Email Marketing is NEVER just one email. Plan a series of them.
Email Marketing: Is NEVER just one email.
January 28, 2012 By Leave a Comment
Email Marketing: The Most Asked Question Is…
January 22, 2012 By Leave a Comment
The most asked question I receive from my clients is:
“What Do I Write In My Emails?”
They get confused and anxious and some do nothing.
So let me add to the Email Planner and Email Step Diagram
I sent you in the last couple of weeks and give you your next tip
to writing money-making, dollar driving emails.
To overcome the difficulty of deciding what to write, simply look
at the 8 different emails report.
http://www.kurtjohansen.com/8emailoffer/
For instance, inside you will see:
Email Type Two: Discuss a Special Event/Holiday.
With this type of email you would discuss ‘Australia Day’ this Thursday or
prepare a series of emails for Valentine’s Day on the 14th February.
The idea is to seque into an event or a holiday and piggy back off the back
of it.
Knowing what to write can be daunting but if you follow my ‘There Are Only
8 Different Types Of Emails’ you WILL be Ok.
http://www.kurtjohansen.com/8emailoffer/
Believe In Yourself
Email Marketing: How To Plan A Series Of Emails
January 4, 2012 By 1 Comment
Hi and Welcome to 2012.
I have purposely refrained from posting about looking back at 2011 and writing
down what worked, what didn’t, and then to start writing what your goals for
2012 will be.
I mean to say all that is good but the reality is only around 2% of people actually
do it.
That leaves a massive 98% of people NOT doing it.
And I can see why. It’s just too hard for most and the reward you expect to gain
is not worth the effort.
One motivation theory is all based on the reward you receive from the effort you
put in. And I intend to agree.
Why would you go to exceptional lengths only to be underwhelmed by the
reward/the prize at the end.
But you do need to do something.
Don’t let the year just tick over like the clock in your bedroom, only making sense
for a fleeting 2 minutes a day when you get up and go back to bed.
The other 1,438 minutes in a day your bedroom clock is irrelevant.
Or in percentage terms, your bedroom clock is only relevant for 0.14% of the
time.
So what should you do?
What magical wand do you need to ensure your email marketing is successful in
2012?
You need to have a tool which makes total sense to you 100% of the time and
steers you in the right direction all of the time.
Well in actual fact you need two tools.
1. Is a simple Yearly Planner. You can get these anywhere. It’s a planner which
allows you to program email marketing campaigns throughout the year.
Here’s an example:
Yearly Planner
You can buy one from a stationery shop, newsagent.
Gosh check out your diary.
It doesn’t matter if you use an on-line diary or an
electronic one. A yearly planner would exist at the
front or the back or somewhere in a drop down box.
How you use it is very simple. Look throughout the
year and program special dates you would like to target. These could be holidays
like, Australia Day, Valentine’s Day, Mother’s Day etc.
It could be events like your birthday, opening of a store or launch of a new product.
Then…
Plan a series of emails backwards from that date. I recommend you always look
at programming at least 4, 5, 6 and even 7 emails in a campaign.
Marketing meets Strategy
This is where you Marketing meets Strategy.
The emails are sent out in a logical, meaningful series
which takes the recipients on a journey.
A journey which ends at your pre-determined date.
To help program these emails it is necessary to have the second tool.
2. You need, what I call a Step Diagram. This is a process whereby each email
campaign is specially crafted to link to the next one.
Email Step Diagram
I have included a picture of
what I mean here, and I find
this to be an essential
tool for all my email marketing
campaigns.
Why?
Because email marketing is
NOT about sending one email
and waiting for a response.
Email Marketing is about planning a series of emails to reach a pre-determined
goal.
Of course there is also another element to email marketing success.
Just as golfers, tennis players, swimmers or any elite professional knows; it’s best
to have a coach to help you achieve your desires results.
So if you need help check out my Coaching Plans in the middle column of my blog.
I’m sure there is one there to help you.
So there you have have: How To Plan A Series Of Emails.
It’s a simple as:
1: Planning your year.
2: Planning what you wish to say in four-seven emails; and
3: Engaging an email coach.
Happing Email Marketing in 2012.
Believe in Yourself
Kurt
Email Marketing: How I Made My Wife Cry
December 13, 2011 By Leave a Comment
Hi
“How I Made My Wife Cry”
But first…
Life’s a funny game at times, isn’t it?
You strive to do your best. You attempt every imaginable trick
to gain knowledge, wisdom and success.
