives me
the authority and the courage to say this about your email marketing.

It probably…

SUCKS !

Now, before you go and get all defensive and uppity at me, if you look in
the mirror and stare at the reflection you know you could do better; don’t you.

But you know what – it’s NOT YOUR FAULT.

Gees, if you are like most people in business you don’t have time to think about
marketing. You don’t have time to put together a list of names and compile a
message do you.

You are too busy opening the doors, answering the phones, watching over your
staff, stocking the shelves, doing your bookkeeping, putting out bushfires…

Whoooaaa… it’s tiring stuff being in business.

You’re too busy working in your business.

I know many of these jobs need to be done but so does another one.
And it’s more important if you wish your business to succeed…

It’s Marketing.

So Kurt, let me help you.

Every now and then I work with a limited number of businesses to transform
their marketing into a cash bonanza and drive dollars into their inbox.

I call it my 5 x 5 x 5.5 Promotion.

Let me explain…

I work with 5 businesses to help craft and send out 5 emails for $550.

That’s right.

You could be one of the lucky 5 business who gets the oppor-tunity to pick
my brain, work side-by-side of me, as I hold your hand, and help create an
Email Marketing Campaign for you which will be the envy of your competitors,
knock the socks off your customers and catapult cash into your bank account.

Now I can only work with 5 businesses at a time. This is because I wish to give
you my undivided attention.

I help strategise, craft and schedule 5 emails for you.

And…This could be you too.

======================================================

November is my new ‘best month’ ever and there’s still 10 days to go!

Sarah: Hoity Toity – Fun Baby Wear

======================================================
I have offered 5 x 5 x 5.5 Promotion twice over the past month’s and they’re
going gangbusters !

Now as Christmas approaches it’s time to lock in your Christmas email marketing
campaigns.

But don’t despair if you can’t use the 5 x 5 x 5.5 Promotion for Christmas.

I have one new lovely client in Perth who is using the 5 x 5 x 5.5 Promotion
to craft messages for the launch of her revitalised membership site.
Watch this SPACE !

But I must warn you.

I only work with 5 businesses to ensure I give each one my unbridled attention.
And as I am currently working on a campaign with a lovely person from Perth
there are only four spots available.

So if you need a hand getting the Christmas campaigns out there then contact me.
Contact me at kurt@johanseninternational.com.au or via my
website: www.kurtjohansen.com

But I did say I would give you a gift didn’t I.

So here it is.I am offering you the oppor-tunity to call into me FOR FR.EE and
talk to me aboutyour email marketing and pick my brains to help.

This offer is Fr.ee – all you have to do is go to my website and click on
the tab and fill in the details.

I promise I will get back to you.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: 14 Business Tips In This Month’s Email Express

November 16, 2011 By 2 Comments

Here’s Volume 4 of The Email Express.

Inside you will discover:
“10 Tips On How To Increase Your Conversion Rates
And Get Your Downloads Working For You”. 

PLUS…

“My Four Steps Of Customer Service Value.”

You can download the Email Express direct by clicking
on the Belvedere image.

No handing over your name or email address required.

Also it is getting close to Christmas and you should be
planning what to offer and sell to your clients.

As a valued reader of my blog I’d love to help you. 

I have various coaching levels. It’s only a matter of finding
the right one to suit you.

Contact me at kurt@johanseninternational.com.au or via
my contacts page to the right.

I don’t bite.

Remember be CONSISTENT and PERSISTENT with
your email marketing efforts.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , ,

Email Marketing: Christmas Tips Report

November 13, 2011 By Leave a Comment

A very special Christmas Tips Report direct for you.

Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.

This year is no different.

It’s my way saying thank you for following me.

You can grab by clicking on the gift package image:

Inside the 14 pages you will dis.cover:

  • How to Write To Different Age Groups;
  • How to Segment Your Product and Services;
  • How To Add Value To A Sale But Not Lose Money;
  • How To Get The Buyer To Continue Selling For You;
  • How To Overcome The Biggest Fears Of Prospects;
  • 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
  • 11 Pre-Christmas Headlines You Can Copy In Your Emails;
  • 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
  • Plus Sensational Tips To Create Christmas Sales Countdown;
  • Take time to read it and digest it and IMPLEMENT.

