Inside: 7 Tips On How To Write Better Email Subject Lines

Just like an article in the newspaper, the Subject Line of your email (the Article Headline in the newspaper) is the most important element to grab your readers' attention. If you have a compelling subject line the chance of your email being opened improves dramatically. In a recent survey, 85% of businesses reported increased … [Read more...]

Unless You Are A Meerkat…

To answer the common question I receive about email marketing which is: "What Do I Write ?"; I have many responses. After a few questions back to the enquirer I finish off with one main theme. "It's All About Them !" That is right.  It is not about you.  It is about the email recipient. For instance. The customer does not care about your xxxx year … [Read more...]

You Cannot Persuade People To Buy Things They Don’t Want

Everyday of the week I receive emails from people asking me to buy something. Some of the people I know and respect. Others are ghosts who may or may not exist but I don't know them. Nor am I predisposed with wanting any of their products or services. These emails are Spam and are sent anonymously and appear in in-boxes unwelcomed. Let me give you … [Read more...]

Offer Your Customers Something Special On Valentine’s Day

People are more likely to buy from you if you offer them something special or add value to the sale. Now don't get me wrong... I am not talking about discounting... I am talking about ADDING a bonus item which is perceived of value to them yet... Can be obtained economically by you. Years ago when I sold Animation Art I would offer a 'free … [Read more...]

What Are You Doing For Your Customers For Valentine’s Day ?

February 14th is soon. Valentine's Day sales are expected to reach the highest level for a decade. With record low fuel prices and strong recent Christmas and January sales the trend is expected to continue. So what are you doing for your customers for Valentine's Day ? Need a hand ? Valentine's Day Email Campaigns are a must. Here is a way I can … [Read more...]

Email List Growth Is Important For Sales

"According to a new Ascend2 study, 61% of sales and business professionals around the world report that their email lists are growing slowly, while 67% say that list growth is “very important” to the overall success of their marketing program." What this means is you need to have strategies in place to grow your customer database. The most … [Read more...]

How Many Links Should I Put In My Email ?

This question was asked via my contacts page on my website today. "Hi, Kurt, How Many Links Should I Put In My Email ?" Directing people to a webpage or website is a tactic used by many email marketers. It allows the emailer to expand the message by writing a longer post or providing a video which they didn't wish to include in the original … [Read more...]

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