" />

May 18, 2012

Posts Comments

You are here: Home / Archives for Email Marketing

Email Marketing: How I Made My Wife Cry

December 13, 2011 By Leave a Comment

Hi

“How I Made My Wife Cry”

But first…

Life’s a funny game at times, isn’t it?

You strive to do your best. You attempt every imaginable trick
to gain knowledge, wisdom and success.

But sometimes it just alludes you.

You think, “Is it me?” “Am I doing something wrong?”
“Why is the world doing this to me?”

You ponder, “I am honest, I work hard, so what’s wrong with me?”

If you have ever been in this position then you are not alone.

Many people want more in life.

The successful one’s understand you cannot do it alone though.
To be successful you need to have people around you that can help
you achieve your dreams. People who can help you move towards
your passion.

If you are struggling to get where you wish to be it may be because
you haven’t reached out to the right person yet.

Look around you they will be there. If not; you may need to look further
afield or broaden your horizon. There will be a willing hand somewhere.

If it’s email marketing help you need a hand with take a look at the different
coaching plans I have:

Coaching Level KJ: Lite

Coaching Level KJ: Deluxe

Coaching Level KJ: The Motherlode

What I have discovered over they years as a business consultant is
it’s all about relationships.

For emailing you need to have three key elements in play:

  1. The List;
  2. The Relationship with your list; and
  3. The Offer you are making.

Life is so much the same. You have to have these three elements in
play too.

Let’s now seque back to the start.

So…

How Did I Make My Wife Cry?

I just used the three key elements I use for email marketing.

Eiffel Tower

1. The List in this instance is my Wife;

2. The Relationship is 25 years of Marriage; and

3. The Offer is 10 day holiday in Paris and a booking
at the Eiffel Tower Restaurant; including “privileged
seating by the window with Trocadéro view” on the
night of our 25th wedding anniversary.

 

Simple isn’t it.

Make sure you prepare to make your ‘list’ emotional in 2012 too.

Contact me now if you need help.

Just go over to the right and use the contact page.

Believe In Yourself
Kurt 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: If Your Marketing Is Not Working…

December 8, 2011 By 1 Comment

Hi
If your marketing is not working then change the words.

Believe in Yourself
Kurt

Filed Under: Email Marketing, Marketing Ideas Tagged With: , , , , , , , , , ,

Email Marketing: How to build your list, quickly.

December 7, 2011 By 1 Comment 
"How do I build my list?" is always on the minds of internet marketers.
It's by far the most puzzling riddle most people fail to solve quickly.
But for me...

This is the WRONG question to ask.

You should be focussing on:
'How do I get my name out in front of more prospective buyers quickly?'

Let me explain.
List building is fine but is everyone joining your lists going to be buyers?
It really shouldn't be about attracting a herd of people but attracting
the right people to your business.  Ones that are receptive to your
offers and ones who wish to create and maintain a relationship with you.
To actively seek the right people and the right connection take a look
around you and see if there is another merchant whom your clients could
do business with.
Because...

The fastest way to jump out in front of more people is to jointly
market with another like-minded and complementary business.
That is; to be introduced by another business to their lists in a
reciprocal marketing marriage.

You do this by approaching another business who has a product or
service which your client base should be attacted to and offer to send
out an email introducing them.  In return they do the same for you.

If you are into direct mail (and you should be as well as email
marketing) this is often done with the business being introduced
'writing and paying the postage' for the privilege.

The on-line world is agast with 'affiliate programs' and they work
wonders.  But I am not suggesting this is an affiliate program.
It's an introductory program whereby you are introduced as a sound
and responsible business person who has products and services which
may be of interst to another person's lists.

You will get exposure you never had before and if your offers are
valuable, than your lists will build.
Certainly faster than many methods being touted over the internet.

Old fashioned style marketing of reciprocal introductions still works
today.

It also helps overcome the biggest fear all new prospects have; which
is TRUST.

When you are introduced by someone who is already trusted by their
crowd your introduction will be welcomed.

