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Email Marketing: Christmas Tips Report

November 13, 2011 By Leave a Comment

A very special Christmas Tips Report direct for you.

Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.

This year is no different.

It’s my way saying thank you for following me.

You can grab by clicking on the gift package image:

Inside the 14 pages you will dis.cover:

  • How to Write To Different Age Groups;
  • How to Segment Your Product and Services;
  • How To Add Value To A Sale But Not Lose Money;
  • How To Get The Buyer To Continue Selling For You;
  • How To Overcome The Biggest Fears Of Prospects;
  • 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
  • 11 Pre-Christmas Headlines You Can Copy In Your Emails;
  • 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
  • Plus Sensational Tips To Create Christmas Sales Countdown;
  • Take time to read it and digest it and IMPLEMENT.

Here’s the download again: http://www.kurtjohansen.com/christmas-tips/

Enjoy !
Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: It’s Here So Get On Board

November 10, 2011 By Leave a Comment

I was walking through my local WestField Mall yesterday and
I thought, “It’s here isn’t it.”  ”These merchants are switched on.”

Now it wasn’t everywhere mind you but it was obviously around.

There were posters hanging from the ceilings and posters glued
to shopfronts.

And all of the smart businesses were talking the same theme.

                                              Christmas.

Take a look at what Westfield have placed on their website.

I know, I know you are thinking, “Surely it’s not Christmas time already?”

But the fact is people are now going to start thinking about what to
get their loved ones.  And if you are smart you will start to create
offers they will jump through hoops to get to.

Don’t be put off by the talk of the economy and do no marketing.

Whether they do or not, Christmas is a time people spend so
make sure you are out there in front of your customers.

Believe In Yourself
Kurt 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Do I Really Need You?

October 24, 2011 By Leave a Comment

Hi

I received this response yesterday after sending emails about my
world famous “5 x 5 x 5.5 Christmas Promotion”.

“Do I Really Need You Kurt ?”

At first I was shattered.  Not need me?  What the heck???

Then I chuckled and said to myself, “Get over yourself Johansen !”
“Of course they don’t need you.”  ”They can do this themself.”

Because Email Marketing can be taught. It can be learned and it
does bring in the cash riches you deserve.

So you don’t need me to do this and to prove my point here’s a
list things you can do yourself to make sure email marketing works
for you.

Enjoy and implement.

Everyday something is being bought or sold because people NEED to
solve problems, or to be rescued.

Email Marketing can help you HELP others.

There are three Key Factors in emailing marketing.

  1. The List;
  2. The Relationship with your list; and
  3. The Offer you make to them.

So, to help your customers decide to act with you, and build the
relationship you have with them, I am providing you with these
email marketing tips.

Use these 7 Tips: – They Will Work.

  • Make sure you are using an address your customer recognises.
    Be consistent.  The address is your FACE. It is the first part of
    your email campaign people see.
  • Ensure you are using a service provider which has the capacity to
    send out your messages. Don’t use Hotmail, Yahoo, Live, Gmail
    addresses if you wish to be taken seriously about being in business.
    Buy your own domain name and set up personal email addresses.
  • Don’t use a bogus email address for people to reply to. Provide
    your customers with a real email address.  You should have
    nothing to hide and encourage their interaction with you.
  • Respond to any requests you may receive straight away. Especially
    ‘unsubscribes’. Some people will not hit the automatic unsubscribe
    button you have provided and will email you with the request.  Act
    promptly, efficiently and courteously.
  • Send out messages which will help them solve their problems or
    rescue them. It’s not always about sales in the emails – it’s about
    building TRUST in the relationship. If you get this right than the
    right offer will get to them.
  • Become their HERO. They will love you for it.  Stay in contact and
    know how to have a conversation with them.

and…

  • Do this consistently and persistently.  Weekly or at least fortnightly -
    once a month is too long between contacting you friends, so don’t
    do it with your customers.

So there you go Kurt, you don’t need me.

But if you WANT me to help, you know where I am.

Believe in Yourself
Kurt 


Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Father’s Day – There’s Still Time For…

August 31, 2011 By Leave a Comment

Hi Everyone

A  couple of my clients have asked me today;
“Is it worth sending out a Father’s Day email this week?”And the simple answer is YES.

There IS still time for a Father’s Day Promotion.

48_hour_father_day_sale.png

You see, you can easily blend a message with the theme of urgency

Like:

“48 Hour Father’s Day Sale”

“Father’s Gift Ideas – Only Until They Last”

“Father’s Day Gifts – Order Today – Delivered Tomorrow”

With Father’s Day in Australia this Sunday, the 4th September,
many people would be wondering what to do with or what to
buy dear ol’ Dad.

So if you have a product or service you know would be
welcomed by this males species then let your lists know.

