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Email Marketing: Can I give you $4,221.00 worth of products ?

June 27, 2011 By Leave a Comment

Hi Everyone

Can I give you $4,221.00 worth of products ?

Let me explain…

My 12 month email marketing coaching program is now open but for 72 hours only.

It’s my End Of Year Financial Sale.

It’s going to include paid up products and services which
are normally purchased by my clients.

But I am going to include these for you FREE of Charge if
you come on board and allow me to coach you for 12 months on
how to use email marketing to make money in your business.

To open with you will get…

A 12 month subscription to the email sending program I use, SmartEmail.

SmartEmail is THE software I recommend to all my clients and associates
because of its:

*ease of use;
*accessibility, no matter where you are;
*storage of unlimited contacts names, addresses and information;
*ability to create customised templates, forms and messages;
*autoresponder capabilities enabling you to send emails
*even whilst you sleep;
*ability to create customer surveys; and
*real-time statistics;

PLUS…

it’s one of the most affordable and cost effective programs on the market.

Smart Email is the complete comprehensive email marketing software
for you.

SmartEmail is the email sending program I use and recommend and is
priced at $49.50 pm x 12 months = $594.00 per year.

I will pay for a 12 month subscription for you. Total Savings $594.00

Also…

All new clients will receive a 12 month subscription to Pete Godfrey’s
Emotional Ad Writing and Marketing Newsletter.

Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter will get
you on your way to produce cash producing magical marketing pieces
which will drive dollars into your bank account.

It is a hard-copy newsletter posted to your door every month. It contains
all the copywriting tips and techniques Australia’s leading copywriters use.

Pete’s Newsletter sells for $347.00 for a 12 month subscription.

I will pay this for you.

I spoke to Pete this morning and he has agreed to include as a favour to my
new clients to also receive the following bonuses:

• FREE BONUS GIFT #1: 52 Monday Morning Wake Up Calls. This is a one or
two-page motivating sheet, to encourage you, to highlight winning behaviours
and thoughts, so you stay on track from week to week. You get a FULL year’s
collec.tion… the FULL 52 of them in one giant manual. (Valued at $1,000.00)

• FREE BONUS GIFT #2: NEW! Show me the money! A new report that gives you the key to the money vault. (Valued at $197.00)

• FREE BONUS GIFT #3: NEW! Insider’s Guide to What it Really Takes to Fill a Seminar!
PLUS SPEC.IAL BONUS REPORT: Insider’s Guide to Making it Stick (Valued at $299.00)

• FREE BONUS GIFT #4: 3 Powerful CDs with Hot Sheets! (Valued at $287.00) Includes…

- CD & HOT SHEET #1: The #1 Secret For Maximum Response!
- CD & HOT SHEET #2: Price Reinvention: How to Stretch the Price Barrier
- CD & HOT SHEET #3: Success Without Guilt

• FREE BONUS GIFT #5: 20 Minute Fast Track Call with Pete Godfrey. Spend 20
minutes with me and let me tack.le any copywriting, marketing or mindset problems you
are facing. (Valued at $500.00)

Pete_Godfrey_Free_Gift_Pack

TOTAL VALUE OF GIFTS = $2,283.00

PLUS…

I have twisted Pete’s arm so you will also receive his Emotional Ad Writing System
absolutely FREE… valued at $997 as well.

Pete_Godfreys_Emotional_Ad_Writing_System

Total free bonuses and gifts are:

SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.

Pete Godfrey’s 12 month Newsletter & 5 Free Bonus Gifts $2,630.00

Pete Godfrey’s Emotional Ad Writing System $997.00

Total Fully Paid For Gifts and Bonuses FREE to You $4221.00


All of this is FR.EE when you allow me to hold you by the hand and guide and
lead you into email marketing to help your business attract money and cash.

I have never offered this before and not likely to do it again.

It’s just that I have been helping many of my clients lately with End
Of Financial Year Sales campaigns. I thought I better do one myself !

Now, don’t be fooled by other offers and negative thoughts here.

I am no novice at this and to business consulting.

I have:

  • a 21 year banking background, including 3 years in the marketing dept.;
  • a successful consulting business of 12 years;
  • a Masters of Business Administration (MBA) qualification.


My clients over the years have included:

Hilton International Hotels
BRL Hardy
Futuris
Australian Institute of Management
SA Police
ETSA Utilities
Business SA

And now I work with a bunch of extremely likeable and eager
group of business owners seeking to gain a better lifestyle
for their families and their employees.

Are you one of these too?

If so then my 12 month hands on email marketing coaching
program is for you.

But…

I must warn you.

I will only work with people who are driven to succeed, are not whingers,
and are looking to improve the cashflow in their business.

If this is you… AND I know it is…

The you can pre-register your interest today by emailing me at
kurt@johanseninternational.com.au

You will need to undertake a pre-screening inter-view with me
before you are accepted into my coaching program.

