Unless You Are A Meerkat…

Unless You Are A Meerkat…

To answer the common question I receive about email marketing which is: "What Do I Write ?"; I have many responses. After a few questions back to the enquirer I finish off with one main theme. "It's All About Them !" That is right.  It is not about you.  It is about the email recipient. For instance. The customer does not care about your xxxx year … [Read more...]

When Do You Stop Sending Emails ?

When Do You Stop Sending Emails ?

Seems to be with each post I make I get another enquiry about email marketing. Which I love. The latest contact came from Gabriela who lives in Brazil. Yes... Brazil.  (I have always wanted to go there !) Now Gabriela asked me, "What I do to turn a Prospect into a Customer ?" By definition a Prospect is someone who is 'Interested' in your product … [Read more...]

Your Prospects Are In One Of These Three Stages

Your Prospects Are In One Of These Three Stages

In my last post it read... "You Cannot Persuade People To Buy Things They Don't Want" In the past 24 hours I received numerous emails from people asking me to expand on this matter and to provide examples. So here is the point any person who undertakes sales should understand... The prospect has to first acknowledge they are interested in the … [Read more...]

You Cannot Persuade People To Buy Things They Don’t Want

You Cannot Persuade People To Buy Things They Don’t Want

Everyday of the week I receive emails from people asking me to buy something. Some of the people I know and respect. Others are ghosts who may or may not exist but I don't know them. Nor am I predisposed with wanting any of their products or services. These emails are Spam and are sent anonymously and appear in in-boxes unwelcomed. Let me give you … [Read more...]

How Many Links Should I Put In My Email ?

How Many Links Should I Put In My Email ?

This question was asked via my contacts page on my website today. "Hi, Kurt, How Many Links Should I Put In My Email ?" Directing people to a webpage or website is a tactic used by many email marketers. It allows the emailer to expand the message by writing a longer post or providing a video which they didn't wish to include in the original … [Read more...]

The Second Most Asked Email Question I Get Is…

The Second Most Asked Email Question I Get Is…

I just love getting replies to my emails from people wanting a little more. 65% of people ask 'How Often ?' should I send emails. I answered this in a previous email this week. Here's a link where I placed it on my Blog in case you missed it. “How Often Should I Email My Clients ?” The next most popular question is... Drum roll please. "When Should … [Read more...]

This Type Of Email Is Just So Wrong !

This Type Of Email Is Just So Wrong !

Some People Just Don't Get It ! I received an email today from a 'leading' internet guy which read how he knew me and wanted to touch base. I know of the guy and originally thought - "OK... What's up ?" But I soon discovered he was using an old email trick which is just dumb. Because... it can lead the recipient feeling duped. And in my … [Read more...]

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