February 6, 2012

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Email Marketing: Plan Now For Valentine’s Day

January 29, 2012 By Leave a Comment

Valentine’s Day is just around the corner.  It just happens
to be a very big day in the buying/selling calendar and
also a great day to seque your marketing into it.

Make sure you plan a series of emails to take advantage.

Believe in Yourself
Kurt 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: The Most Asked Question Is…

January 22, 2012 By Leave a Comment

The most asked question I receive from my clients is:
“What Do I Write In My Emails?”

They get confused and anxious and some do nothing.

So let me add to the Email Planner and Email Step Diagram
I sent you in the last couple of weeks and give you your next tip
to writing money-making, dollar driving emails.

To overcome the difficulty of deciding what to write, simply look
at the 8 different emails report.
http://www.kurtjohansen.com/8emailoffer/

For instance, inside you will see:
Email Type Two:  Discuss a Special Event/Holiday. 

With this type of email you would discuss ‘Australia Day’ this Thursday or
prepare a series of emails for Valentine’s Day on the 14th February.

The idea is to seque into an event or a holiday and piggy back off the back
of it.

Knowing what to write can be daunting but if you follow my ‘There Are Only
8 Different Types Of Emails’ you WILL be Ok.

http://www.kurtjohansen.com/8emailoffer/


Believe In Yourself

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , ,

Email Marketing: More Free Help In 2012

January 12, 2012 By Leave a Comment

In my last email I included an email step diagram which
can be used to plan most of your email campaigns.

The feedback I received from the email step diagram was
phenomenal with many people asking for further assistance to
help them decide what to write in their emails.

Well, without getting into copywriting there is a report/e-book I
wrote which outlines there are ONLY 8 Different Types Of Emails
you can write.

The 8 different types are listed with examples of each.  It’s a no-brainer,
self help, easy to follow email marketing manual which will make your
email marketing results explode like the Sydney Harbor Bridge on
New Year’s Eve.

And…

I’m giving it away.

Here is a link you can get it from but you must subscribe first.
http://www.kurtjohansen.com/8emailoffer/
It won’t cost you anything but you do go into a list so I can manage
how many fre.e reports have been downloaded.

Use this report in 2012.

It will help you when your mind goes all blank and you think you
have nothing to say.

If you would like more help there are coaching levels on my website.
www.kurtjohansen.com 
Feel free to check them and get yourself an email marketing coach in 2012.


Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: How to build your list, quickly.

December 7, 2011 By 1 Comment 
"How do I build my list?" is always on the minds of internet marketers.
It's by far the most puzzling riddle most people fail to solve quickly.
But for me...

This is the WRONG question to ask.

You should be focussing on:
'How do I get my name out in front of more prospective buyers quickly?'

Let me explain.
List building is fine but is everyone joining your lists going to be buyers?
It really shouldn't be about attracting a herd of people but attracting
the right people to your business.  Ones that are receptive to your
offers and ones who wish to create and maintain a relationship with you.
To actively seek the right people and the right connection take a look
around you and see if there is another merchant whom your clients could
do business with.
Because...

The fastest way to jump out in front of more people is to jointly
market with another like-minded and complementary business.
That is; to be introduced by another business to their lists in a
reciprocal marketing marriage.

You do this by approaching another business who has a product or
service which your client base should be attacted to and offer to send
out an email introducing them.  In return they do the same for you.

If you are into direct mail (and you should be as well as email
marketing) this is often done with the business being introduced
'writing and paying the postage' for the privilege.

The on-line world is agast with 'affiliate programs' and they work
wonders.  But I am not suggesting this is an affiliate program.
It's an introductory program whereby you are introduced as a sound
and responsible business person who has products and services which
may be of interst to another person's lists.

You will get exposure you never had before and if your offers are
valuable, than your lists will build.
Certainly faster than many methods being touted over the internet.

Old fashioned style marketing of reciprocal introductions still works
today.

It also helps overcome the biggest fear all new prospects have; which
is TRUST.

When you are introduced by someone who is already trusted by their
crowd your introduction will be welcomed.

