What Would You Do ?

What Would You Do ?

I was talking to a guy this morning named Tom. (not his real name). Tom loves bikes. He breathes them. He rides them. He repairs them and he sells them. It's been Tom's passion for 35 years. Tom has a very successful motorcycle business. Yet Tom has now decided to move on. He wants to pursue his other love - house renovating. Tom has built up a … [Read more...]

How Not To Reactivate Past Customers

How Not To Reactivate Past Customers

Seems to be the week of receiving dopey emails. Ones that have no relevance to me or so poorly written that I can see they are leaving heaps of money on the table. Let me explain... This gem popped into my inbox. ====================================================== "Dear Naomi We want you back! Only for people who’ve experienced "Name Deleted … [Read more...]

Email Is Not Dead

Email Is Not Dead

Kurt Johansen, “The Email Engagement Guy”, Announces Email Is More Relevant Today Than Ever Before Catch the full interview transcript here … [Read more...]

…Chop Off Your Head !

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Have you ever dreamed about getting quick results ? You know where you don’t have to do too much and then whammy – a miracle occurs. An email I received today gave me such a grandiose statement. It read: “How to lose 3 dress sizes in 7 days” Now the first thing I thought was, “How did they know I wear dresses…” Just kidding !  Not that … [Read more...]

Don’t Forget Their Mother

Don’t Forget Their Mother

Mother's Day in Australia is Sunday 11th May.  Please... Don't Forget to let your customers know about the products and services you can offer them to give to their mothers. Mothers are often hard to buy for. They by nature demand very little, are happy to be in the background and are often easily satisfied. But one thing is for … [Read more...]

This Is Where The Money Is In Your Business

This Is Where The Money Is In Your Business

I'm sure my kids look at me some days and wonder what I do. Sometimes they see me working feverishly at my computer in the office or they hear me on Skype through the closed-wooden-sliding doors. Having three boys who play Aussie Rules they also see me watching them train when other parents are at work. I'm sure they feel my job is weird … [Read more...]

“Don’t Let Apathy And Arrogance Be Two”

“Don’t Let Apathy And Arrogance  Be Two”

Very few businesses understand how important it is to simply communicate with their customers more.  You never know when someone is ready to buy or just seeking knowledge for when they are ready. If you appear to know more, they are more likely to turn to you when they wish to buy. Email allows you a cost effective vehicle to contact your … [Read more...]

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