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Email Marketing: They Are The Same Word

November 29, 2011 By Leave a Comment

“Sales, Influence, Negotiation, Persuasion”, are all the same word.

It doesn’t matter what our belief system is; we are all into one of these.

The trick is to give so much value the person feels wonderful during and after the
experience. If you have a good product and it is fairly priced and you are ethical
then…you are on your way.

But… When you use Email Marketing you also need to overcome a major hurdle in
that people cannot see you.

The communication process is made up of:

  • Words 7%
  • Voice 38%                       (including pitch, volume, tone etc.)
  • Body Language 55%   (Hand gestures, facial expressions etc.)

Total 100%

So… when you use Email Marketing people cannot see your face or body language nor
hear your voice – and this is a major obstacle to overcome.

Here are three things you can do to overcome this?

  1. treat them with respect and use their name in your messages;
  2. Grab their interest. Write to them as if you are talking directly to them’
  3.  Captivate their attention.

Get into the emotion of the product and service you are asking them to take on.

and above all…

be HONEST in your dealings.

Give them value, give them great offers and DELIVER.

Deliver, on time and on budget.

So don’t be shy to use these words in your vocabulary “Sales, Influence, Negotiation, Persuasion” – if you are credible they will believe.

Believe In Yourself

Kurt


		

		
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Email Marketing: The Question They Asked Was…

		
		
November 18, 2011  By  Leave a Comment 
		

			
I’d like to tell you a quick story if you allow me.


You see, I just received  a phone call from one of the

training organisations who use me to lecture/facilitate/

mentor/coa.ch/ train (call it what you like) for a host of

different subjects ranging from sales to management

type subjects for a variety of their clients.


The question they asked was…


“Do you have ‘Time Management’ as one of the subjects

you train.”


I enquired as to ‘what context and why’ and they replied it

was because they had a client who was interested in

running a time management course for their staff.


Now Time Management is an intriguing subject because you

really cannot ‘manage time’.


There are:


    

  • 168 hours in a week;
    • 

  • 86,400 seconds in a day;
    • 

  • and no more, that’s it !
    • 



Why can I be so sure?


Because I have counted them over and over again and get the

same result.


You see, you cannot manage time but you can…

Manage yourself against time.Now, I have been in the field of management

training

and business coaching for  20 odd years and most times it is not about time

management at all. It is about helping people review their behaviours to look

differently

at the way they act.On many occasions it is not even about the people it’s about

how they are being led and managed.Because if the leader is not ‘leading’ it doesn’t matter what tips or

techniques you are using you will not gain better use of time

for your staff if they are allow.ed to do whatever they like.


In essence it all comes down to BEHAVIOUR.


So how’s your behaviour?  Are you doing what you should do?

Are you self determined to achieve what you set out to achieve?


Most people say they are but really their behaviour doesn’t show it.


In business there are 4 Steps that you need to take to make sure

your customers are happy.


If you would like better results in your business then take a look

at what you are doing consistently and persistently to your customers.


You see and to be blunt…


It’s a cop out to say you don’t have time.


It’s about priorities and behaviours.




Here’s a diagram of what I call my:

“The Four Steps Of Customer Service Value”






Follow these Four Steps To Greater Prosperity and Wealth.


To find out more of what it means simply click on the Belvedere image below.


I fully explain it in the Email Express which is free and your to take.


And as a bonus you will also receive 10 tips to help conversions.


Simply click on my ol’ mate Belvedere to discover how you, your friends,

relatives and loved ones can have a system to ensure you are doing what

needs to be done to attract and keep customers.






Remember;  Be CONSISTENT and PERSISTENT with your Behaviours.


Especially with your email marketing messages.


Believe in Yourself

Kurt 

		

		
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Email Marketing: Is More Than Sending Emails.

		
		
November 16, 2011  By  Leave a Comment 
		

			
Email Marketers must  be commercially smart and have a business brain.


Email Marketers must know and understand financial statements of a business and how their efforts affect them.


Email Marketers must cordinate activities with all the other business departments and not work in isolation.


Email Marketers must be able to show Outcomes or Return On Investments.


Email Marketers must be Consistent and Persistent.


but above all…


Email Marketers need to:


    

  • CARE, HELP and Build TRUST with their Lists.
    • 



It’s only after all these will they start to see success.


Believe in Yourself

Kurt 

		

		
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Email Marketing: 14 Business Tips In This Month’s Email Express

		
		
November 16, 2011  By  2 Comments 
		

			
Here’s Volume 4 of The Email Express.


Inside you will discover:

“10 Tips On How To Increase Your Conversion Rates

And Get Your Downloads Working For You”. 


PLUS…


“My Four Steps Of Customer Service Value.”


You can download the Email Express direct by clicking

on the Belvedere image.


No handing over your name or email address required.