So get to it and start writing out a list of businesses you know who
have products and services which complement your customers' desires.
It could be businesses in the same group of shops as you.
It could be businesses who have stalls in the local market.
It could be other internet marketing friends who could introduce you
as a trusted and honest person.
It doesn't really matter - they will be there if you look.
Believe In Yourself
Kurt 
Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: I can teach you to write emails that sell

November 29, 2011 By Leave a Comment

Hi

One of the great achievements in the last 25 years is the creation of EMAIL.
It’s been used, abused,  buried, slowly killed off but still very much exists.

A recent report showed over 50% of people have fessed up they will read their emails
whilst on holidays in the coming weeks.

Why do you think this is so?

Most likely because it has become ingrained in them to do so and also because they
receive emails via their mobile phones.

Many of these emails  will be deleted but a few will resonate with them and force them
to take action.

Over the years I have been email marketing I have learned How To Write Emails That
Sell and I can teach you too.

Over to the right I have three different levels of coaching.  If you are ready to make
more money in your business using this cost effective means of advertising then click
on one of them.

My KJ Lite, KJ Deluxe and KJ Motherlode are aimed at helping everyone from the new
novice to more experienced business person.

And I can help you too.

Click on the links in the middle column of my HOME PAGE and start your journey
to email riches NOW.

Believe In Yourself
Kurt 

 

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: They Are The Same Word

November 29, 2011 By Leave a Comment

“Sales, Influence, Negotiation, Persuasion”, are all the same word.

It doesn’t matter what our belief system is; we are all into one of these.

The trick is to give so much value the person feels wonderful during and after the
experience. If you have a good product and it is fairly priced and you are ethical
then…you are on your way.

But… When you use Email Marketing you also need to overcome a major hurdle in
that people cannot see you.

The communication process is made up of:

  • Words 7%
  • Voice 38%                       (including pitch, volume, tone etc.)
  • Body Language 55%   (Hand gestures, facial expressions etc.)

Total 100%

So… when you use Email Marketing people cannot see your face or body language nor
hear your voice – and this is a major obstacle to overcome.

Here are three things you can do to overcome this?

  1. treat them with respect and use their name in your messages;
  2. Grab their interest. Write to them as if you are talking directly to them’
  3.  Captivate their attention.

Get into the emotion of the product and service you are asking them to take on.

and above all…

be HONEST in your dealings.

Give them value, give them great offers and DELIVER.

Deliver, on time and on budget.

So don’t be shy to use these words in your vocabulary “Sales, Influence, Negotiation, Persuasion” – if you are credible they will believe.

Believe In Yourself

Kurt


 
		

		
Filed Under: Email Marketing  Tagged With: , , , , , , , , , ,  

	

		


				
Email Marketing: Do You Change Your Emails For Mobile Users?

		
		
November 24, 2011  By  Leave a Comment 
		

			
I’ve discovered the necessity to change emails to satisfy mobile phone users is best left only to a include a worthwhile subject line or meaningful first sentence. 


People who read emails via mobile phones are wanting quick, fast, accurate information.


Those people who are now reading emails via tablets generally are less time poor and can spend a little more time as their tablet is often on a table or a desk (as opposed to mobile phone users who have their devise in their hands whilst walking).


So for me email marketing is really moving only from PC to tablet – and what this means is the same rules always applied. 1. The List 2. The Relationship and 3. The Offer. You don’t have to make your email marketing messages look like catalogue/brochures – engage your customers.


I have been following the trends of emails for four years.


Three years ago everyone was saying, “Change your emails to satisfy


mobile phone users.”


Whilst it made initial sense, I always thought the psychology was wrong.


People who read emails on their phones are generally looking for a quick communication fix. Read, Delete, Read, Delete etc.


We wish to engage people so I am suggesting you don’t need to specifically craft emails for the mobile user. Except to have a quick 2-3 second capture and this can be done by using a brilliant subject line or email heading.


