Email or Monthly Newsletter

I am asked this question almost every day. And I know it costs people countless of hours and dollars. Yesterday I had another example of it. It came from a well-known South Australian business. All South Australians know this company.  They see its marketing plastered everywhere. I would guess 80% of interstate people would know this company … [Read more...]

“It’s Like Joining The Jam Session With The Band After The Concert”

Every now again in your life you are given an opportunity. An opportunity which IF TAKEN can mean more to you than you would have originally ever expected. Let me explain by telling you a quick story. Around 9 years ago I joined a Business Group. It cost $12,000 for the year to be a member. The Group met four weekends a year in different … [Read more...]

4 Shocking Truths Which Will Kill Your Marketing Sales

If there was ever a lesson to keep in contact with your clients then it has to be the same lesson Robert learned last week. Robert is (well at some stage was) a client of mine.  Robert allowed his office staff to take over his marketing and to keep in regular contact with his clients. Ok...Ok.... Let's get real here... Robert dumped me because … [Read more...]

Bob was left gobsmacked. He didn’t know what to say next.

It was with these very words, "Mate, I just can't do it !" that Bob was stuck in a trap. Bob is a good friend of mine.  He works for a company selling tiles. Tiles are a competitive game to say the least. You have plumbers, tilers, flooring guys and home-handy people all wanting specific varieties. The number of retailers across Australia is … [Read more...]

I Then Asked These Three Critical Sales Questions…

David looked at me bewildered. Nothing unusual I thought. It had happened many times before by others. He then said... "Can you go out on sales calls and teach them?" "Mind you." he then sheepishly uttered. "I know they don't want that." I looked at him in an almost apologetic glaze yet my expression soon changed to disbelief. I replied... … [Read more...]

Does It Really Matter What Subject Line You Use?

I sent over a few emails I wrote for a client yesterday. They understand the importance of keeping in contact with their troops and to send out regular emails. They also received several email subject lines to entice their readers to open. They sent back an email with a question which I first thought... Well let's say it... Gobsmacked me. Now … [Read more...]

How To Get Your “Stuff” Read

It is not unusual for people not to read your article, post or email. With today's open rates around 10% - 20% it is getting harder and harder. However, there are few techniques which will drive your customers into a a frenzy to read your every word. Get your headlines and subject lines correct then you will gain more readers. Here's a few more … [Read more...]

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