“…because it works; that’s why – Part #2″

“…because it works; that’s why – Part #2″

"...because it works; that's why - Part #2" You were not aware there was going to be a Part #2 to yesterday's email did you ? To be truthful - neither did I at first. But then it dawned upon me that I should give you some more help, info and guidance about email marketing. And especially... Long emails or short emails. The best way to answer … [Read more...]

Which Headline Would You Click On?

Most Popular Headlines

My electronic newspaper came through today.  It is called AdelaideNow. It normally takes me a few minutes to scan  and decide if I wish to click on a headline to read the article. Today I chose one and only one. Which one would you choose ? Leave a comment below and mention why. Believe In Yourself … [Read more...]

“How To Make Valentine’s Day A Customer Favourite”

Valentine_and_Cupid

 "How To Make Valentine’s Day A Customer Favourite"with these 10 high-efficiency, laboratory-tested email marketing tips Hi  Valentine's Day is almost upon us and many people dread it. They get nervous, anxious and worry about what do or get their secret or favourite loved one. So to help you and your customers, here are ten high-efficiency, … [Read more...]

I Have Some Explaining To Do…

I Have Some Explaining To Do…

I have some explaining to do... My last article: “Email Subject Lines are not IMPORTANT” drew an enormous amount of response - positive and some negative. As I said in the article, “I will upset a few copywriters here.” Here is what one copywriter guy who got his knickers in a knot said. “Kurt, you can't assume that your experience is … [Read more...]

“Don’t Make This Mistake In Your Business Ralph Made.”

“Don’t Make This Mistake In Your Business Ralph Made.”

Today’s email is a sad mistake I have seen over and over again.  And I do not wish it to happen to you. It is a true story which happened over the weekend. This time it has cost Ralph, 753 customers. The incredible loss of customers started this way.  Here is Ralph’s story. Ralph is my hairdresser. I have been using Ralph to bring my black … [Read more...]

“One Email = $5,520″

“One Email = $5,520″

Just now I am sitting at my desk creating emails for customers and the phone starts ringing. I could see it was from one my best clients in Melbourne.  I call him a client but reality is over the years he has also become a very good friend.  (This happens when you work closely with people.)  So I answered it.  This is what I do for clients.  I … [Read more...]

Obama’s Fundraising Email Campaigns

Obama Email Article

I have often been asked if emails work to raise money for charities and fund raising events.  My quick answer is always YES but I must admit it also comes with a caveat.  And that caveat is as long as the email has been crafted to the audience, has  a direct appeal to their heart strings and has a call-to-action. A few years back I was asked to … [Read more...]

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