I know this will not be for everyone and maybe you are not ready
just yet.

But if you know you need to drive more dollars into your
business in the next 12 months, the time to start is now.

Plus…

When you pay your investment before the 30th June you will
receive the ability to claim it back on your tax in only a few days time.

So, %%First Name%% allow me to c.oach , help, assist and show you
how email marketing can drive dollars into your business.

And allow me to give you $4,221.00 worth of products.

Email Marketing is an Art not an Act.

Let me show you how to do it successfully.

If you are ready to take the plunge and learn how to bring in
the extra dollars you deserve then email me NOW.

kurt@johanseninternational.com.au

Believe in Yourself
Kurt


Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Email Marketing: Fines For Spamming

June 7, 2011 By Leave a Comment

Hi Everyone

Here is an article from Macpherson + Kelly Lawyers in their latest edition of Trade Secrets 13 June.

It reveals how a company director was fined $2,000,000 for spamming.

Make sure you know the rules.

Fines_For_Spam_1

Fines_For_Spam_2

Fines_For_Spam_3

Contact me if you are not sure.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: My Top Tip To Get More Subscribers

May 26, 2011 By 2 Comments

Hi Everyone

This tip, though plainly obvious, is the TOP, BEST, FUNDAMENTAL tip I can give you to get more subscribers.

Now before I do, I am not suggesting at all any of the other brilliant methods available to you won’t work.

No, not at all.

What I am suggesting is without this TIP you are causing yourself immeasurable harm.

You are causing yourself to fall down the well and risk drowning in a couple of feet of water.

But feel saved.

Because I am about to grab that heavily knotted rope, toss  over the side of the well for you to grab hold off it, place it around your waist and allow me to pull you out.

Are you ready then?

The TOP, BEST, FUNDAMENTAL tip to gain more subscribers is to have a sign-up box on your website.

One which gives away free information and in return a person leaves their First Name and Email Address.

You will get more subscribers by having a sign-up box visible with a useful free item which has value.

Before you go and say…

Yeah, we do that.

What happens then?

OK…

Do you have a 10 scripted automatic autoresponder series set up?

Do you have intertwined sales messages which could entice the subscriber to maybe buy something from you?

Do you continually and frequently market to them?

Do have a plan, a system, a strategy for your email marketing?

Do you even have a professional email marketing sending program?

You see, email marketing is an ART not an Act.

If you you do not use  the right canvas, the right oils, the right strategies you will be limited with your success.

But the crazy thing here is…

It’s not your fault.

  • There’s too much to learn.
  • Too much to understand.
  • Too much to put in place.

That’s why you need to copy and follow somebody who does it for a living.

Now, all you have to do is jump over to the right and sign up for my free book.

It won’t cost you.

Heaven forbid, I reckon you will certainly get heaps out of it.

But more importantly…

Follow what emails come your way.

Follow what I do and you to will become an expert in your market niche soon.

Believe In Yourself.

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: You Can Play With The Big Guys

May 16, 2011 By Leave a Comment

How Would You Like To Make More Sales By Copying?

Hi Everyone

Every so often seasonal events allow us to check out what the big
players are marketing and to copy them.

This copying is generally called ‘piggyback marketing’ and there is
something happening in around 6 weeks time you can make sales from.

It’s the  ‘The End Of The Financial Year” and companies like
Foxtel use this time to promote their “EOFYS” campaigns.

What this means to you is the larger companies are programming
your customers to spend before the 30th June.

Please don’t disregard what the 30th June means to many people.

A company/business may have budgets they need to spend.

A consumer who purchases certain items before the 30th June
may be able to claim these as legitimate tax expenses.

Car companies have end of financial year run-outs.

Retailers often start their mid year sales around this time to
take advantage of tax refunds which people will start
receiving in July.

The point here is trying to discover what products or services
you can highlight and offer to your customers.

It could be products you know are tax deductible.

It could be services people can pre-pay a year in advance
to allow them to fully claim the expense in this year’s tax return.

Have a think, look into your products and services and plan what
you could offer.

Don’t let the big companies like Foxtel and Ford spend millions of
dollars educating your clients to spend and not take advantage of it.

Which leads me to offer another of my famous 5 x 5 x 5.5 offers.

Any business who wishes to take advantage of my 5 emails for
$550 special End Of Financial Year Offer than send me an email.

I’ll only be taking on 5 customers (it always fills up, so be quick)
and let’s talk.  I will help you plan and craft a series of emails which
will drive dollars into your bank account.

I am known to help many, many businesses undertake email marketing
so that they achieve more sales and profit and I know I will be able to
help you too.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , ,

Email Marketing: Which Call To Action Button Worked Best?

