I had to pull my head out of my butt and get on with it

When I first started sending emails years ago I was shy, reserved, and not sure what I was doing. Yet alone know what I was allowed to do - legally ! The emails were instructive and informative but were written the way I was taught to write at school. I even remember having one email checked over by a TAFE lecturer and she corrected the … [Read more...]

Get these 4 questions right and you will discover your emails will work

Email Marketing has been around for a long time. Some would say too long ! Yet the reality is most of us subscribe to many email lists, not that we read all the emails, but we stay subscribed. Why do we do that? Why don't we simply unclutter our lives, unsubscribe from these lists and get on with what we have to do. Well there are a multitude … [Read more...]

Email Is Still Popular

As I write emails for businesses as a living it has occurred to me at times why others don't do it. It can be business owners are too busy or not quite understanding of the effectiveness of email marketing so I thought I would put a few words together here. Email is on the increase.  You cannot open any social media account without an email … [Read more...]

My Rather Extravagant 100% Free Email Tips

Some ideas in this post may relate to you; some may not. You may already know a few – yet the most common comment I hear about them is, “I knew that, and we should be doing it, but we’re not.” It is very easy to overlook even the most obvious things, isn’t it?  I do it all the time. The important thing is everything I tell you about email … [Read more...]

I Then Asked These Three Critical Sales Questions…

David looked at me bewildered. Nothing unusual I thought. It had happened many times before by others. He then said... "Can you go out on sales calls and teach them?" "Mind you." he then sheepishly uttered. "I know they don't want that." I looked at him in an almost apologetic glaze yet my expression soon changed to disbelief. I replied... … [Read more...]

Does It Really Matter What Subject Line You Use?

I sent over a few emails I wrote for a client yesterday. They understand the importance of keeping in contact with their troops and to send out regular emails. They also received several email subject lines to entice their readers to open. They sent back an email with a question which I first thought... Well let's say it... Gobsmacked me. Now … [Read more...]

How To Get Your “Stuff” Read

It is not unusual for people not to read your article, post or email. With today's open rates around 10% - 20% it is getting harder and harder. However, there are few techniques which will drive your customers into a a frenzy to read your every word. Get your headlines and subject lines correct then you will gain more readers. Here's a few more … [Read more...]

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