Email is our primary form of marketing and we were NOT getting the results we wanted until we engaged the services of Kurt Johansen, Australia’s Email Marketing Guru.
We have just sent out the 2nd of our new emails and the response has been amazing!

We are now getting a much better response of [...]

Posted in Testimonials No Comments »

In Australia, Mother’s Day falls on the second Sunday in May (9th May in 2010) – Let’s call this your “Email Marketing Campaign Finish Day.”
then…
You need to work backwards, weekly, and decide how many emails you may wish to send before the Campaign Finish Day.

Posted in Business Strategy, email marketing No Comments »

To recap, here are the first 4 email types:
1. Email Type One: Tell a Story;
2. Email Type Two: Discuss a Special Event/Holiday;
3. Email Type Three: Comment on a Special Media or
Social Event; and
4. Email Type Four: Media Personality Comment.

To continue on here are email types #5 – #8…

Posted in Business Strategy, email marketing No Comments »

Summary

Well, here are the first four Email Types.

1. Email Type One: Tell a Story;
2. Email Type Two: Discuss a Spec.ial Event/Holiday
3. Email Type Three: Comment on a Spec.ial Media or Social Event; and
4. Email Type Four: Media Personality Comment.

Posted in Business Strategy, email marketing No Comments »

If you sell baby merchandise, show them the latest stock arrival, or maybe
show them the latest pram and how easily it folds and can be placed in the
boot of a car.

Posted in Business Strategy, email marketing No Comments »

But then…

I turned around and saw a pile of brochures, flyers and pamphlets
all neatly folded and protruding from my letterbox.

Posted in Business Strategy, email marketing No Comments »

is what businesses surveyed by Get Response want to improve with their email marketing this year.

Posted in Business Strategy, email marketing No Comments »

The major winner from all of these is Email Marketing.

Posted in Business Strategy, email marketing No Comments »

But before I answer them, I am suggesting you should be contacting
your clients regularly.

And with Easter coming up, it’s a good time to start.

Posted in Business Strategy, email marketing No Comments »

Large corporations engage in email marketing and I say it IS NOT.
It is all poppycock !!!

Posted in Business Strategy, email marketing No Comments »