May 11, 2011 By Leave a Comment

Hi Everyone

Which one of these two Call To Actions:

  • “Click for Your Solar Consultation – Click here to get started!”
    or
  • “Get a No Obligation Quote Now”

do you think outperformed the other with results?

Drum roll please…

The winner was…

“Get a No Obligation Quote Now”

The reason thought was the ‘No Obligation’ phrase.

You can view the full test email at this whichtestwon.com.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , ,

Email Marketing: Easter Sunday Special Offer

April 25, 2011 By Leave a Comment

Email Marketing:

You want to but are not sure how to?

Let me help.

I’ll hold your hand for 3 months and help you strategise and craft marketing emails to boost your sales, profits and income.

And how will you feel when we do?

Plus…

I guarantee my services.

Contact me now. Offer limited and closes in 5 days.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , ,

Email Marketing: Subject Lines and Pre-Headers

April 25, 2011 By Leave a Comment

Hi Everyone

Subject Lines and Email Pre-Headers

If you wish to be recognised by your email recipients make sure you
include your name, brand or company in the subject line.

People open up emails from those they trust and respect.

Research tells us emails which clearly reveal the name of the sender
have more open rates than those which do not.

Another tip is to use a email content subject line or what is commonly known as an email pre-header.

The pre-header enables recipients who have opened the email to make a
quick and easy decision if they wish to read further.

The email pre-header could contain the email subject line again or it
could contain a link to a website you wish your recipients to be taken to.

The link is very useful for people who read their emails via Smartphones.

Most email programs these days allow the recipient to read emails in a preview frame.  This means a person doesn’t need to click on your email to open it.  They can simply preview the email to see if they wish to view.

With this in mind it is essential to get to the point about your email.

A way this can be done if you would like to tell a story first is to create
a curiosity line like:

“I have a special Mother’s day offer for you for being my client…but first”

Another tip if you wish to include images in your email is to name them so
if they are blocked people can still read the name and know what should have appeared there.

Don’t label your images as numbers or symbols as these will
mean nothing to your recipients.

Email marketing is the most cost effective and and quickest means to get your message out to your customers.

But…

It requires consistency and persistency.

Don’t give up otherwise everything you did before was wasted.

If you need an email program – and you do if you are serious about email marketing – then the one I use and recommend is Smart Email.

Take a look – it’s brilliant and comes with initial training by me.

Believe in Yourself.
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing – Here’s How To Use Email Type #2

April 19, 2011 By Leave a Comment

Hi Everyone

Last week I told you a story about a client who said to me
“I’ve Got Nothing To Say” when I asked him what email
topic he was going to send to his clients.

Eventually we were able to get him up and running and
with a meaningful message which kept him in front of his
customers.

This week I thought I would help you discover there are
only 8 Types of Emails you can really send.

Yes…

Only Eight.

I have written a 23 page report revealing these 8 types of
of emails and #2; depicted on pages 7-10 with examples;
is most relevant this week for Easter and Mother’s Day
next month.

Make sure you grab your complimentary copy of this free
report and have it beside you when you wish to send out
an email to your customers.

You will need to leave your name and email address to
receive your copy.

It’s too valuable to just allow anyone to download it.
It’s only available to my lists.

There’s a quick 1 minute 46 second video to watch too, just to
show you it’s all Ok and safe.

You can grab the report, “There Are Only 8 Different Types
of Emails” by clicking on this Get Instant Access button.

getinstantaccessyellow.gif

After all once you know what to say – it’s best you learn
HOW to say it.


Believe in Yourself

kurt avatar white 2009.jpg
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: They Just Don’t Get It – Part II

March 23, 2011 By Leave a Comment

Hi Everyone

Last week I wrote about two businesses who spent their marketing dollars on a Coupon site to attract customers.

They did all the hard work but blew it because they did not have a ‘backend” strategy to their marketing.

You can read that story here.

Well, I bought another coupon meal deal (I know but I am a sucker for these types of offer) and decided to put this business to the test.

Armed with my wife and a booking at 8 pm I ventured into a local café/restaurant and was eager to take advantage of our “2 courses and a bottle of wine” offer.

The first thing we noticed was the café/restaurant was empty.

I then checked the sticker on the door and saw the closing time was 9 pm.  Gosh I thought, I hope they don’t kick us out before we have finished.

Once seated, the waitress was polite and explained to us we could have two entrées, two main meals and a bottle of wine.

Great, I thought – what a bargain.  If the meal was as nice as the waitress’ manners we may have found a new dining place.

After some pleasant conversation we were ready to order.

An antipasto dish for two seemed to be the right choice with the Garlic Prawns for me and the Pepper and Salt squid for my wife.  All to be washed down with a bottle of crisp Sauvignon Blanc I thought.

But what we discovered on ordering was something quite different.