Also it is getting close to Christmas and you should be

planning what to offer and sell to your clients.


As a valued reader of my blog I’d love to help you. 


I have various coaching levels. It’s only a matter of finding

the right one to suit you.


Contact me at kurt@johanseninternational.com.au or via

my contacts page to the right.


I don’t bite.


Remember be CONSISTENT and PERSISTENT with

your email marketing efforts.


Believe in Yourself

Kurt

		

		
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Email Marketing: Christmas Tips Report

		
		
November 13, 2011  By  Leave a Comment 
		

			
A very special Christmas Tips Report direct for you.


Each year I like to put out a “Christmas Email Marketing Report” to help businesses with their email marketing campaigns.


This year is no different.


It’s my way saying thank you for following me.


You can grab by clicking on the gift package image:




Inside the 14 pages you will dis.cover:


    

  • How to Write To Different Age Groups;
    • 

  • How to Segment Your Product and Services;
    • 

  • How To Add Value To A Sale But Not Lose Money;
    • 

  • How To Get The Buyer To Continue Selling For You;
    • 

  • How To Overcome The Biggest Fears Of Prospects;
    • 

  • 11 Christmas ‘Delivery’ Headlines You Can Steal From Me;
    • 

  • 11 Pre-Christmas Headlines You Can Copy In Your Emails;
    • 

  • 12 Other Headlines To Use If You Don’t Wish To Mention Christmas;
    • 

  • Plus Sensational Tips To Create Christmas Sales Countdown;
    • 

  • Take time to read it and digest it and IMPLEMENT.
    • 



Here’s the download again: http://www.kurtjohansen.com/christmas-tips/


Enjoy !

Believe in Yourself


Kurt

		

		
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Email Marketing:  It’s Here So Get On Board

		
		
November 10, 2011  By  Leave a Comment 
		

			
I was walking through my local WestField Mall yesterday and

I thought, “It’s here isn’t it.”  ”These merchants are switched on.”


Now it wasn’t everywhere mind you but it was obviously around.


There were posters hanging from the ceilings and posters glued

to shopfronts.


And all of the smart businesses were talking the same theme.


                                              Christmas.


Take a look at what Westfield have placed on their website.


I know, I know you are thinking, “Surely it’s not Christmas time already?”


But the fact is people are now going to start thinking about what to

get their loved ones.  And if you are smart you will start to create

offers they will jump through hoops to get to.


Don’t be put off by the talk of the economy and do no marketing.


Whether they do or not, Christmas is a time people spend so

make sure you are out there in front of your customers.


Believe In Yourself

Kurt 


 

		

		
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Email Marketing: Do I Really Need You?

		
		
October 24, 2011  By  Leave a Comment 
		

			
Hi


I received this response yesterday after sending emails about my

world famous “5 x 5 x 5.5 Christmas Promotion”.


“Do I Really Need You Kurt ?”


At first I was shattered.  Not need me?  What the heck???


Then I chuckled and said to myself, “Get over yourself Johansen !”

“Of course they don’t need you.”  ”They can do this themself.”


Because Email Marketing can be taught. It can be learned and it

does bring in the cash riches you deserve.


So you don’t need me to do this and to prove my point here’s a

list things you can do yourself to make sure email marketing works

for you.


Enjoy and implement.



Everyday something is being bought or sold because people NEED to

solve problems, or to be rescued.


Email Marketing can help you HELP others.


There are three Key Factors in emailing marketing.


    

  1. The List;
    2. 

  2. The Relationship with your list; and
    3. 

  3. The Offer you make to them.
    4. 



So, to help your customers decide to act with you, and build the

relationship you have with them, I am providing you with these

email marketing tips.


Use these 7 Tips: – They Will Work.




    

  • Make sure you are using an address your customer recognises.
    
Be consistent.  The address is your FACE. It is the first part of
    
your email campaign people see.
    • 



    

  • Ensure you are using a service provider which has the capacity to
    
send out your messages. Don’t use Hotmail, Yahoo, Live, Gmail
    
addresses if you wish to be taken seriously about being in business.
    
Buy your own domain name and set up personal email addresses.
    • 



    

  • Don’t use a bogus email address for people to reply to. Provide
    
your customers with a real email address.  You should have
    
nothing to hide and encourage their interaction with you.
    • 



    

  • Respond to any requests you may receive straight away. Especially
    
‘unsubscribes’. Some people will not hit the automatic unsubscribe
    
button you have provided and will email you with the request.  Act
    
promptly, efficiently and courteously.
    • 



    

  • Send out messages which will help them solve their problems or
    
rescue them. It’s not always about sales in the emails – it’s about
    
building TRUST in the relationship. If you get this right than the
    
right offer will get to them.
    • 



    

  • Become their HERO. They will love you for it.  Stay in contact and
    
know how to have a conversation with them.
    • 



and…


    

  • Do this consistently and persistently.  Weekly or at least fortnightly -
    
once a month is too long between contacting you friends, so don’t
    
do it with your customers.
    • 



So there you go Kurt, you don’t need me.