So get to it and start writing out a list of businesses you know who
have products and services which complement your customers' desires.
It could be businesses in the same group of shops as you.
It could be businesses who have stalls in the local market.
It could be other internet marketing friends who could introduce you
as a trusted and honest person.
It doesn't really matter - they will be there if you look.
Believe In Yourself
Kurt 
Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: Do You Change Your Emails For Mobile Users?

November 24, 2011 By Leave a Comment

I’ve discovered the necessity to change emails to satisfy mobile phone users is best left only to a include a worthwhile subject line or meaningful first sentence.

People who read emails via mobile phones are wanting quick, fast, accurate information.

Those people who are now reading emails via tablets generally are less time poor and can spend a little more time as their tablet is often on a table or a desk (as opposed to mobile phone users who have their devise in their hands whilst walking).

So for me email marketing is really moving only from PC to tablet – and what this means is the same rules always applied. 1. The List 2. The Relationship and 3. The Offer. You don’t have to make your email marketing messages look like catalogue/brochures – engage your customers.

I have been following the trends of emails for four years.

Three years ago everyone was saying, “Change your emails to satisfy

mobile phone users.”

Whilst it made initial sense, I always thought the psychology was wrong.

People who read emails on their phones are generally looking for a quick communication fix. Read, Delete, Read, Delete etc.

We wish to engage people so I am suggesting you don’t need to specifically craft emails for the mobile user. Except to have a quick 2-3 second capture and this can be done by using a brilliant subject line or email heading.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Is More Than Sending Emails.

November 16, 2011 By Leave a Comment

Email Marketers must  be commercially smart and have a business brain.

Email Marketers must know and understand financial statements of a business and how their efforts affect them.

Email Marketers must cordinate activities with all the other business departments and not work in isolation.

Email Marketers must be able to show Outcomes or Return On Investments.

Email Marketers must be Consistent and Persistent.

but above all…

Email Marketers need to:

  • CARE, HELP and Build TRUST with their Lists.

It’s only after all these will they start to see success.

Believe in Yourself
Kurt 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: 14 Business Tips In This Month’s Email Express

November 16, 2011 By 2 Comments

Here’s Volume 4 of The Email Express.

Inside you will discover:
“10 Tips On How To Increase Your Conversion Rates
And Get Your Downloads Working For You”. 

PLUS…

“My Four Steps Of Customer Service Value.”

You can download the Email Express direct by clicking
on the Belvedere image.

No handing over your name or email address required.

Also it is getting close to Christmas and you should be
planning what to offer and sell to your clients.

As a valued reader of my blog I’d love to help you. 

I have various coaching levels. It’s only a matter of finding
the right one to suit you.

Contact me at kurt@johanseninternational.com.au or via
my contacts page to the right.

I don’t bite.

Remember be CONSISTENT and PERSISTENT with
your email marketing efforts.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , ,

Email Marketing: Christmas Tips Report

November 13, 2011 By Leave a Comment

A very special Christmas Tips Report direct for you.

Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.

This year is no different.

It’s my way saying thank you for following me.

You can grab by clicking on the gift package image:

Inside the 14 pages you will dis.cover:

  • How to Write To Different Age Groups;
  • How to Segment Your Product and Services;
  • How To Add Value To A Sale But Not Lose Money;
  • How To Get The Buyer To Continue Selling For You;
  • How To Overcome The Biggest Fears Of Prospects;
  • 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
  • 11 Pre-Christmas Headlines You Can Copy In Your Emails;
  • 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
  • Plus Sensational Tips To Create Christmas Sales Countdown;
  • Take time to read it and digest it and IMPLEMENT.

Here’s the download again: http://www.kurtjohansen.com/christmas-tips/

Enjoy !
Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: Do I Really Need You?

October 24, 2011 By Leave a Comment

Hi

I received this response yesterday after sending emails about my
world famous “5 x 5 x 5.5 Christmas Promotion”.

“Do I Really Need You Kurt ?”

At first I was shattered.  Not need me?  What the heck???

Then I chuckled and said to myself, “Get over yourself Johansen !”
“Of course they don’t need you.”  ”They can do this themself.”

Because Email Marketing can be taught. It can be learned and it
does bring in the cash riches you deserve.

