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Email Marketing: “Not Everyone Opened My Email, Why?”

October 5, 2011 By Leave a Comment

Hi,

I received a question from a person using email marketing the other day
which has been intriguing me ever since.

They asked, “Not Everyone Opened My Email, Why?”  ”Can you help?”

The short answer was, “Sure, I can let you know why.”  ”But to get to the real
issue we will need to drill deeper.”

We conversed and I had them on their way in quick time.

But then I thought why not share my research which I have found useful, with you.
Then you can  gauge your email marketing effectiveness.

I have learnt a lot over the 4 years I have been email marketing and I’d like to
save you some time to get there quicker and help you get terrific results.

So here you go.  

Seven more tips to get your emails propelling through cyberspace like a
dolphin chasing a school of herring.

My Seven Tips Are:

1. Unless you are sending to one person you will probably never  experience
100% open rates. (And even sending to one may not get 100%…) So don’t get
hooked too much with open rates.  But if you want a number then…
No I am not going to do it – it doesn’t really matter.

2.  Pay more attention your recipients are actioning the way you wish them to.

3. Email Marketing is very much like many advertising streams.  That is, it is
always about the right message to the right person at the right time.
Timing is critical in marketing and advertising.

i.e. What I mean about timing is:

If you just walked out of restaurant having gorged on a 10 course meal,
no matter how great a new meal deal presented to you was, if it had to be taken
within the next 30 minutes, you would not be in a position to oblige.
(Mind you my Golden Retriever pooch would give it a massive go.)

4. Have a series of emails to back up your first email.  I use a ‘Step Diagram’
which enables me to program a series of emails rather than one email blast.

5. Have a strategy to send people another email who have clicked on a
link or visited a website link you inserted.

6. Have a strategy to send people an email who haven’t opened the first one.

Be careful, DO NOT send the same email again.  NO NO !!  The reason being
is many people read emails in the ‘preview frames’ of their email program.
You do not wish to bore them with the same email.  The tactic to send an
email to ’non-opens’ is  sound.  Just change the message around that’s all.

7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about
segmentation.  Segmentation is crucial and critical aspect of email marketing
which cannot be ignored.  Don’t send all messages to all people.  It just doesn’t
work.

There you go another 7 Tips all from a question I received about,
“Not Everyone Opened My Email, Why?”

Believe In Yourself
Kurt 

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: 10 Top Tips For Email Success Are…

October 2, 2011 By Leave a Comment

Hi

As you are enjoying your  long-weekend break in Australia, I thought I would
give you an article on email marketing you can contemplate over wherever
you are relaxing.

You could say it’s your long-weekend homework but gosh
I wouldn’t do that to you, would I ?

Let’s say it’s a long-weekend learning experience for you.

So here you go, read and digest these ten tips for maximum
email marketing wealth.

My Top Ten Tips Are:

1. Write a Subject Line which will make your intended audience click.
I have spoken about email subject lines in the past.  It’s so crucial to
learn how to write them and how to use them. If you need more help
with subject lines click here: SUBJECT LINES.

2. Write your important items at the top of your email so those people
who read their emails in the ‘preview frame’ get to read your best part of
the message quickly.

Also many people read emails via their phones.
Make it easy for them too.

3. Check out your formatting.  Leave white space. Keep line length to
around 60 characters.  People would rather scroll down than across.

4. Write your emails as if you are talking to one person.  Make it a
real conversation.

5. Focus on content they would like to receive.  It’s about helping them.

6. See if you can offer something but remember it’s not always about
sales.  You need to be able to add value to people’s lives.

7. Keep your image sizing down to a minimum.  Try to get you images
around 72 dpi and keep them small in size.  This way they will not clog
up your recipients inbox.

8. Make sure you know and understand what you can do and cannot do
by law.  In Australia we use the Spam Act 2003 in the USA they use the
Can Spam Act.

