The Email Marketing Guy
I had fun this week looking at website copy for people who responded to last week’s email. This was where I offered to have a 30 minute telephone call to six email recipients about their sites and marketing plans. What I discovered on all but one website was their copy was NOT conversational by ‘tone’. I asked these questions … [Read more...]
How to email marketer legally and stay safe from being classed as a Spammer. Here is a 7 min 31 second video to help you use email marketing and SMS's in your business. Inside you will discove. Three important principles to apply to be legal when emailing; Who you can send emails and SMS's to and who you cannot; What you must do if someone … [Read more...]
Over many years I have been involved in creating email campaigns which target customers and businesses. These are typically called B2C and B2B campaigns, respectively. Whilst all campaigns are different essentially when you market to a customer and market to a business there is not very much difference at all. Let me explain... Businesses … [Read more...]
Last week I showed you an email which was a terrible example of how not to email market. I know the results the email would have achieved could have exploded if they knew how to effectively email market. Over a the last five years I have discovered what is more effective and what works with emails. This was done by testing and resulting … [Read more...]
For years I have been spruiking email marketing is an Art not an Act. Gees heck, it is never about sending out an email and hoping something pops. You need to have more respect for your recipients than that. To be successful at email marketing there are some fundamental rules you need to adhere to. You need to have a List. A list of … [Read more...]
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For anyone thinking of having Kurt as their ‘email marketing coach’ let me say this- do it! After following Kurt’s instructions and setting up an email system that works, I now have my own style that has evolved from this training which I love, and the word back from my clients is that they think its a winner too. Thankyou Kurt, I really appreciate all your help and advice
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