And are you aware…Retail statistics tell us poor ol’ Dads have, on average,
$10 less spent on them than Mothers on Mother’s Day.

$10 LESS ON DADS… SACRILEGE !!!

Can you build this somehow into your promotion?

Don’t miss out on this opportunity when people are in the
moment to buy.

Although you thought you may have missed the boat,
Father’s Day Sales Promotion are still alive and and well.

And…

Can make you customers happy and you money.

Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: Kurt’s 24 Hour Sale Is Now Open

July 18, 2011 By Leave a Comment

Hi Everyone

Happy Birthday to me.
Happy Birthday to me.
Happy Birthday Dear Kurt…
Happy Birthday to me.

Hip Hip Hooray, Hip Hip Hooray, Hip Hip Hooray.

My 24 hour 54% OFF Birthday Sale is now open.

Get in now, this will DEFINITELY END at Midnight 19th July
Adelaide, South Australian time.

I am offering a whopping 54% off my:
KJ – Lite Email Marketing Coaching Program.

What you get in KJ Lite:

  • 1x 60 minute Initial Inter-view with me – Full and complete access to me;
  • 4 x 30 minute Inter-view Vouchers – Full and complete access to me;
    to be used at any time during the next 12 month period;
  • Monthly Strategies & ideas to develop email marketing campaigns which
    suit your business and your customers;
  • You will be given a set of easy to follow 21 cash-making proven steps to
    drive cash into your inbox.

Plus…

  • I will personally critique one email per month; and suggest ways to enhance
    including formatting, subject-lines & graphics; Yes, I will weave my magic and turn
    your emails into a cash attracting, dollar driving, money
    making messages which will bring you better returns than you have
    previously seen;
  • You also get to talk to me direct about your email campaigns.
    (The point here is you get to talk to me.)
    This is a massive bonus in any coaching program.

Plus…

If you use the email sending program I recommend, SmartEmail,  I will also
throw in an hour’s training on the system. (Not available with other systems).

Your normal investment is: $97 per month for 12 months or a once off
yearly payment $997.

    today only

54% OFF

$44.62 per month

OR
a Yearly Upfront fee of

 $497.00

The massive WIN for you is YOU GET ME alongside you to hold
your hand as you develop your email marketing skills and prowess.

PLUS

“My Never Had To Cash In Guarantee”

 

That’s right my guarantee has never been taken up because NOBODY has needed to !

But in the unlikely event I cannot make you ALL your investment back within the 12 month
period I will continue working with you for free until you do.

What this means is: This now becomes a No Cost Coaching Program.
I am only going to offer this for another 24 hours.

Why?

Because it’s my Birthday !

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: Has Kaboodle Changed Or Simply Testing?

June 30, 2011 By 2 Comments

Hi Everyone

For those who follow me will know I am more of a fan of email marketing by copywriting.  That is to get people to act by the words which are written.

Other examples of email marketing is what I describe ‘email brochures’.  That is; highly visible and selected images are included in an email to entice the reader to click a link to further check out a product.

This second type of email is used primarily by retail type stores.

One particular on-line store I follow is Kaboodle.  I receive their newsletter in my inbox.

What I have recently discovered was Kaboodle changed their email template design.

It used to be 24 pictures in the templates.  Refer my previous post.

Today I received their marketing email with only 5 pictures.

Kaboodle_July_1_2011

Not sure when it happened.  It could have been months ago.

Interesting to hear why, and their strategy behind it.

Last time I posted about Kaboodle , Erika Lenkert
VP of Content & Community, Kaboodle  – sent me a lovely email.

Erika if you are still at Kaboodle –

“Why the shift in email design to 5 items?”

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Awesome Response From Day One

June 28, 2011 By Leave a Comment

My 72 Hour End Of Financial Year Is Now In Day Two

Gosh, what can I say.
I have been blown away with the response of my EOFY Sale Offer.

I’m not sure if it is the free bonuses or my ugly mush at the end
of the email but I have been filtering numerous questions about
email marketing.
The main questions are:
“Does it work?”  “I mean; can you prove your methods work?”
Now to answer this I need to inform you everyone’s lists are different

but…

If you use my methods as prescribed they certainly can work for
you as they have worked for many of my clients like:

================================================

Sarah Thompson:

Hi Kurt,

June just officially became my highest grossing month of sales EVER!
Thanks to your email newsletter coaching I have managed to make the
slowest month of the year into my best since I went online a few years ago!
Its so great to get confirmation that this way of connecting with my
customers really brings great results.
What an awesome note to end up the Financial Year on.
Bring on the New Year!
Kind regards,
Sarah Thompson
HoityToity – www.hoitytoity.com.au

===================================================================

or how about Victor Little who made $39,000 in 3 days using email marketing.