9. Use a ‘PS’ at the end of the email.  Two ‘PS’s’ work even better.

10. Try placing your picture at the end of the email.
Remember: ”People Buy From Friends”

There you have it.

My top 10 email marketing tips for you to ponder over this long weekend.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: Kurt’s 24 Hour Sale Is Now Open

July 18, 2011 By Leave a Comment

Hi Everyone

Happy Birthday to me.
Happy Birthday to me.
Happy Birthday Dear Kurt…
Happy Birthday to me.

Hip Hip Hooray, Hip Hip Hooray, Hip Hip Hooray.

My 24 hour 54% OFF Birthday Sale is now open.

Get in now, this will DEFINITELY END at Midnight 19th July
Adelaide, South Australian time.

I am offering a whopping 54% off my:
KJ – Lite Email Marketing Coaching Program.

What you get in KJ Lite:

  • 1x 60 minute Initial Inter-view with me – Full and complete access to me;
  • 4 x 30 minute Inter-view Vouchers – Full and complete access to me;
    to be used at any time during the next 12 month period;
  • Monthly Strategies & ideas to develop email marketing campaigns which
    suit your business and your customers;
  • You will be given a set of easy to follow 21 cash-making proven steps to
    drive cash into your inbox.

Plus…

  • I will personally critique one email per month; and suggest ways to enhance
    including formatting, subject-lines & graphics; Yes, I will weave my magic and turn
    your emails into a cash attracting, dollar driving, money
    making messages which will bring you better returns than you have
    previously seen;
  • You also get to talk to me direct about your email campaigns.
    (The point here is you get to talk to me.)
    This is a massive bonus in any coaching program.

Plus…

If you use the email sending program I recommend, SmartEmail,  I will also
throw in an hour’s training on the system. (Not available with other systems).

Your normal investment is: $97 per month for 12 months or a once off
yearly payment $997.

    today only

54% OFF

$44.62 per month

OR
a Yearly Upfront fee of

 $497.00

The massive WIN for you is YOU GET ME alongside you to hold
your hand as you develop your email marketing skills and prowess.

PLUS

“My Never Had To Cash In Guarantee”

 

That’s right my guarantee has never been taken up because NOBODY has needed to !

But in the unlikely event I cannot make you ALL your investment back within the 12 month
period I will continue working with you for free until you do.

What this means is: This now becomes a No Cost Coaching Program.
I am only going to offer this for another 24 hours.

Why?

Because it’s my Birthday !

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: What A Dope I Am

June 30, 2011 By Leave a Comment

Hi Everyone

I received an email this morning and must admit they got me.

I was beaten by a Technicality.

You see, I closed off my End Of Financial Year Sale last night at
midnight.

All Gone – All Over, Red Rover.

But I forgot to take into account my USA followers who are a day
behind us in Australia.  (Some would say with the state of their economy,
housing slump, GFC, stockmarket etc. maybe they’re behind by more than
a day – but I’m staying out of that conversation.)

Well, this email simply said.

“Hey Jurt – (Obviously know me well, don’t they.)
You said the offer closes midnight 30th June and it’s not the 30th June here yet.”
“Send me prices. What will it cost to be in your email-marketing
coaching program?”

See what I mean; A Technicality.

So, this is what I am going to do.

I am going to leave my EOFY SALE OFFER open until midnight tonight
in Australia.  Hopefully that will cover people on my lists from countries
like Ecuador, Peru, Russia, Japan, Brazil. Whatever their midnight 30th
June is.

And…

For the first time I will reveal to the open market what the different levels of my coaching program are.

Now I know everyone is at different levels in their business.

And if you are serious about making your life different than one of these email marketing options should suit.

The question you need to decide is which one?
=====================================================
OPTION ONE: KJ Lite

60 minute Initial Inter-view with me – Full and complete access to me to help
strategise and develop email marketing campaigns which suit your customers.
You will be given a set of easy to follow 21 cash-making proven steps to drive
cash into your inbox.

