How To Plan A Series Of Emails

It is always easy for someone experienced in a skill to tell you "Just do this..." It is easy for them, they know how to do it. This very same thing happened to me last week when Rob from Flemington emailed me and said, "Emailing may be easy for you Kurt but I have no idea what to write to my customers about." You see, Rob wanted to write … [Read more...]

The Words My Wife Hated Me Saying

It's no secret... As a married man it is not hard to get into trouble with the wife. I mean to say sometimes you only have to awaken, yawn loudly and booyaa you're in trouble for breaking the peaceful silence. Or is it just me ??? Among the confusing rules I live under I also have to answer ambiguous questions. Like this one today... "I … [Read more...]

Have You Heard This Saying Before ?

Have you heard the saying "A Picture Is Worth A Thousand Words". It was a crucial piece of marketing advice years ago yet in recent times I am failing to notice it happening. Let me explain... I deal in a market where trades people seek to gain their license. (In South Australia, where I live, a tradesperson must undertake business studies … [Read more...]

It’s Never Too Late

I received an email yesterday from Maria asking if it is too late to send a Father's Day email out to her clients. In typical fashion the answer was... "It Depends." It depends if Maria wants to make more money than she would have if she doesn't send the email. You see whenever you ask yourself, "Should I" the response should be (well in most … [Read more...]

Better still copy and paste and print it out

I have a question to ask you  but first... The last 60 days have been intriguing. For 30 days I travelled 7,000 klms around Australia visiting my clients then... the past 30 days I was held captive by one to work solely for them. Locked away from the normality of life I was commissioned to write 400 pages of succinct, clear, incisive and … [Read more...]

Lesson 2 From My Australian Ventures – Pricing

My recent ventures around Australia heralded many questions. If you missed last week's post and content here it is again. These Two Common Themes Existed For Each Business Person Another major question from my clients was... "How do I price my products and services ?" Now of course this is a question easily answered with, 'It depends.' But … [Read more...]

This Statement Grabbed Me Like No Other

This week I heard a statement. It was delivered by a US Military Captain. What was so special about this statement ? Well.. The statement should resonate to the heart of every business owner. It should resonate to the very fabric of society. We should be telling our children this. Our parents. Our grandparents. By gees even our politicians, no … [Read more...]

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