You can watch Victor explain here : Watch Victor’s $39,000 Dollar Video here.

====================================================================

But it’s not only Email Marketing I can help with.

=====================================================================

Here’s how I made $2,000 for Steve Edward’s within 76 hours with one simple tip.
http://youtu.be/LWxc2UupLSs

=======================================================================

To recap I am giving $4,221.00 of products and services you will need to help.

1.  SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.

2.  Pete Godfrey’s 12 month Newsletter & 5 Fr.ee Bonus Gifts $2,630.00

3.  Pete Godfrey’s Emotional Ad Writing System $997.00

Total Fully Paid For Gifts and Bonuses FR.EE to You $4221.00.

Email Marketing is still the most affordable, easy to implement marketing a
small/medium business can use.

Just email me to find out how easy it will be to start now.
kurt@johanseninternational.com.au

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , ,

Email Marketing: Can I give you $4,221.00 worth of products ?

June 27, 2011 By Leave a Comment

Hi Everyone

Can I give you $4,221.00 worth of products ?

Let me explain…

My 12 month email marketing coaching program is now open but for 72 hours only.

It’s my End Of Year Financial Sale.

It’s going to include paid up products and services which
are normally purchased by my clients.

But I am going to include these for you FREE of Charge if
you come on board and allow me to coach you for 12 months on
how to use email marketing to make money in your business.

To open with you will get…

A 12 month subscription to the email sending program I use, SmartEmail.

SmartEmail is THE software I recommend to all my clients and associates
because of its:

*ease of use;
*accessibility, no matter where you are;
*storage of unlimited contacts names, addresses and information;
*ability to create customised templates, forms and messages;
*autoresponder capabilities enabling you to send emails
*even whilst you sleep;
*ability to create customer surveys; and
*real-time statistics;

PLUS…

it’s one of the most affordable and cost effective programs on the market.

Smart Email is the complete comprehensive email marketing software
for you.

SmartEmail is the email sending program I use and recommend and is
priced at $49.50 pm x 12 months = $594.00 per year.

I will pay for a 12 month subscription for you. Total Savings $594.00

Also…

All new clients will receive a 12 month subscription to Pete Godfrey’s
Emotional Ad Writing and Marketing Newsletter.

Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter will get
you on your way to produce cash producing magical marketing pieces
which will drive dollars into your bank account.

It is a hard-copy newsletter posted to your door every month. It contains
all the copywriting tips and techniques Australia’s leading copywriters use.

Pete’s Newsletter sells for $347.00 for a 12 month subscription.

I will pay this for you.

I spoke to Pete this morning and he has agreed to include as a favour to my
new clients to also receive the following bonuses:

• FREE BONUS GIFT #1: 52 Monday Morning Wake Up Calls. This is a one or
two-page motivating sheet, to encourage you, to highlight winning behaviours
and thoughts, so you stay on track from week to week. You get a FULL year’s
collec.tion… the FULL 52 of them in one giant manual. (Valued at $1,000.00)

• FREE BONUS GIFT #2: NEW! Show me the money! A new report that gives you the key to the money vault. (Valued at $197.00)

• FREE BONUS GIFT #3: NEW! Insider’s Guide to What it Really Takes to Fill a Seminar!
PLUS SPEC.IAL BONUS REPORT: Insider’s Guide to Making it Stick (Valued at $299.00)

• FREE BONUS GIFT #4: 3 Powerful CDs with Hot Sheets! (Valued at $287.00) Includes…

- CD & HOT SHEET #1: The #1 Secret For Maximum Response!
- CD & HOT SHEET #2: Price Reinvention: How to Stretch the Price Barrier
- CD & HOT SHEET #3: Success Without Guilt

• FREE BONUS GIFT #5: 20 Minute Fast Track Call with Pete Godfrey. Spend 20
minutes with me and let me tack.le any copywriting, marketing or mindset problems you
are facing. (Valued at $500.00)

Pete_Godfrey_Free_Gift_Pack

TOTAL VALUE OF GIFTS = $2,283.00

PLUS…

I have twisted Pete’s arm so you will also receive his Emotional Ad Writing System
absolutely FREE… valued at $997 as well.

Pete_Godfreys_Emotional_Ad_Writing_System

Total free bonuses and gifts are:

SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.

Pete Godfrey’s 12 month Newsletter & 5 Free Bonus Gifts $2,630.00

Pete Godfrey’s Emotional Ad Writing System $997.00

Total Fully Paid For Gifts and Bonuses FREE to You $4221.00


All of this is FR.EE when you allow me to hold you by the hand and guide and
lead you into email marketing to help your business attract money and cash.

I have never offered this before and not likely to do it again.