Plus…

I will personally critique one email a month and suggest ways to enhance including formatting, subjectlines, graphics.  You also get to talk to me direct about your email.
The point here is you get to talk to me.  This is a massive bonus in any coaching program.

Plus…

If you use the email sending program I recommend, SmartEmail,  I will also
throw in an hour’s training on the system. (Not available with other systems).
Your investment: $97 per month for 12 months or a once off yearly payment $997.

You get me alongside you to hold your hand as you develop your skills and prowess.

=====================================================

OPTION TWO: KJ Deluxe
60 minute Initial Inter-view with me – Full and complete access to me to help
strategise and develop email marketing campaigns which suit your customers.
Personal access to me when you need.

You can call me, text me, email me and pick my brain.

Your Skype name goes into my personal contacts list as a
valued client and if you ring when I am available on Skype I will answer.

I personally hold your hand as we look for ways to bring the much needed cash into your business.

Plus…

Your phone number goes into my mobile phone. You are allowed to personally
ring me to talk email marketing plans, strategies and campaigns.

Plus…

If you use the email sending program I recommend, SmartEmail,  I will also
throw in 2 hour’s training on the system. (Not available with other systems).
Your investment: $497 per month for 12 months or a once off initial yearly
payment of $4997.

You get me alongside you to hold your hand as we bring in the cash dollars
in your business you deserve.
=====================================================

OPTION THREE: KJ Motherlode
This won’t suit everyone because you get ME.

Yes Unlimited access to me when you need.

It’s like having me at your computer.

I will train, coach, help, assist and build your email marketing skills as we
together go after the cash riches which awaits you.

You will get access to my inner sanctum, where I will draw back the curtain and reveal to you all the tips and techniques I have used over the years to drive hundreds of thousands of dollars in sales. (it’s much more than this figure but people don’t believe me when I tell them how much).

This is the Motherlode, I don’t hold anything back and you only get into this group by way of application.

You must apply and undertake an inter-view with me.  Because I don’t want
gooses, idiots, whingers, all-talk-no-action people in this group.

I only WANT SWITCHED ON MARKETERS AND PEOPLE WHO IMPLEMENT AND HAVE A STRONG DESIRE TO SUCCEED.

I will bug you, bother you and pester you with questions like ‘Where’s your email !’
What’s going on ?!  “GET OFF YOUR BACKSIDE.”

I have got to where I am because of Persistency and Consistency and I will drive this into you.

If you are the sort of person who needs that kick-up-the-backside at times, then this is the perfect Option for you. THE MOTHERLODE.

Your investment: is $990 upfront and then $497 per month for 12 months or a once off initial yearly payment of $5997.

And if you apply before midnight tonight and get accepted into my Motherlode program I will throw in the $4,221.00 worth of gifts and bonuses I have been talking to you about.

===============================================================

So there you go 3 Options – One of which may suit you.

Plus all my clients are given my personal guarantee:

My Guarantee
“In the unlikely event after following all my
advice and tips you don’t make the sales
equivalent to your investment at the end
of the 12 months from my coaching, then
I will continue to work for you for free until
you do.  There is NO RISK on your part.
You will get your money back in sales or
you get me for free until you do.”

Email me at kurt@johanseninternational.com.au if you are ready to come on board because no matter where you live the $4,221.00 worth of bonuses which is attached to the Motherlode Offer will cease midnight tonight.

If you are ready to take the plunge and learn how to bring in
the extra dollars you deserve then email me NOW.

kurt@johanseninternational.com.au

Believe In Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Has Kaboodle Changed Or Simply Testing?

June 30, 2011 By 2 Comments

Hi Everyone

For those who follow me will know I am more of a fan of email marketing by copywriting.  That is to get people to act by the words which are written.

Other examples of email marketing is what I describe ‘email brochures’.  That is; highly visible and selected images are included in an email to entice the reader to click a link to further check out a product.

This second type of email is used primarily by retail type stores.

One particular on-line store I follow is Kaboodle.  I receive their newsletter in my inbox.

