So Which Headline Do You Use ?

A client approached me to write a sales letter for a training program they wish to launch in March. It then came down to write the Headlines and Subject lines of not only the letter but to a series of emails, blog articles, Facebook posts and Twitter feeds. The idea is the more media you use the more chances you create to direct people to … [Read more...]

Here’s A Quick Way To Use An Autoresponder

Building customer interest and excitement is the first step in the Sales Cycle to successfully market your products and services. Autoresponders can play a vital role in building this interest and excitement. For instance… If you were to develop a new product or service, you may want to start telling your website visitors and opt-in subscribers … [Read more...]

How To Plan A Series Of Emails

It is always easy for someone experienced in a skill to tell you "Just do this..." It is easy for them, they know how to do it. This very same thing happened to me last week when Rob from Flemington emailed me and said, "Emailing may be easy for you Kurt but I have no idea what to write to my customers about." You see, Rob wanted to write … [Read more...]

How To Use An Autoresponder

Following on in the series about autoresponders, Cynthia from Rosebud in N.S.W. asked me why she would need an autoresponder for her business. So I wrote this little explanation to help her. I hope it helps you too. How To Use An Autoresponder Offering free things to your website visitors is one marketing method to create a list. Free courses … [Read more...]

It Will Not Be Free

The last two days have been hectic.   Six people have contacted me in regards to the autoresponder series of emails I'm sending.   Three were new to autoresponders, two asked to check their emails series whilst the last person wanted a complete new series written for them.   All of these six contacts knew they were letting money slip from their … [Read more...]

“Are You Using An Autoresponder In Your Business?”

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. An autoresponder is software which contains your database or list of contacts and can be used to transmit emails automatically 24/7 and at a specific time you wish. There are many types of autoresponders. Some are free, whilst others … [Read more...]

The Words My Wife Hated Me Saying

It's no secret... As a married man it is not hard to get into trouble with the wife. I mean to say sometimes you only have to awaken, yawn loudly and booyaa you're in trouble for breaking the peaceful silence. Or is it just me ??? Among the confusing rules I live under I also have to answer ambiguous questions. Like this one today... "I … [Read more...]

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