Because…

Email Marketing is quite different.

Email Marketing is sending out a message to one or many people, written in the first person and is often an expected and welcomed interlude in the intended recipient’s day.

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How is your Email Marketing going or are you guilty of “Shotgun Marketing”?

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Why did we both do this…WELL…

Because…

The promos and sales on offer grabbed our attention and reached us
at the right time.

Now, there isn’t really anything startling here.

Except…

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Many companies like Foxtel and major car manufacturers crticially understand the importance of this time of the year and embark on major marketing campaigns.

So what does this have to do with you and email marketing?

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In Australia, we are about to enter a crucial marketing and advertising period which is known as the “End of the Financial Year.” This is where companies like to throw out specials and have end of financial year sales. What can you do to join them?

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So, I disagree with your comments in so much as there must be a lack of relationship with clients if the first name doesn’t matter.

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I thoroughly recommend you give them your email marketing business.

You can get to them at http://bit.ly/dCNKRK

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What benefits can your products and services deliver to your
clients to make their Mother’s Day SPECIAL ?

You need to be inventive here. Try thinking what would make
a lady feel fabulous, alive and cared for.

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In Australia, Mother’s Day falls on the second Sunday in May (9th May in 2010) – Let’s call this your “Email Marketing Campaign Finish Day.”
then…
You need to work backwards, weekly, and decide how many emails you may wish to send before the Campaign Finish Day.

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To recap, here are the first 4 email types:
1. Email Type One: Tell a Story;
2. Email Type Two: Discuss a Special Event/Holiday;
3. Email Type Three: Comment on a Special Media or
Social Event; and
4. Email Type Four: Media Personality Comment.

To continue on here are email types #5 – #8…

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