What I have recently discovered was Kaboodle changed their email template design.

It used to be 24 pictures in the templates.  Refer my previous post.

Today I received their marketing email with only 5 pictures.

Kaboodle_July_1_2011

Not sure when it happened.  It could have been months ago.

Interesting to hear why, and their strategy behind it.

Last time I posted about Kaboodle , Erika Lenkert
VP of Content & Community, Kaboodle  – sent me a lovely email.

Erika if you are still at Kaboodle –

“Why the shift in email design to 5 items?”

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Awesome Response From Day One

June 28, 2011 By Leave a Comment

My 72 Hour End Of Financial Year Is Now In Day Two

Gosh, what can I say.
I have been blown away with the response of my EOFY Sale Offer.

I’m not sure if it is the free bonuses or my ugly mush at the end
of the email but I have been filtering numerous questions about
email marketing.
The main questions are:
“Does it work?”  “I mean; can you prove your methods work?”
Now to answer this I need to inform you everyone’s lists are different

but…

If you use my methods as prescribed they certainly can work for
you as they have worked for many of my clients like:

================================================

Sarah Thompson:

Hi Kurt,

June just officially became my highest grossing month of sales EVER!
Thanks to your email newsletter coaching I have managed to make the
slowest month of the year into my best since I went online a few years ago!
Its so great to get confirmation that this way of connecting with my
customers really brings great results.
What an awesome note to end up the Financial Year on.
Bring on the New Year!
Kind regards,
Sarah Thompson
HoityToity – www.hoitytoity.com.au

===================================================================

or how about Victor Little who made $39,000 in 3 days using email marketing.

You can watch Victor explain here : Watch Victor’s $39,000 Dollar Video here.

====================================================================

But it’s not only Email Marketing I can help with.

=====================================================================

Here’s how I made $2,000 for Steve Edward’s within 76 hours with one simple tip.
http://youtu.be/LWxc2UupLSs

=======================================================================

To recap I am giving $4,221.00 of products and services you will need to help.

1.  SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.

2.  Pete Godfrey’s 12 month Newsletter & 5 Fr.ee Bonus Gifts $2,630.00

3.  Pete Godfrey’s Emotional Ad Writing System $997.00

Total Fully Paid For Gifts and Bonuses FR.EE to You $4221.00.

Email Marketing is still the most affordable, easy to implement marketing a
small/medium business can use.

Just email me to find out how easy it will be to start now.
kurt@johanseninternational.com.au

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , ,

Email Marketing: Can I give you $4,221.00 worth of products ?

June 27, 2011 By Leave a Comment

Hi Everyone

Can I give you $4,221.00 worth of products ?

Let me explain…

My 12 month email marketing coaching program is now open but for 72 hours only.

It’s my End Of Year Financial Sale.

It’s going to include paid up products and services which
are normally purchased by my clients.

But I am going to include these for you FREE of Charge if
you come on board and allow me to coach you for 12 months on
how to use email marketing to make money in your business.

To open with you will get…

A 12 month subscription to the email sending program I use, SmartEmail.

SmartEmail is THE software I recommend to all my clients and associates
because of its:

*ease of use;
*accessibility, no matter where you are;
*storage of unlimited contacts names, addresses and information;
*ability to create customised templates, forms and messages;
*autoresponder capabilities enabling you to send emails
*even whilst you sleep;
*ability to create customer surveys; and
*real-time statistics;

PLUS…

it’s one of the most affordable and cost effective programs on the market.

Smart Email is the complete comprehensive email marketing software
for you.

SmartEmail is the email sending program I use and recommend and is
priced at $49.50 pm x 12 months = $594.00 per year.

I will pay for a 12 month subscription for you. Total Savings $594.00

Also…

All new clients will receive a 12 month subscription to Pete Godfrey’s
Emotional Ad Writing and Marketing Newsletter.

Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter will get
you on your way to produce cash producing magical marketing pieces
which will drive dollars into your bank account.

