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May 18, 2012

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Email Marketing: 5 Birthday Subject Lines To Use

June 16, 2011 By 1 Comment

Hi Everyone

One of the best email marketing campaigns which will delight your customers and bring cash into your business is the “Birthday Campaign.”

Birthday campaigns are a sure fire winner.

These can be set in advance using your email sending provider and programmed automatically.

Be very sincere with your email marketing gifts too.  Don’t expect people to jump at a poor offering.

If you are going to give a gift on someone’s birthday give them a meaningful gift.

My clients who have dining rooms, restaurants etc. are encouraged to give away a free meal in the week surrounding a client’s birthday.

Not many people dine alone on their birthday so don’t be afraid to give away a free meal and maybe a drink.

If they do dine alone then surely the custom they give you during the year would be sufficient to allow them this special gift.

To help attract them into your business here are  five birthday subject lines which are known to be email marketing success stories.

  • Happy Birthday (First Name)
  • Your Special Birthday Bonus Inside
  • A special gift of (add your own number) % off for your birthday
    (i.e. 20%)
  • Happy Birthday From (Your Business Name) and
  • (First Name) A special Gift For Your Birthday

This last one is my favourite.

It doesn’t matter what product or service you use.  Your customers will be delighted with the thought you give.

Whichever subject line you choose to use in your email marketing make sure you make the offer something worthwhile to honour their special day.

Believe In Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: It’s Not Too late For A EOFY Sale Email Campaign

June 14, 2011 By Leave a Comment

It’s Not Too Late For An EOFY Sale Email Campaign

Hi Everyone

There’s still plenty of time to start an email marketing campaign
for the End Of The Financial Year.

Think about what services and products you provide that a
business owner may be able to use as a tax deduction this
financial year.

It could be a hard product or a service – it doesn’t matter.

As long as it could be a legitimate business expense.

Some businesses may also like to pre-pay for a yearly
service you provide to reduce the tax they need to
pay this year.

If you don’t tell them they won’t know.

If you have a product or service and don’t know what to write
then to help; here’s my e-book:
“There Are Only 8 Different Types Of Emails.”

You can grab it at this link. http://www.kurtjohansen.com/8emailoffer/

It will take you through the eight different types of emails and provides
you with real life examples I have used.

It’s a free book and is my most downloaded book amongst many.

If you would like me to help you implement email marketing into your
business then please contact me.

My services are ‘tax deductible’ and yes I am happy for you
to pay my yearly fee this month to claim on this year’s tax return.

But it’s not the taxation deduction which should be highlighted.

For instance…

My yearly fee includes my guarantee:

“In the unlikely event when you use my systems as prescribed and
you don’t make more profit in the 12 months than you have invested
with me I will continue to work with you for free until you do.”

there is no-one in Australia more active in the
small-medium business sector in email marketing than me.

I know I can help you.

But you need to be consistent and persistent.

If you’re ready let’s do it.

And for starters let’s get an End Of Financial Year Sales campaign
underway for you.

Contact me NOW !

Don’t let this opportunity slip you by.

Believe in Yourself
Kurt
Australia’s Leading Email Marketing Consultant
to the Small to Medium Business Owner

Filed Under: Email Marketing Tagged With: , , , , , , , , , ,

Email Marketing: Fines For Spamming

June 7, 2011 By Leave a Comment

Hi Everyone

Here is an article from Macpherson + Kelly Lawyers in their latest edition of Trade Secrets 13 June.

It reveals how a company director was fined $2,000,000 for spamming.

Make sure you know the rules.

Fines_For_Spam_1

Fines_For_Spam_2

Fines_For_Spam_3

Contact me if you are not sure.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: A Video Which Sells A Town

May 31, 2011 By Leave a Comment

Hi Everyone

The Video Which Sells A Town:

Are You Using Video To Market?

Being named in Newsweek as one of the top 10 “dying” US cities, the town of Grand Rapids, Michigan decided to do something positive.

Here’s what happens when thousands of extras, local dancers, musicians come together to create a ten-minute lip-sync video to Don McLean’s classic American Pie.

And all in one take!

Create Video For Yourself:
Go to: http://www.1automationwiz.com/app/?af=1353951
to learn how.

Believe In Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , ,

Email Marketing: New Video Series

May 31, 2011 By Leave a Comment

Hi Everyone

Over the years I have been preaching the use of Video in your email marketing.

Many of my clients have dabbled with it but some have found it a bit too daunting for them.

And I can understand it.

It can be frightening at first.

Well to help you, Andy Jenkins (i.e. The Video Boss), just released a brand new Video Series – and it’s about a subject I like…

ATTRACT MORE MONEY!

In these videos, you will see simple little techniques that outshine all others you may have seen on how Video Marketing can persuade and convert – (meaning… make more sales).

Click on the link below to watch the first two videos live:

Video Boss Videos

You will see across the top a heading:

  • “Video Gets More Money Than Anything” – that’s Video #1 and
  • “Little Boss” – that’s Video #2 .

I’d watch “Video Gets More Money Than Anything” – Video #1 first.

Hey, this is pure content and is certainly worth watching.

I have.

Here’s the link again. Video Boss Videos

Believe in Yourself
Kurt

PS: There’s no sales pitch in these videos – just pure content. Video Boss Videos

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: My Top Tip To Get More Subscribers

May 26, 2011 By 2 Comments

Hi Everyone

This tip, though plainly obvious, is the TOP, BEST, FUNDAMENTAL tip I can give you to get more subscribers.

