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May 18, 2012

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Email Marketing: 14 Business Tips In This Month’s Email Express

November 16, 2011 By 2 Comments

Here’s Volume 4 of The Email Express.

Inside you will discover:
“10 Tips On How To Increase Your Conversion Rates
And Get Your Downloads Working For You”. 

PLUS…

“My Four Steps Of Customer Service Value.”

You can download the Email Express direct by clicking
on the Belvedere image.

No handing over your name or email address required.

Also it is getting close to Christmas and you should be
planning what to offer and sell to your clients.

As a valued reader of my blog I’d love to help you. 

I have various coaching levels. It’s only a matter of finding
the right one to suit you.

Contact me at kurt@johanseninternational.com.au or via
my contacts page to the right.

I don’t bite.

Remember be CONSISTENT and PERSISTENT with
your email marketing efforts.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , ,

Email Marketing: Christmas Tips Report

November 13, 2011 By Leave a Comment

A very special Christmas Tips Report direct for you.

Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.

This year is no different.

It’s my way saying thank you for following me.

You can grab by clicking on the gift package image:

Inside the 14 pages you will dis.cover:

  • How to Write To Different Age Groups;
  • How to Segment Your Product and Services;
  • How To Add Value To A Sale But Not Lose Money;
  • How To Get The Buyer To Continue Selling For You;
  • How To Overcome The Biggest Fears Of Prospects;
  • 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
  • 11 Pre-Christmas Headlines You Can Copy In Your Emails;
  • 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
  • Plus Sensational Tips To Create Christmas Sales Countdown;
  • Take time to read it and digest it and IMPLEMENT.

Here’s the download again: http://www.kurtjohansen.com/christmas-tips/

Enjoy !
Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: Do I Really Need You?

October 24, 2011 By Leave a Comment

Hi

I received this response yesterday after sending emails about my
world famous “5 x 5 x 5.5 Christmas Promotion”.

“Do I Really Need You Kurt ?”

At first I was shattered.  Not need me?  What the heck???

Then I chuckled and said to myself, “Get over yourself Johansen !”
“Of course they don’t need you.”  ”They can do this themself.”

Because Email Marketing can be taught. It can be learned and it
does bring in the cash riches you deserve.

So you don’t need me to do this and to prove my point here’s a
list things you can do yourself to make sure email marketing works
for you.

Enjoy and implement.

Everyday something is being bought or sold because people NEED to
solve problems, or to be rescued.

Email Marketing can help you HELP others.

There are three Key Factors in emailing marketing.

  1. The List;
  2. The Relationship with your list; and
  3. The Offer you make to them.

So, to help your customers decide to act with you, and build the
relationship you have with them, I am providing you with these
email marketing tips.

Use these 7 Tips: – They Will Work.

  • Make sure you are using an address your customer recognises.
    Be consistent.  The address is your FACE. It is the first part of
    your email campaign people see.
  • Ensure you are using a service provider which has the capacity to
    send out your messages. Don’t use Hotmail, Yahoo, Live, Gmail
    addresses if you wish to be taken seriously about being in business.
    Buy your own domain name and set up personal email addresses.
  • Don’t use a bogus email address for people to reply to. Provide
    your customers with a real email address.  You should have
    nothing to hide and encourage their interaction with you.
  • Respond to any requests you may receive straight away. Especially
    ‘unsubscribes’. Some people will not hit the automatic unsubscribe
    button you have provided and will email you with the request.  Act
    promptly, efficiently and courteously.
  • Send out messages which will help them solve their problems or
    rescue them. It’s not always about sales in the emails – it’s about
    building TRUST in the relationship. If you get this right than the
    right offer will get to them.
  • Become their HERO. They will love you for it.  Stay in contact and
    know how to have a conversation with them.

and…

  • Do this consistently and persistently.  Weekly or at least fortnightly -
    once a month is too long between contacting you friends, so don’t
    do it with your customers.

So there you go Kurt, you don’t need me.

But if you WANT me to help, you know where I am.

Believe in Yourself
Kurt 


Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: “Not Everyone Opened My Email, Why?”

October 5, 2011 By Leave a Comment

Hi,

I received a question from a person using email marketing the other day
which has been intriguing me ever since.

They asked, “Not Everyone Opened My Email, Why?”  ”Can you help?”

The short answer was, “Sure, I can let you know why.”  ”But to get to the real
issue we will need to drill deeper.”

We conversed and I had them on their way in quick time.

But then I thought why not share my research which I have found useful, with you.
Then you can  gauge your email marketing effectiveness.