So you don’t need me to do this and to prove my point here’s a
list things you can do yourself to make sure email marketing works
for you.

Enjoy and implement.

Everyday something is being bought or sold because people NEED to
solve problems, or to be rescued.

Email Marketing can help you HELP others.

There are three Key Factors in emailing marketing.

  1. The List;
  2. The Relationship with your list; and
  3. The Offer you make to them.

So, to help your customers decide to act with you, and build the
relationship you have with them, I am providing you with these
email marketing tips.

Use these 7 Tips: – They Will Work.

  • Make sure you are using an address your customer recognises.
    Be consistent.  The address is your FACE. It is the first part of
    your email campaign people see.
  • Ensure you are using a service provider which has the capacity to
    send out your messages. Don’t use Hotmail, Yahoo, Live, Gmail
    addresses if you wish to be taken seriously about being in business.
    Buy your own domain name and set up personal email addresses.
  • Don’t use a bogus email address for people to reply to. Provide
    your customers with a real email address.  You should have
    nothing to hide and encourage their interaction with you.
  • Respond to any requests you may receive straight away. Especially
    ‘unsubscribes’. Some people will not hit the automatic unsubscribe
    button you have provided and will email you with the request.  Act
    promptly, efficiently and courteously.
  • Send out messages which will help them solve their problems or
    rescue them. It’s not always about sales in the emails – it’s about
    building TRUST in the relationship. If you get this right than the
    right offer will get to them.
  • Become their HERO. They will love you for it.  Stay in contact and
    know how to have a conversation with them.

and…

  • Do this consistently and persistently.  Weekly or at least fortnightly -
    once a month is too long between contacting you friends, so don’t
    do it with your customers.

So there you go Kurt, you don’t need me.

But if you WANT me to help, you know where I am.

Believe in Yourself
Kurt 


Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: “Not Everyone Opened My Email, Why?”

October 5, 2011 By Leave a Comment

Hi,

I received a question from a person using email marketing the other day
which has been intriguing me ever since.

They asked, “Not Everyone Opened My Email, Why?”  ”Can you help?”

The short answer was, “Sure, I can let you know why.”  ”But to get to the real
issue we will need to drill deeper.”

We conversed and I had them on their way in quick time.

But then I thought why not share my research which I have found useful, with you.
Then you can  gauge your email marketing effectiveness.

I have learnt a lot over the 4 years I have been email marketing and I’d like to
save you some time to get there quicker and help you get terrific results.

So here you go.  

Seven more tips to get your emails propelling through cyberspace like a
dolphin chasing a school of herring.

My Seven Tips Are:

1. Unless you are sending to one person you will probably never  experience
100% open rates. (And even sending to one may not get 100%…) So don’t get
hooked too much with open rates.  But if you want a number then…
No I am not going to do it – it doesn’t really matter.

2.  Pay more attention your recipients are actioning the way you wish them to.

3. Email Marketing is very much like many advertising streams.  That is, it is
always about the right message to the right person at the right time.
Timing is critical in marketing and advertising.

i.e. What I mean about timing is:

If you just walked out of restaurant having gorged on a 10 course meal,
no matter how great a new meal deal presented to you was, if it had to be taken
within the next 30 minutes, you would not be in a position to oblige.
(Mind you my Golden Retriever pooch would give it a massive go.)

4. Have a series of emails to back up your first email.  I use a ‘Step Diagram’
which enables me to program a series of emails rather than one email blast.

5. Have a strategy to send people another email who have clicked on a
link or visited a website link you inserted.

6. Have a strategy to send people an email who haven’t opened the first one.

Be careful, DO NOT send the same email again.  NO NO !!  The reason being
is many people read emails in the ‘preview frames’ of their email program.
You do not wish to bore them with the same email.  The tactic to send an
email to ’non-opens’ is  sound.  Just change the message around that’s all.

7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about
segmentation.  Segmentation is crucial and critical aspect of email marketing
which cannot be ignored.  Don’t send all messages to all people.  It just doesn’t
work.

There you go another 7 Tips all from a question I received about,
“Not Everyone Opened My Email, Why?”

Believe In Yourself
Kurt 

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,
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