Now before I do, I am not suggesting at all any of the other brilliant methods available to you won’t work.

No, not at all.

What I am suggesting is without this TIP you are causing yourself immeasurable harm.

You are causing yourself to fall down the well and risk drowning in a couple of feet of water.

But feel saved.

Because I am about to grab that heavily knotted rope, toss  over the side of the well for you to grab hold off it, place it around your waist and allow me to pull you out.

Are you ready then?

The TOP, BEST, FUNDAMENTAL tip to gain more subscribers is to have a sign-up box on your website.

One which gives away free information and in return a person leaves their First Name and Email Address.

You will get more subscribers by having a sign-up box visible with a useful free item which has value.

Before you go and say…

Yeah, we do that.

What happens then?

OK…

Do you have a 10 scripted automatic autoresponder series set up?

Do you have intertwined sales messages which could entice the subscriber to maybe buy something from you?

Do you continually and frequently market to them?

Do have a plan, a system, a strategy for your email marketing?

Do you even have a professional email marketing sending program?

You see, email marketing is an ART not an Act.

If you you do not use  the right canvas, the right oils, the right strategies you will be limited with your success.

But the crazy thing here is…

It’s not your fault.

  • There’s too much to learn.
  • Too much to understand.
  • Too much to put in place.

That’s why you need to copy and follow somebody who does it for a living.

Now, all you have to do is jump over to the right and sign up for my free book.

It won’t cost you.

Heaven forbid, I reckon you will certainly get heaps out of it.

But more importantly…

Follow what emails come your way.

Follow what I do and you to will become an expert in your market niche soon.

Believe In Yourself.

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: End of the Financial Year Messages

May 24, 2011 By 4 Comments

Hi Everyone

It’s nearly the end of May and I have seen an abundance of
advertising lately offering  great deals for The End of the Financial Year.

The stockbroking firm I use to receive weekly market tips and insights
sent me an email today with a special offer to sign up for one, two or
three more years.

Very tempting.

And yes…

The mega deal and best value is the 3 year offer.
(Excellent tactic and I may have to take them up).

This time of the year lends itself to a great opportunity for you too.

What can you offer your clients as an End of Financial Year offer?

What products and services can you provide them?

And…

What bonuses can you give them to entice them to take up your offer?

As they say in the classics…

“You are only limited by your own imagination.”

Email Marketing is about technology and strategy.

If you are lacking in one or both of these, I can help.

Contact me NOW !

Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Easter Sunday Special Offer

April 25, 2011 By Leave a Comment

Email Marketing:

You want to but are not sure how to?

Let me help.

I’ll hold your hand for 3 months and help you strategise and craft marketing emails to boost your sales, profits and income.

And how will you feel when we do?

Plus…

I guarantee my services.

Contact me now. Offer limited and closes in 5 days.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , ,

Email Marketing: Subject Lines and Pre-Headers

April 25, 2011 By Leave a Comment

Hi Everyone

Subject Lines and Email Pre-Headers

If you wish to be recognised by your email recipients make sure you
include your name, brand or company in the subject line.

People open up emails from those they trust and respect.

Research tells us emails which clearly reveal the name of the sender
have more open rates than those which do not.

Another tip is to use a email content subject line or what is commonly known as an email pre-header.

The pre-header enables recipients who have opened the email to make a
quick and easy decision if they wish to read further.

The email pre-header could contain the email subject line again or it
could contain a link to a website you wish your recipients to be taken to.

The link is very useful for people who read their emails via Smartphones.

Most email programs these days allow the recipient to read emails in a preview frame.  This means a person doesn’t need to click on your email to open it.  They can simply preview the email to see if they wish to view.

With this in mind it is essential to get to the point about your email.

A way this can be done if you would like to tell a story first is to create
a curiosity line like:

“I have a special Mother’s day offer for you for being my client…but first”

Another tip if you wish to include images in your email is to name them so
if they are blocked people can still read the name and know what should have appeared there.

Don’t label your images as numbers or symbols as these will
mean nothing to your recipients.

Email marketing is the most cost effective and and quickest means to get your message out to your customers.

But…

It requires consistency and persistency.

Don’t give up otherwise everything you did before was wasted.

If you need an email program – and you do if you are serious about email marketing – then the one I use and recommend is Smart Email.

Take a look – it’s brilliant and comes with initial training by me.

Believe in Yourself.
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing – Here’s How To Use Email Type #2

April 19, 2011 By Leave a Comment

Hi Everyone

Last week I told you a story about a client who said to me
“I’ve Got Nothing To Say” when I asked him what email
topic he was going to send to his clients.

Eventually we were able to get him up and running and
with a meaningful message which kept him in front of his
customers.

This week I thought I would help you discover there are
only 8 Types of Emails you can really send.

Yes…

Only Eight.

I have written a 23 page report revealing these 8 types of
of emails and #2; depicted on pages 7-10 with examples;
is most relevant this week for Easter and Mother’s Day
next month.

Make sure you grab your complimentary copy of this free
report and have it beside you when you wish to send out
an email to your customers.

You will need to leave your name and email address to
receive your copy.

It’s too valuable to just allow anyone to download it.
It’s only available to my lists.

There’s a quick 1 minute 46 second video to watch too, just to
show you it’s all Ok and safe.

You can grab the report, “There Are Only 8 Different Types
of Emails” by clicking on this Get Instant Access button.

getinstantaccessyellow.gif

After all once you know what to say – it’s best you learn
HOW to say it.


Believe in Yourself

kurt avatar white 2009.jpg
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,
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