“Stuck With What To Write Each Week ?”

“Stuck With What To Write Each Week ?”

How To Create An Effective Email Marketing Ritual The biggest concern my customers reveal to me is they don’t know what to and when to write emails. Email Marketing like any other marketing should start with a plan. To help… I am going to use a part of the first verse of an old Rudyard Kipling poem called: “I Keep Six Honest Men” By using … [Read more...]

“Can You Really Get Someone To Buy ?”

“Can You Really Get Someone To Buy ?”

Last week's post about:"Two Similar Messages. Two Different Results" caused quite a lot of stir. Click here to read:http://www.kurtjohansen.com/email-marketing/similar-messages-results/ Some people got it as they recognised the Emotional Triggers. Others thought the winner was too much in their face. The point here to remember about … [Read more...]

“Two Similar Messages. Two Different Results.”

“Two Similar Messages. Two Different Results.”

Getting your customers to respond to an email or an SMS is never an exact science yet there are things you can do to help people take action. There are principles to adhere to and a wealth of copywriting experience, history and expertise to tap into. And it is a learned skill, which means everyone who chooses to learn can do it. But it is … [Read more...]

“The Truth About Email Open Rates And Statistics”

“The Truth About Email Open Rates And Statistics”

"This Email Is Going To Offend Many Email Marketers" Yet...it has to be told. Let me welcome in 2014 with you with the honesty of a Tom Hank's Movie. It is time the TRUTH about Email Open Rates and Statistics Was Told. For too long the promise of riches and immediate sales by sending just one email needs to be exposed as a phony and a hoax … [Read more...]

The Reason Why Email Marketing Results Are Not Luck

The Reason Why Email Marketing Results Are Not Luck

Just in case you were wondering why email marketing success is not luck... "Luck is just a terminology." Do your homework, research and marry it to core positive life values and luck is obsolete. Testing and recording email open and read rate results is paramount in this game. It never stops." Believe In Yourself … [Read more...]

“How To Make Sure Your Christmas Emails Are Winners”

“How To Make Sure Your Christmas Emails Are Winners”

Over the past couple of weeks I have been busy putting together Christmas campaigns for clients and today realised Christmas is approaching faster than my son's new puppy devours her doggie biscuits. And did you know… The majority of your customers need help to buy presents. Sure; some may have already done their Christmas … [Read more...]

Everybody Needs Somebody Sometimes

Kurt Presenting

I have just returned to my bunker in Adelaide after a very fruitful weekend in Sydney teaching savvy businessowners how to engage their customers and make money with email.                               The workbook provided was jammed packed full of gold nuggets and the one-on-ones I did will cause massive explosions to their results. After … [Read more...]

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