Believe In Yourself 


Kurt

 
		

		
Filed Under: Email Marketing  Tagged With: , , , , , , , , , , , ,  

	

		


				
Email Marketing: It’s Not Too Late To Send Christmas Emails

		
		
November 24, 2011  By  Leave a Comment 
		

			
Hi


As Christmas is approaching I would like to give you a gift.


Now this is no ordinary gift.


It is a gift which, if embraced, understood and implemented, will

transform your business overnight.


But first…


I would like to be brutally open, transparent and honest with you.


Like most people on my lists you have been receiving my

emails for awhile.


Sure you would not have read every email but every now and then one

jumps straight off the page and makes your heart pump a little faster.

You may fight it but you click on the email through curiosity or need.


I have been helping businesses in a multitude of different products and

services for around 4 years now and I am regarded as Australia’s Leading

Email Marketing Strategist.


But more so I have been a business coach for over 20 years and this gives me

the authority and the courage to say this about your email marketing.


It probably…


SUCKS !


Now, before you go and get all defensive and uppity at me, if you look in

the mirror and stare at the reflection you know you could do better; don’t you.


But you know what – it’s NOT YOUR FAULT.


Gees, if you are like most people in business you don’t have time to think about

marketing. You don’t have time to put together a list of names and compile a

message do you.


You are too busy opening the doors, answering the phones, watching over your

staff, stocking the shelves, doing your bookkeeping, putting out bushfires…


Whoooaaa… it’s tiring stuff being in business.


You’re too busy working in your business.


I know many of these jobs need to be done but so does another one.

And it’s more important if you wish your business to succeed…


It’s Marketing.


So Kurt, let me help you.


Every now and then I work with a limited number of businesses to transform

their marketing into a cash bonanza and drive dollars into their inbox.


I call it my 5 x 5 x 5.5 Promotion.


Let me explain…


I work with 5 businesses to help craft and send out 5 emails for $550.


That’s right.


You could be one of the lucky 5 business who gets the oppor-tunity to pick

my brain, work side-by-side of me, as I hold your hand, and help create an

Email Marketing Campaign for you which will be the envy of your competitors,

knock the socks off your customers and catapult cash into your bank account.


Now I can only work with 5 businesses at a time. This is because I wish to give

you my undivided attention.


I help strategise, craft and schedule 5 emails for you.


And…This could be you too.


======================================================


November is my new ‘best month’ ever and there’s still 10 days to go!


Sarah: Hoity Toity – Fun Baby Wear


======================================================

I have offered 5 x 5 x 5.5 Promotion twice over the past month’s and they’re

going gangbusters !


Now as Christmas approaches it’s time to lock in your Christmas email marketing

campaigns.


But don’t despair if you can’t use the 5 x 5 x 5.5 Promotion for Christmas.


I have one new lovely client in Perth who is using the 5 x 5 x 5.5 Promotion

to craft messages for the launch of her revitalised membership site.

Watch this SPACE !


But I must warn you.


I only work with 5 businesses to ensure I give each one my unbridled attention.

And as I am currently working on a campaign with a lovely person from Perth

there are only four spots available.


So if you need a hand getting the Christmas campaigns out there then contact me.

Contact me at kurt@johanseninternational.com.au or via my

website: www.kurtjohansen.com


But I did say I would give you a gift didn’t I.


So here it is.I am offering you the oppor-tunity to call into me FOR FR.EE and

talk to me aboutyour email marketing and pick my brains to help.


This offer is Fr.ee – all you have to do is go to my website and click on

the tab and fill in the details.


I promise I will get back to you.


Believe in Yourself

Kurt

 
		

		
Filed Under: Email Marketing  Tagged With: , , , , , , , , , , , , ,  

	

		


				
Email Marketing: The Question They Asked Was…

		
		
November 18, 2011  By  Leave a Comment 
		

			
I’d like to tell you a quick story if you allow me.


You see, I just received  a phone call from one of the

training organisations who use me to lecture/facilitate/

mentor/coa.ch/ train (call it what you like) for a host of

different subjects ranging from sales to management

type subjects for a variety of their clients.