Here’s the download again: http://www.kurtjohansen.com/christmas-tips/

Enjoy !
Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: “Not Everyone Opened My Email, Why?”

October 5, 2011 By Leave a Comment

Hi,

I received a question from a person using email marketing the other day
which has been intriguing me ever since.

They asked, “Not Everyone Opened My Email, Why?”  ”Can you help?”

The short answer was, “Sure, I can let you know why.”  ”But to get to the real
issue we will need to drill deeper.”

We conversed and I had them on their way in quick time.

But then I thought why not share my research which I have found useful, with you.
Then you can  gauge your email marketing effectiveness.

I have learnt a lot over the 4 years I have been email marketing and I’d like to
save you some time to get there quicker and help you get terrific results.

So here you go.  

Seven more tips to get your emails propelling through cyberspace like a
dolphin chasing a school of herring.

My Seven Tips Are:

1. Unless you are sending to one person you will probably never  experience
100% open rates. (And even sending to one may not get 100%…) So don’t get
hooked too much with open rates.  But if you want a number then…
No I am not going to do it – it doesn’t really matter.

2.  Pay more attention your recipients are actioning the way you wish them to.

3. Email Marketing is very much like many advertising streams.  That is, it is
always about the right message to the right person at the right time.
Timing is critical in marketing and advertising.

i.e. What I mean about timing is:

If you just walked out of restaurant having gorged on a 10 course meal,
no matter how great a new meal deal presented to you was, if it had to be taken
within the next 30 minutes, you would not be in a position to oblige.
(Mind you my Golden Retriever pooch would give it a massive go.)

4. Have a series of emails to back up your first email.  I use a ‘Step Diagram’
which enables me to program a series of emails rather than one email blast.

5. Have a strategy to send people another email who have clicked on a
link or visited a website link you inserted.

6. Have a strategy to send people an email who haven’t opened the first one.

Be careful, DO NOT send the same email again.  NO NO !!  The reason being
is many people read emails in the ‘preview frames’ of their email program.
You do not wish to bore them with the same email.  The tactic to send an
email to ’non-opens’ is  sound.  Just change the message around that’s all.

7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about
segmentation.  Segmentation is crucial and critical aspect of email marketing
which cannot be ignored.  Don’t send all messages to all people.  It just doesn’t
work.

There you go another 7 Tips all from a question I received about,
“Not Everyone Opened My Email, Why?”

Believe In Yourself
Kurt 

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: 10 Top Tips For Email Success Are…

October 2, 2011 By Leave a Comment

Hi

As you are enjoying your  long-weekend break in Australia, I thought I would
give you an article on email marketing you can contemplate over wherever
you are relaxing.

You could say it’s your long-weekend homework but gosh
I wouldn’t do that to you, would I ?

Let’s say it’s a long-weekend learning experience for you.

So here you go, read and digest these ten tips for maximum
email marketing wealth.

My Top Ten Tips Are:

1. Write a Subject Line which will make your intended audience click.
I have spoken about email subject lines in the past.  It’s so crucial to
learn how to write them and how to use them. If you need more help
with subject lines click here: SUBJECT LINES.

2. Write your important items at the top of your email so those people
who read their emails in the ‘preview frame’ get to read your best part of
the message quickly.

Also many people read emails via their phones.
Make it easy for them too.

3. Check out your formatting.  Leave white space. Keep line length to
around 60 characters.  People would rather scroll down than across.

4. Write your emails as if you are talking to one person.  Make it a
real conversation.

5. Focus on content they would like to receive.  It’s about helping them.

6. See if you can offer something but remember it’s not always about
sales.  You need to be able to add value to people’s lives.

7. Keep your image sizing down to a minimum.  Try to get you images
around 72 dpi and keep them small in size.  This way they will not clog
up your recipients inbox.

8. Make sure you know and understand what you can do and cannot do
by law.  In Australia we use the Spam Act 2003 in the USA they use the
Can Spam Act.

9. Use a ‘PS’ at the end of the email.  Two ‘PS’s’ work even better.

10. Try placing your picture at the end of the email.
Remember: ”People Buy From Friends”

There you have it.

My top 10 email marketing tips for you to ponder over this long weekend.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,
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