But sometimes it just alludes you.
You think, “Is it me?” “Am I doing something wrong?”
“Why is the world doing this to me?”
You ponder, “I am honest, I work hard, so what’s wrong with me?”
If you have ever been in this position then you are not alone.
Many people want more in life.
The successful one’s understand you cannot do it alone though.
To be successful you need to have people around you that can help
you achieve your dreams. People who can help you move towards
your passion.
If you are struggling to get where you wish to be it may be because
you haven’t reached out to the right person yet.
Look around you they will be there. If not; you may need to look further
afield or broaden your horizon. There will be a willing hand somewhere.
If it’s email marketing help you need a hand with take a look at the different
coaching plans I have:
Coaching Level KJ: The Motherlode
What I have discovered over they years as a business consultant is
it’s all about relationships.
For emailing you need to have three key elements in play:
- The List;
- The Relationship with your list; and
- The Offer you are making.
Life is so much the same. You have to have these three elements in
play too.
Let’s now seque back to the start.
So…
How Did I Make My Wife Cry?
I just used the three key elements I use for email marketing.
1. The List in this instance is my Wife;
2. The Relationship is 25 years of Marriage; and
3. The Offer is 10 day holiday in Paris and a booking
at the Eiffel Tower Restaurant; including “privileged
seating by the window with Trocadéro view” on the
night of our 25th wedding anniversary.
Simple isn’t it.
Make sure you prepare to make your ‘list’ emotional in 2012 too.
Contact me now if you need help.
Just go over to the right and use the contact page.
Believe In Yourself
Kurt
Email Marketing: Do You Change Your Emails For Mobile Users?
November 24, 2011 By Leave a Comment
I’ve discovered the necessity to change emails to satisfy mobile phone users is best left only to a include a worthwhile subject line or meaningful first sentence.
People who read emails via mobile phones are wanting quick, fast, accurate information.
Those people who are now reading emails via tablets generally are less time poor and can spend a little more time as their tablet is often on a table or a desk (as opposed to mobile phone users who have their devise in their hands whilst walking).
So for me email marketing is really moving only from PC to tablet – and what this means is the same rules always applied. 1. The List 2. The Relationship and 3. The Offer. You don’t have to make your email marketing messages look like catalogue/brochures – engage your customers.
I have been following the trends of emails for four years.
Three years ago everyone was saying, “Change your emails to satisfy
mobile phone users.”
Whilst it made initial sense, I always thought the psychology was wrong.
People who read emails on their phones are generally looking for a quick communication fix. Read, Delete, Read, Delete etc.
We wish to engage people so I am suggesting you don’t need to specifically craft emails for the mobile user. Except to have a quick 2-3 second capture and this can be done by using a brilliant subject line or email heading.
Believe In Yourself
Kurt
Email Marketing: 14 Business Tips In This Month’s Email Express
November 16, 2011 By 2 Comments
Here’s Volume 4 of The Email Express.
Inside you will discover:
“10 Tips On How To Increase Your Conversion Rates
And Get Your Downloads Working For You”.
PLUS…
“My Four Steps Of Customer Service Value.”
You can download the Email Express direct by clicking
on the Belvedere image.
No handing over your name or email address required.
Also it is getting close to Christmas and you should be
planning what to offer and sell to your clients.
As a valued reader of my blog I’d love to help you.
I have various coaching levels. It’s only a matter of finding
the right one to suit you.
Contact me at kurt@johanseninternational.com.au or via
my contacts page to the right.
I don’t bite.
Remember be CONSISTENT and PERSISTENT with
your email marketing efforts.
Believe in Yourself
Kurt
Email Marketing: Christmas Tips Report
November 13, 2011 By Leave a Comment
A very special Christmas Tips Report direct for you.
Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.
This year is no different.
It’s my way saying thank you for following me.
You can grab by clicking on the gift package image:
Inside the 14 pages you will dis.cover:
- How to Write To Different Age Groups;
- How to Segment Your Product and Services;
- How To Add Value To A Sale But Not Lose Money;
- How To Get The Buyer To Continue Selling For You;
- How To Overcome The Biggest Fears Of Prospects;
- 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
- 11 Pre-Christmas Headlines You Can Copy In Your Emails;
- 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
- Plus Sensational Tips To Create Christmas Sales Countdown;
- Take time to read it and digest it and IMPLEMENT.
Here’s the download again: http://www.kurtjohansen.com/christmas-tips/
Enjoy !
Believe in Yourself
Kurt
