How To Get Your “Stuff” Read

It is not unusual for people not to read your article, post or email. With today's open rates around 10% - 20% it is getting harder and harder. However, there are few techniques which will drive your customers into a a frenzy to read your every word. Get your headlines and subject lines correct then you will gain more readers. Here's a few more … [Read more...]

Here’s A Quick Way To Use An Autoresponder

Building customer interest and excitement is the first step in the Sales Cycle to successfully market your products and services. Autoresponders can play a vital role in building this interest and excitement. For instance… If you were to develop a new product or service, you may want to start telling your website visitors and opt-in subscribers … [Read more...]

How To Plan A Series Of Emails

It is always easy for someone experienced in a skill to tell you "Just do this..." It is easy for them, they know how to do it. This very same thing happened to me last week when Rob from Flemington emailed me and said, "Emailing may be easy for you Kurt but I have no idea what to write to my customers about." You see, Rob wanted to write … [Read more...]

The Words My Wife Hated Me Saying

It's no secret... As a married man it is not hard to get into trouble with the wife. I mean to say sometimes you only have to awaken, yawn loudly and booyaa you're in trouble for breaking the peaceful silence. Or is it just me ??? Among the confusing rules I live under I also have to answer ambiguous questions. Like this one today... "I … [Read more...]

Have You Heard This Saying Before ?

Have you heard the saying "A Picture Is Worth A Thousand Words". It was a crucial piece of marketing advice years ago yet in recent times I am failing to notice it happening. Let me explain... I deal in a market where trades people seek to gain their license. (In South Australia, where I live, a tradesperson must undertake business studies … [Read more...]

It’s Never Too Late

I received an email yesterday from Maria asking if it is too late to send a Father's Day email out to her clients. In typical fashion the answer was... "It Depends." It depends if Maria wants to make more money than she would have if she doesn't send the email. You see whenever you ask yourself, "Should I" the response should be (well in most … [Read more...]

Better still copy and paste and print it out

I have a question to ask you  but first... The last 60 days have been intriguing. For 30 days I travelled 7,000 klms around Australia visiting my clients then... the past 30 days I was held captive by one to work solely for them. Locked away from the normality of life I was commissioned to write 400 pages of succinct, clear, incisive and … [Read more...]

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