Sometimes A Policy Is All You Need

It's not everyday you are going to need a policy for work but every now again you are going to thank your lucky stars you have one. You see, if you employ people, or know people who employ people then at some stage either of you may have experienced a time when somebody asked, "What's our policy on this ?" It could be an issue on: Recruitment … [Read more...]

Bob was left gobsmacked. He didn’t know what to say next.

It was with these very words, "Mate, I just can't do it !" that Bob was stuck in a trap. Bob is a good friend of mine.  He works for a company selling tiles. Tiles are a competitive game to say the least. You have plumbers, tilers, flooring guys and home-handy people all wanting specific varieties. The number of retailers across Australia is … [Read more...]

How To Get A Sale Quicker

It came as no surprise when a record number people grabbed hold of their very own Objection Response Manual yesterday. Grab it here if you have not yet. It is jammed full of 141 ways to overcome customers' sales objections. Objections like: It costs too much; How much discount do I get?; I need to get more quotes; I don’t have that much to … [Read more...]

The one simple truth about selling… Learn this and you will join the Elite !

A common question I always ask people when they are 'out on their own' is... "Where do you find your prospects?" Most talk about how tough a slog it is out there. Finding new prospects is getting tougher everyday. I then ask, "Once you find them how is your closing rate?" You know, "How many prospects become customers?" Now this is where it … [Read more...]

I Then Asked These Three Critical Sales Questions…

David looked at me bewildered. Nothing unusual I thought. It had happened many times before by others. He then said... "Can you go out on sales calls and teach them?" "Mind you." he then sheepishly uttered. "I know they don't want that." I looked at him in an almost apologetic glaze yet my expression soon changed to disbelief. I replied... … [Read more...]

Does It Really Matter What Subject Line You Use?

I sent over a few emails I wrote for a client yesterday. They understand the importance of keeping in contact with their troops and to send out regular emails. They also received several email subject lines to entice their readers to open. They sent back an email with a question which I first thought... Well let's say it... Gobsmacked me. Now … [Read more...]

How To Get Your “Stuff” Read

It is not unusual for people not to read your article, post or email. With today's open rates around 10% - 20% it is getting harder and harder. However, there are few techniques which will drive your customers into a a frenzy to read your every word. Get your headlines and subject lines correct then you will gain more readers. Here's a few more … [Read more...]

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