The question they asked was…


“Do you have ‘Time Management’ as one of the subjects

you train.”


I enquired as to ‘what context and why’ and they replied it

was because they had a client who was interested in

running a time management course for their staff.


Now Time Management is an intriguing subject because you

really cannot ‘manage time’.


There are:


    

  • 168 hours in a week;
    • 

  • 86,400 seconds in a day;
    • 

  • and no more, that’s it !
    • 



Why can I be so sure?


Because I have counted them over and over again and get the

same result.


You see, you cannot manage time but you can…

Manage yourself against time.Now, I have been in the field of management

training

and business coaching for  20 odd years and most times it is not about time

management at all. It is about helping people review their behaviours to look

differently

at the way they act.On many occasions it is not even about the people it’s about

how they are being led and managed.Because if the leader is not ‘leading’ it doesn’t matter what tips or

techniques you are using you will not gain better use of time

for your staff if they are allow.ed to do whatever they like.


In essence it all comes down to BEHAVIOUR.


So how’s your behaviour?  Are you doing what you should do?

Are you self determined to achieve what you set out to achieve?


Most people say they are but really their behaviour doesn’t show it.


In business there are 4 Steps that you need to take to make sure

your customers are happy.


If you would like better results in your business then take a look

at what you are doing consistently and persistently to your customers.


You see and to be blunt…


It’s a cop out to say you don’t have time.


It’s about priorities and behaviours.




Here’s a diagram of what I call my:

“The Four Steps Of Customer Service Value”






Follow these Four Steps To Greater Prosperity and Wealth.


To find out more of what it means simply click on the Belvedere image below.


I fully explain it in the Email Express which is free and your to take.


And as a bonus you will also receive 10 tips to help conversions.


Simply click on my ol’ mate Belvedere to discover how you, your friends,

relatives and loved ones can have a system to ensure you are doing what

needs to be done to attract and keep customers.






Remember;  Be CONSISTENT and PERSISTENT with your Behaviours.


Especially with your email marketing messages.


Believe in Yourself

Kurt 

 
		

		
Filed Under: Email Marketing  Tagged With: , , , , , ,  

	

		


				
Email Marketing: Is More Than Sending Emails.

		
		
November 16, 2011  By  Leave a Comment 
		

			
Email Marketers must  be commercially smart and have a business brain.


Email Marketers must know and understand financial statements of a business and how their efforts affect them.


Email Marketers must cordinate activities with all the other business departments and not work in isolation.


Email Marketers must be able to show Outcomes or Return On Investments.


Email Marketers must be Consistent and Persistent.


but above all…


Email Marketers need to:


    

  • CARE, HELP and Build TRUST with their Lists.
    • 



It’s only after all these will they start to see success.


Believe in Yourself

Kurt 

 
		

		
Filed Under: Email Marketing  Tagged With: , , , , , , , , , , , , ,  

	

		


				
Email Marketing: 14 Business Tips In This Month’s Email Express

		
		
November 16, 2011  By  2 Comments 
		

			
Here’s Volume 4 of The Email Express.


Inside you will discover:

“10 Tips On How To Increase Your Conversion Rates

And Get Your Downloads Working For You”. 


PLUS…


“My Four Steps Of Customer Service Value.”


You can download the Email Express direct by clicking

on the Belvedere image.


No handing over your name or email address required.




Also it is getting close to Christmas and you should be

planning what to offer and sell to your clients.


As a valued reader of my blog I’d love to help you. 


I have various coaching levels. It’s only a matter of finding

the right one to suit you.


Contact me at kurt@johanseninternational.com.au or via

my contacts page to the right.


I don’t bite.


Remember be CONSISTENT and PERSISTENT with

your email marketing efforts.


Believe in Yourself

Kurt

 
		

		
Filed Under: Email Marketing  Tagged With: , , , , , , , , , , , , , , , , ,  

	

	
« Older Posts
Newer Posts »