Unless You Are A Meerkat…

Unless You Are A Meerkat…

To answer the common question I receive about email marketing which is: "What Do I Write ?"; I have many responses. After a few questions back to the enquirer I finish off with one main theme. "It's All About Them !" That is right.  It is not about you.  It is about the email recipient. For instance. The customer does not care about your xxxx year … [Read more...]

When Do You Stop Sending Emails ?

When Do You Stop Sending Emails ?

Seems to be with each post I make I get another enquiry about email marketing. Which I love. The latest contact came from Gabriela who lives in Brazil. Yes... Brazil.  (I have always wanted to go there !) Now Gabriela asked me, "What I do to turn a Prospect into a Customer ?" By definition a Prospect is someone who is 'Interested' in your product … [Read more...]

Your Prospects Are In One Of These Three Stages

Your Prospects Are In One Of These Three Stages

In my last post it read... "You Cannot Persuade People To Buy Things They Don't Want" In the past 24 hours I received numerous emails from people asking me to expand on this matter and to provide examples. So here is the point any person who undertakes sales should understand... The prospect has to first acknowledge they are interested in the … [Read more...]

Offer Your Customers Something Special On Valentine’s Day

Offer Your Customers Something Special On Valentine’s Day

People are more likely to buy from you if you offer them something special or add value to the sale. Now don't get me wrong... I am not talking about discounting... I am talking about ADDING a bonus item which is perceived of value to them yet... Can be obtained economically by you. Years ago when I sold Animation Art I would offer a 'free … [Read more...]

Email List Growth Is Important For Sales

Email List Growth Is Important For Sales

"According to a new Ascend2 study, 61% of sales and business professionals around the world report that their email lists are growing slowly, while 67% say that list growth is “very important” to the overall success of their marketing program." What this means is you need to have strategies in place to grow your customer database. The most … [Read more...]

This Type Of Email Is Just So Wrong !

This Type Of Email Is Just So Wrong !

Some People Just Don't Get It ! I received an email today from a 'leading' internet guy which read how he knew me and wanted to touch base. I know of the guy and originally thought - "OK... What's up ?" But I soon discovered he was using an old email trick which is just dumb. Because... it can lead the recipient feeling duped. And in my … [Read more...]

“How Often Should I Email My Clients ?”

“How Often Should I Email My Clients ?”

This is the single most asked question I receive from people. Before I answer the particular question I ask them one back. And that is... "When was the last time you looked at your list and why people are on there ?" You see, it is not about how many times you email your clients it is about what you have to say to them. To segment your customer … [Read more...]

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