“Sorry, if you order the antipasto you can have only a serve for one and as for the wine you must choose from a Shiraz or a Rosé .  No white wine is allowed on this deal.”  Said the waitress confidently.

Now for my wife who likes a white wine but not a Red or a Rosé felt a little confused.

Was our attempt to escape from the kids going sour?

For me I was more taken aback that our entrée for two was now an entrée for one.

“Never mind” I said.  “Let’s go with the Rosé”

and…

“OK – antipasto to share will do.”

Well, the wine arrived and it was warm.

“We can’t drink this.”  I said to my wife.

I’m glad the screw top was still affixed to the Rosé as I asked if we could have a cold bottle.  After all, Rosé should be served chilled.

“Hmmm…I guess so.”  Was the answer we received.  “I’ll see what I can do.”

Both my wife and I looked at each other and raised our eyebrows.  Subconsciously we both were saying “Gosh, what’s going on here?”

We could hear bottles being rattled behind the bar and when the waitress arrived back we felt the bottle was indeed chilled and thanked her for efforts.

She smiled.

An indifferent start but at least we could now enjoy each others company.

Our entrée was a pleasant mixture of savouries and contained a sufficient quantity.  A tick to the restaurant in our minds occurred.  We were happy.

The main meals followed very quickly and because I know we were close to the closing time we accepted gleefully.

My prawn dish was fine but my wife’s dish contained a salad that was swimming in mayonnaise.  For a personal trainer, not a healthy meal.

Both meals were heavily salted and as we progressed throughout the courses we could sense our urgency to refresh with liquid.

At the end of the meals, we glared at each other and said,
“Gees, it wasn’t that great, was it.”

I said, “I wonder why businesses go to all the trouble to get you here and then blow it.”  “It doesn’t make sense.”

As we stood up from our chairs and started to exit the owner, who was sitting at a table near us, finally acknowledged our presence and said, “Thank you.  Come back soon.”

I looked at her and smiled and said, “Thank you”, knowing too well they will not see us again.

Let’s see as a consumer why I should not go back:

  • They downgraded the offer, from what our expectations were;
  • Served warm wine which should be cold;
  • Rushed our main meal to beat the closing time;
  • Added too much salt and unhealthy mayonnaise

but for me…

Anyone could have a bad night – so I can overlook these matters.
Everyone deserves a second chance.

The real problem was:

  • the owner ignored us ALL night.

We were in her premises, giving her money and she ignored us !

She was sitting within 7 feet of us at another table and never acknowledged we were there.

Remember we were the only patrons.

The sad part too was there was no attempt to capture our email address to create a “backend marketing strategy”.

Since that night I have discovered the café/restaurant is on the market for a sale.

I can see why.

No actually…

I can see a bargain with massive upside – CAN YOU ?

Believe in Yourself
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , ,

Email Marketing and the Mobile Phone = A Great Marriage

March 8, 2011 By Leave a Comment

Hi Everyone

I have been keeping a close eye over the past 12 months on the regularity and increase of people reading their emails via their Mobile Phones.

It was a perplexing situation for us Email Marketers because it could mean we needed to drastically change our methods quickly.

But…

What I have discovered and researched is the Mobile Phone is not to be feared but welcomed by the Email Marketer.

Let me explain…

The age group of people who are prolific Mobile Phone users are Generation X and Y.  They need constant contact with their friends and family and rely of their phones to provide this.

When they receive any message, whether SMS or Email,  they have a built in ‘Must Read’ mentality.

This means if they are reading their emails via their phones they will read your message almost instantly.

They have to.

Their brain says, “It’s for me.”  “And I’m important”
“More important than the person I am talking to at the moment.”

But here is the good part.

All these Generation X and Y people also have Email Addresses. Don’t for one second believe they don’t.

So, if your message is really advantageous and of benefit to them they will read it again when they log onto their email at a PC.

For me though there is an even healthier sign email marketing and mobile phones are a great marriage.

This is because most people at work will have their phone on and instantly read their messages too.

If they like what they read they will flick their PC over to their personal or business email address, depending which one you sent the message to,  and read it.

Don’t believe me ?

Ask all the new coupon sites, like Groupon or Social Living how quick people respond to their daily offers.

Why?

Because they do not wish to miss out.

The mobile phone today is a godsend to email marketers.

It is a device which allows our messages to be read within a shorter time frame than ever before.

But remember the principles behind Email Marketing.

It’s all about ONE EMAIL = ONE MESSAGE.

Especially now people are reading emails quicker via their phones.  They do not wish to be tied up reading many points you might wish to cover.

Just write one message in your email.

And I am not an advocate of keeping it short.  If your topic is want they wish to read the length of the message is irrelevant.

Email Marketing continues to be about:

1. The List;

2. The Relationship you have with your list; and

3. The Offer.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , , ,
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