My Mother Bought A Walker

My Mother Bought A Walker

It was a phone call I expected. It was always going to come. Let me take you back 12 months first though... Last February my mother fell over and at 82 it was not a pleasant experience for both of us. She got over it, not sure if I have, but she was up and walking around within 72 hours. This little tipple also tripped her mind. One day she entered … [Read more...]

When Emails Go Wrong…

When Emails Go Wrong…

Emails are used for a variety of reasons these days. Whilst I have written a book... There Are Only 8 Different Types Of Emails Emails can be categorised into 3 areas. Emails which contain Content and or Information; Emails which contain Promotional/Sale Items; Emails which are about building the Relationship with your recipient. Here is an … [Read more...]

Unless You Are A Meerkat…

Unless You Are A Meerkat…

To answer the common question I receive about email marketing which is: "What Do I Write ?"; I have many responses. After a few questions back to the enquirer I finish off with one main theme. "It's All About Them !" That is right.  It is not about you.  It is about the email recipient. For instance. The customer does not care about your xxxx year … [Read more...]

When Do You Stop Sending Emails ?

When Do You Stop Sending Emails ?

Seems to be with each post I make I get another enquiry about email marketing. Which I love. The latest contact came from Gabriela who lives in Brazil. Yes... Brazil.  (I have always wanted to go there !) Now Gabriela asked me, "What I do to turn a Prospect into a Customer ?" By definition a Prospect is someone who is 'Interested' in your product … [Read more...]

Your Prospects Are In One Of These Three Stages

Your Prospects Are In One Of These Three Stages

In my last post it read... "You Cannot Persuade People To Buy Things They Don't Want" In the past 24 hours I received numerous emails from people asking me to expand on this matter and to provide examples. So here is the point any person who undertakes sales should understand... The prospect has to first acknowledge they are interested in the … [Read more...]

You Cannot Persuade People To Buy Things They Don’t Want

You Cannot Persuade People To Buy Things They Don’t Want

Everyday of the week I receive emails from people asking me to buy something. Some of the people I know and respect. Others are ghosts who may or may not exist but I don't know them. Nor am I predisposed with wanting any of their products or services. These emails are Spam and are sent anonymously and appear in in-boxes unwelcomed. Let me give you … [Read more...]

How Many Links Should I Put In My Email ?

How Many Links Should I Put In My Email ?

This question was asked via my contacts page on my website today. "Hi, Kurt, How Many Links Should I Put In My Email ?" Directing people to a webpage or website is a tactic used by many email marketers. It allows the emailer to expand the message by writing a longer post or providing a video which they didn't wish to include in the original … [Read more...]

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