It is a hard-copy newsletter posted to your door every month. It contains
all the copywriting tips and techniques Australia’s leading copywriters use.

Pete’s Newsletter sells for $347.00 for a 12 month subscription.

I will pay this for you.

I spoke to Pete this morning and he has agreed to include as a favour to my
new clients to also receive the following bonuses:

• FREE BONUS GIFT #1: 52 Monday Morning Wake Up Calls. This is a one or
two-page motivating sheet, to encourage you, to highlight winning behaviours
and thoughts, so you stay on track from week to week. You get a FULL year’s
collec.tion… the FULL 52 of them in one giant manual. (Valued at $1,000.00)

• FREE BONUS GIFT #2: NEW! Show me the money! A new report that gives you the key to the money vault. (Valued at $197.00)

• FREE BONUS GIFT #3: NEW! Insider’s Guide to What it Really Takes to Fill a Seminar!
PLUS SPEC.IAL BONUS REPORT: Insider’s Guide to Making it Stick (Valued at $299.00)

• FREE BONUS GIFT #4: 3 Powerful CDs with Hot Sheets! (Valued at $287.00) Includes…

- CD & HOT SHEET #1: The #1 Secret For Maximum Response!
- CD & HOT SHEET #2: Price Reinvention: How to Stretch the Price Barrier
- CD & HOT SHEET #3: Success Without Guilt

• FREE BONUS GIFT #5: 20 Minute Fast Track Call with Pete Godfrey. Spend 20
minutes with me and let me tack.le any copywriting, marketing or mindset problems you
are facing. (Valued at $500.00)

Pete_Godfrey_Free_Gift_Pack

TOTAL VALUE OF GIFTS = $2,283.00

PLUS…

I have twisted Pete’s arm so you will also receive his Emotional Ad Writing System
absolutely FREE… valued at $997 as well.

Pete_Godfreys_Emotional_Ad_Writing_System

Total free bonuses and gifts are:

SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.

Pete Godfrey’s 12 month Newsletter & 5 Free Bonus Gifts $2,630.00

Pete Godfrey’s Emotional Ad Writing System $997.00

Total Fully Paid For Gifts and Bonuses FREE to You $4221.00


All of this is FR.EE when you allow me to hold you by the hand and guide and
lead you into email marketing to help your business attract money and cash.

I have never offered this before and not likely to do it again.

It’s just that I have been helping many of my clients lately with End
Of Financial Year Sales campaigns. I thought I better do one myself !

Now, don’t be fooled by other offers and negative thoughts here.

I am no novice at this and to business consulting.

I have:

  • a 21 year banking background, including 3 years in the marketing dept.;
  • a successful consulting business of 12 years;
  • a Masters of Business Administration (MBA) qualification.


My clients over the years have included:

Hilton International Hotels
BRL Hardy
Futuris
Australian Institute of Management
SA Police
ETSA Utilities
Business SA

And now I work with a bunch of extremely likeable and eager
group of business owners seeking to gain a better lifestyle
for their families and their employees.

Are you one of these too?

If so then my 12 month hands on email marketing coaching
program is for you.

But…

I must warn you.

I will only work with people who are driven to succeed, are not whingers,
and are looking to improve the cashflow in their business.

If this is you… AND I know it is…

The you can pre-register your interest today by emailing me at
kurt@johanseninternational.com.au

You will need to undertake a pre-screening inter-view with me
before you are accepted into my coaching program.

I know this will not be for everyone and maybe you are not ready
just yet.

But if you know you need to drive more dollars into your
business in the next 12 months, the time to start is now.

Plus…

When you pay your investment before the 30th June you will
receive the ability to claim it back on your tax in only a few days time.

So, %%First Name%% allow me to c.oach , help, assist and show you
how email marketing can drive dollars into your business.

And allow me to give you $4,221.00 worth of products.

Email Marketing is an Art not an Act.

Let me show you how to do it successfully.