I have learnt a lot over the 4 years I have been email marketing and I’d like to
save you some time to get there quicker and help you get terrific results.

So here you go.  

Seven more tips to get your emails propelling through cyberspace like a
dolphin chasing a school of herring.

My Seven Tips Are:

1. Unless you are sending to one person you will probably never  experience
100% open rates. (And even sending to one may not get 100%…) So don’t get
hooked too much with open rates.  But if you want a number then…
No I am not going to do it – it doesn’t really matter.

2.  Pay more attention your recipients are actioning the way you wish them to.

3. Email Marketing is very much like many advertising streams.  That is, it is
always about the right message to the right person at the right time.
Timing is critical in marketing and advertising.

i.e. What I mean about timing is:

If you just walked out of restaurant having gorged on a 10 course meal,
no matter how great a new meal deal presented to you was, if it had to be taken
within the next 30 minutes, you would not be in a position to oblige.
(Mind you my Golden Retriever pooch would give it a massive go.)

4. Have a series of emails to back up your first email.  I use a ‘Step Diagram’
which enables me to program a series of emails rather than one email blast.

5. Have a strategy to send people another email who have clicked on a
link or visited a website link you inserted.

6. Have a strategy to send people an email who haven’t opened the first one.

Be careful, DO NOT send the same email again.  NO NO !!  The reason being
is many people read emails in the ‘preview frames’ of their email program.
You do not wish to bore them with the same email.  The tactic to send an
email to ’non-opens’ is  sound.  Just change the message around that’s all.

7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about
segmentation.  Segmentation is crucial and critical aspect of email marketing
which cannot be ignored.  Don’t send all messages to all people.  It just doesn’t
work.

There you go another 7 Tips all from a question I received about,
“Not Everyone Opened My Email, Why?”

Believe In Yourself
Kurt 

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: 10 Top Tips For Email Success Are…

October 2, 2011 By Leave a Comment

Hi

As you are enjoying your  long-weekend break in Australia, I thought I would
give you an article on email marketing you can contemplate over wherever
you are relaxing.

You could say it’s your long-weekend homework but gosh
I wouldn’t do that to you, would I ?

Let’s say it’s a long-weekend learning experience for you.

So here you go, read and digest these ten tips for maximum
email marketing wealth.

My Top Ten Tips Are:

1. Write a Subject Line which will make your intended audience click.
I have spoken about email subject lines in the past.  It’s so crucial to
learn how to write them and how to use them. If you need more help
with subject lines click here: SUBJECT LINES.

2. Write your important items at the top of your email so those people
who read their emails in the ‘preview frame’ get to read your best part of
the message quickly.

Also many people read emails via their phones.
Make it easy for them too.

3. Check out your formatting.  Leave white space. Keep line length to
around 60 characters.  People would rather scroll down than across.

4. Write your emails as if you are talking to one person.  Make it a
real conversation.

5. Focus on content they would like to receive.  It’s about helping them.

6. See if you can offer something but remember it’s not always about
sales.  You need to be able to add value to people’s lives.

7. Keep your image sizing down to a minimum.  Try to get you images
around 72 dpi and keep them small in size.  This way they will not clog
up your recipients inbox.

8. Make sure you know and understand what you can do and cannot do
by law.  In Australia we use the Spam Act 2003 in the USA they use the
Can Spam Act.

9. Use a ‘PS’ at the end of the email.  Two ‘PS’s’ work even better.

10. Try placing your picture at the end of the email.
Remember: ”People Buy From Friends”

There you have it.

My top 10 email marketing tips for you to ponder over this long weekend.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: Father’s Day – There’s Still Time For…

August 31, 2011 By Leave a Comment

Hi Everyone

A  couple of my clients have asked me today;
“Is it worth sending out a Father’s Day email this week?”And the simple answer is YES.

There IS still time for a Father’s Day Promotion.

48_hour_father_day_sale.png

You see, you can easily blend a message with the theme of urgency

Like:

“48 Hour Father’s Day Sale”

“Father’s Gift Ideas – Only Until They Last”

“Father’s Day Gifts – Order Today – Delivered Tomorrow”

With Father’s Day in Australia this Sunday, the 4th September,
many people would be wondering what to do with or what to
buy dear ol’ Dad.

So if you have a product or service you know would be
welcomed by this males species then let your lists know.

And are you aware…Retail statistics tell us poor ol’ Dads have, on average,
$10 less spent on them than Mothers on Mother’s Day.

$10 LESS ON DADS… SACRILEGE !!!

Can you build this somehow into your promotion?