It’s just that I have been helping many of my clients lately with End
Of Financial Year Sales campaigns. I thought I better do one myself !

Now, don’t be fooled by other offers and negative thoughts here.

I am no novice at this and to business consulting.

I have:

  • a 21 year banking background, including 3 years in the marketing dept.;
  • a successful consulting business of 12 years;
  • a Masters of Business Administration (MBA) qualification.


My clients over the years have included:

Hilton International Hotels
BRL Hardy
Futuris
Australian Institute of Management
SA Police
ETSA Utilities
Business SA

And now I work with a bunch of extremely likeable and eager
group of business owners seeking to gain a better lifestyle
for their families and their employees.

Are you one of these too?

If so then my 12 month hands on email marketing coaching
program is for you.

But…

I must warn you.

I will only work with people who are driven to succeed, are not whingers,
and are looking to improve the cashflow in their business.

If this is you… AND I know it is…

The you can pre-register your interest today by emailing me at
kurt@johanseninternational.com.au

You will need to undertake a pre-screening inter-view with me
before you are accepted into my coaching program.

I know this will not be for everyone and maybe you are not ready
just yet.

But if you know you need to drive more dollars into your
business in the next 12 months, the time to start is now.

Plus…

When you pay your investment before the 30th June you will
receive the ability to claim it back on your tax in only a few days time.

So, %%First Name%% allow me to c.oach , help, assist and show you
how email marketing can drive dollars into your business.

And allow me to give you $4,221.00 worth of products.

Email Marketing is an Art not an Act.

Let me show you how to do it successfully.

If you are ready to take the plunge and learn how to bring in
the extra dollars you deserve then email me NOW.

kurt@johanseninternational.com.au

Believe in Yourself
Kurt


Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Email Marketing: Your 5 Point Email Marketing Plan

June 19, 2011 By 10 Comments

Hi Everyone

Here’s your:

Five Point Email Marketing Plan To Help You Bring In
The Extra Cash You Want

1.  Set a Goal or End Result you are looking to achieve in a campaign.

It’s crucial to know what you are setting out to achieve.
Know why you are sending out your emails and make sure
every message is aligned to this end goal.

2.  Plan and Create steps along the way to achieve the Goal.

I use a Step Diagram for myself and my clients.  This is a
systematic tool I have created which chronologically steps each
email message in the campaign with all emails focussed on
achieving Point 1.

3.  Segment your email lists.

I recommend this as a crucial element in email marketing.  I have
one client who has established 44 separate and different email lists.
They can now send targeted messages direct to each list if they desire.

4.  Create Headlines that scream out to your customers – “Open Me”.

The success and end result of your email campaign will be
dependant whether the email is opened in the first place.

Learn, gather, test different headlines which will compel your recipients to
open and see what you have in store for them.

5.  Be consistent and persistent.

Email marketing is about sending relevant messages to your lists.
Not everyone will want every message you send.  Don’t be put off by
a few people who may unsubscribe.  They probably were never going to
seek your help assistance anyway.

Follow these five points and watch your lists grow.

What we aim to do is send the right message to the right person at
the right time.

Email Marketing is an Art not an Act.

Keep a track of your Open Rates, Read Rates and Clickthrough Rates
to see how you fare with your messages.

To help I have an email marketing course which has now been written
and about to go into post production.

Keep a look out for this as it will hold your hand along the way as
you drive more sales and cash through your email marketing efforts.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: 5 Birthday Subject Lines To Use

June 16, 2011 By 1 Comment

Hi Everyone

One of the best email marketing campaigns which will delight your customers and bring cash into your business is the “Birthday Campaign.”

Birthday campaigns are a sure fire winner.

These can be set in advance using your email sending provider and programmed automatically.

Be very sincere with your email marketing gifts too.  Don’t expect people to jump at a poor offering.

If you are going to give a gift on someone’s birthday give them a meaningful gift.

My clients who have dining rooms, restaurants etc. are encouraged to give away a free meal in the week surrounding a client’s birthday.

Not many people dine alone on their birthday so don’t be afraid to give away a free meal and maybe a drink.

If they do dine alone then surely the custom they give you during the year would be sufficient to allow them this special gift.

To help attract them into your business here are  five birthday subject lines which are known to be email marketing success stories.

  • Happy Birthday (First Name)
  • Your Special Birthday Bonus Inside
  • A special gift of (add your own number) % off for your birthday
    (i.e. 20%)
  • Happy Birthday From (Your Business Name) and
  • (First Name) A special Gift For Your Birthday

This last one is my favourite.

It doesn’t matter what product or service you use.  Your customers will be delighted with the thought you give.

Whichever subject line you choose to use in your email marketing make sure you make the offer something worthwhile to honour their special day.

Believe In Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,
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