If you are ready to take the plunge and learn how to bring in
the extra dollars you deserve then email me NOW.

kurt@johanseninternational.com.au

Believe in Yourself
Kurt


Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , , , , ,

Email Marketing: Your 5 Point Email Marketing Plan

June 19, 2011 By 10 Comments

Hi Everyone

Here’s your:

Five Point Email Marketing Plan To Help You Bring In
The Extra Cash You Want

1.  Set a Goal or End Result you are looking to achieve in a campaign.

It’s crucial to know what you are setting out to achieve.
Know why you are sending out your emails and make sure
every message is aligned to this end goal.

2.  Plan and Create steps along the way to achieve the Goal.

I use a Step Diagram for myself and my clients.  This is a
systematic tool I have created which chronologically steps each
email message in the campaign with all emails focussed on
achieving Point 1.

3.  Segment your email lists.

I recommend this as a crucial element in email marketing.  I have
one client who has established 44 separate and different email lists.
They can now send targeted messages direct to each list if they desire.

4.  Create Headlines that scream out to your customers – “Open Me”.

The success and end result of your email campaign will be
dependant whether the email is opened in the first place.

Learn, gather, test different headlines which will compel your recipients to
open and see what you have in store for them.

5.  Be consistent and persistent.

Email marketing is about sending relevant messages to your lists.
Not everyone will want every message you send.  Don’t be put off by
a few people who may unsubscribe.  They probably were never going to
seek your help assistance anyway.

Follow these five points and watch your lists grow.

What we aim to do is send the right message to the right person at
the right time.

Email Marketing is an Art not an Act.

Keep a track of your Open Rates, Read Rates and Clickthrough Rates
to see how you fare with your messages.

To help I have an email marketing course which has now been written
and about to go into post production.

Keep a look out for this as it will hold your hand along the way as
you drive more sales and cash through your email marketing efforts.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: 5 Birthday Subject Lines To Use

June 16, 2011 By 1 Comment

Hi Everyone

One of the best email marketing campaigns which will delight your customers and bring cash into your business is the “Birthday Campaign.”

Birthday campaigns are a sure fire winner.

These can be set in advance using your email sending provider and programmed automatically.

Be very sincere with your email marketing gifts too.  Don’t expect people to jump at a poor offering.

If you are going to give a gift on someone’s birthday give them a meaningful gift.

My clients who have dining rooms, restaurants etc. are encouraged to give away a free meal in the week surrounding a client’s birthday.

Not many people dine alone on their birthday so don’t be afraid to give away a free meal and maybe a drink.

If they do dine alone then surely the custom they give you during the year would be sufficient to allow them this special gift.

To help attract them into your business here are  five birthday subject lines which are known to be email marketing success stories.

  • Happy Birthday (First Name)
  • Your Special Birthday Bonus Inside
  • A special gift of (add your own number) % off for your birthday
    (i.e. 20%)
  • Happy Birthday From (Your Business Name) and
  • (First Name) A special Gift For Your Birthday

This last one is my favourite.

It doesn’t matter what product or service you use.  Your customers will be delighted with the thought you give.

Whichever subject line you choose to use in your email marketing make sure you make the offer something worthwhile to honour their special day.

Believe In Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Still A Most Valid Medium

June 14, 2011 By Leave a Comment

Hi Everyone

Email Marketing is alive and well.

For business purpose email is a channel to do business or communicate with clients as they sit at their desks or are mobile with Smart Phones etc..

With the advent of Social Media sites what this means to the email marketer is nothing really changes.

Email Marketing is about the

1. The List

2. The Relationship with the List and

3. The Offer.

Whether people receive their emails via a PC or a hand help device it will still come through email – personally and direct to a person.

Nobody really knows but…

I can’t see businesses giving up email in favour of allowing social networking sites into the lives of their staff.

In fact many organisations have strict rules against it because of the distraction it can create.

So for me Email Marketing will live on and be a necessary arrow in the armoury of business marketing.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , ,
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