Don’t miss out on this opportunity when people are in the
moment to buy.

Although you thought you may have missed the boat,
Father’s Day Sales Promotion are still alive and and well.

And…

Can make you customers happy and you money.

Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: How To Write Emails That Sell

August 11, 2011 By Leave a Comment

Hi Everyone

I do prescribe to writing marketing emails a set way.

That is, I have discovered over the years staying true to a set formula is crucial to
gaining maximum open rates and responses.

One way which you should adopt is to write the email in the first person and as if
you were writing to a friend.

If you are looking at writing emails about your products and services write like you
just bought the product or service and wish to tell your friend about it.

========================================================

“Hi Pam, I’ve just bought this new…and it’s pretty good.  It has a … and a… which
means I can now this…

Can you believe it?”

“I know.  I have been talking about this for a while now.  Well I have finally done something about it.

and…

I’m stoked.”

========================================================

Writing in the ‘First Person’ will dramatically increase your email marketing open,
read and response rates.

Believe in Yourself
Kurt

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Do You Use Any Of These 4 Email Subject Line Types?

August 9, 2011 By 1 Comment

Hi Everyone

Email Subject Lines are crucial to get your emails opened.

There are specific ‘types’ you can employ which work best.

In this month’s edition of “The Email Express” I take you on a journey of discovery and reveal the FOUR most effective email subject line types and provide examples.

The Email Express is monthly publication delivered to my Email Coaching Clients but this month you have the opportunity to read it too.

Just click on this link to take you to the Four BEST Email Marketing subject line types to use..

Believe In Yourself
Kurt
Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , ,

Email Marketing: Has Kaboodle Changed Or Simply Testing?

June 30, 2011 By 2 Comments

Hi Everyone

For those who follow me will know I am more of a fan of email marketing by copywriting.  That is to get people to act by the words which are written.

Other examples of email marketing is what I describe ‘email brochures’.  That is; highly visible and selected images are included in an email to entice the reader to click a link to further check out a product.

This second type of email is used primarily by retail type stores.

One particular on-line store I follow is Kaboodle.  I receive their newsletter in my inbox.

What I have recently discovered was Kaboodle changed their email template design.

It used to be 24 pictures in the templates.  Refer my previous post.

Today I received their marketing email with only 5 pictures.

Kaboodle_July_1_2011

Not sure when it happened.  It could have been months ago.

Interesting to hear why, and their strategy behind it.

Last time I posted about Kaboodle , Erika Lenkert
VP of Content & Community, Kaboodle  – sent me a lovely email.

Erika if you are still at Kaboodle –

“Why the shift in email design to 5 items?”

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Awesome Response From Day One

June 28, 2011 By Leave a Comment

My 72 Hour End Of Financial Year Is Now In Day Two

Gosh, what can I say.
I have been blown away with the response of my EOFY Sale Offer.

I’m not sure if it is the free bonuses or my ugly mush at the end
of the email but I have been filtering numerous questions about
email marketing.
The main questions are:
“Does it work?”  “I mean; can you prove your methods work?”
Now to answer this I need to inform you everyone’s lists are different

but…

If you use my methods as prescribed they certainly can work for
you as they have worked for many of my clients like:

================================================

Sarah Thompson:

Hi Kurt,

June just officially became my highest grossing month of sales EVER!
Thanks to your email newsletter coaching I have managed to make the
slowest month of the year into my best since I went online a few years ago!
Its so great to get confirmation that this way of connecting with my
customers really brings great results.
What an awesome note to end up the Financial Year on.
Bring on the New Year!
Kind regards,
Sarah Thompson
HoityToity – www.hoitytoity.com.au

===================================================================

or how about Victor Little who made $39,000 in 3 days using email marketing.

You can watch Victor explain here : Watch Victor’s $39,000 Dollar Video here.

====================================================================

But it’s not only Email Marketing I can help with.

=====================================================================

Here’s how I made $2,000 for Steve Edward’s within 76 hours with one simple tip.
http://youtu.be/LWxc2UupLSs

=======================================================================

To recap I am giving $4,221.00 of products and services you will need to help.

1.  SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.

2.  Pete Godfrey’s 12 month Newsletter & 5 Fr.ee Bonus Gifts $2,630.00

3.  Pete Godfrey’s Emotional Ad Writing System $997.00

Total Fully Paid For Gifts and Bonuses FR.EE to You $4221.00.

Email Marketing is still the most affordable, easy to implement marketing a
small/medium business can use.

Just email me to find out how easy it will be to start now.
kurt@johanseninternational.com.au

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , ,
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