But if you WANT me to help, you know where I am.


Believe in Yourself

Kurt 






		

		
Filed Under: Email Marketing  Tagged With: , , , , , , , , , , ,  

	

		


				
Email Marketing: “Not Everyone Opened My Email, Why?”

		
		
October 5, 2011  By  Leave a Comment 
		

			
Hi,


I received a question from a person using email marketing the other day

which has been intriguing me ever since.


They asked, “Not Everyone Opened My Email, Why?”  ”Can you help?”


The short answer was, “Sure, I can let you know why.”  ”But to get to the real

issue we will need to drill deeper.”


We conversed and I had them on their way in quick time.


But then I thought why not share my research which I have found useful, with you.

Then you can  gauge your email marketing effectiveness.


I have learnt a lot over the 4 years I have been email marketing and I’d like to

save you some time to get there quicker and help you get terrific results.


So here you go.  


Seven more tips to get your emails propelling through cyberspace like a

dolphin chasing a school of herring.


My Seven Tips Are:


1. Unless you are sending to one person you will probably never  experience

100% open rates. (And even sending to one may not get 100%…) So don’t get

hooked too much with open rates.  But if you want a number then…

No I am not going to do it – it doesn’t really matter.


2.  Pay more attention your recipients are actioning the way you wish them to.


3. Email Marketing is very much like many advertising streams.  That is, it is

always about the right message to the right person at the right time.

Timing is critical in marketing and advertising.


i.e. What I mean about timing is:


If you just walked out of restaurant having gorged on a 10 course meal,

no matter how great a new meal deal presented to you was, if it had to be taken

within the next 30 minutes, you would not be in a position to oblige.

(Mind you my Golden Retriever pooch would give it a massive go.)


4. Have a series of emails to back up your first email.  I use a ‘Step Diagram’

which enables me to program a series of emails rather than one email blast.


5. Have a strategy to send people another email who have clicked on a

link or visited a website link you inserted.


6. Have a strategy to send people an email who haven’t opened the first one.


Be careful, DO NOT send the same email again.  NO NO !!  The reason being

is many people read emails in the ‘preview frames’ of their email program.

You do not wish to bore them with the same email.  The tactic to send an

email to ’non-opens’ is  sound.  Just change the message around that’s all.


7. The strategies and tactics I mentioned in tips 4,5 & 6 are really all about

segmentation.  Segmentation is crucial and critical aspect of email marketing

which cannot be ignored.  Don’t send all messages to all people.  It just doesn’t

work.


There you go another 7 Tips all from a question I received about,

“Not Everyone Opened My Email, Why?”


Believe In Yourself

Kurt 


 


 

		

		
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Email Marketing: 10 Top Tips For Email Success Are…

		
		
October 2, 2011  By  Leave a Comment 
		

			
Hi


As you are enjoying your  long-weekend break in Australia, I thought I would

give you an article on email marketing you can contemplate over wherever

you are relaxing.


You could say it’s your long-weekend homework but gosh

I wouldn’t do that to you, would I ?


Let’s say it’s a long-weekend learning experience for you.


So here you go, read and digest these ten tips for maximum

email marketing wealth.


My Top Ten Tips Are:


1. Write a Subject Line which will make your intended audience click.

I have spoken about email subject lines in the past.  It’s so crucial to

learn how to write them and how to use them. If you need more help

with subject lines click here: SUBJECT LINES.


2. Write your important items at the top of your email so those people

who read their emails in the ‘preview frame’ get to read your best part of

the message quickly.


Also many people read emails via their phones.

Make it easy for them too.


3. Check out your formatting.  Leave white space. Keep line length to

around 60 characters.  People would rather scroll down than across.


4. Write your emails as if you are talking to one person.  Make it a

real conversation.


5. Focus on content they would like to receive.  It’s about helping them.


6. See if you can offer something but remember it’s not always about

sales.  You need to be able to add value to people’s lives.


7. Keep your image sizing down to a minimum.  Try to get you images

around 72 dpi and keep them small in size.  This way they will not clog

up your recipients inbox.


8. Make sure you know and understand what you can do and cannot do

by law.  In Australia we use the Spam Act 2003 in the USA they use the

Can Spam Act.


9. Use a ‘PS’ at the end of the email.  Two ‘PS’s’ work even better.


10. Try placing your picture at the end of the email.

Remember: ”People Buy From Friends”


There you have it.


My top 10 email marketing tips for you to ponder over this long weekend.


Believe In Yourself


Kurt

		

		
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Email Marketing: “Remove This Word From Your Emails.”

		
		
September 20, 2011  By  Leave a Comment 
		

			
G’Day


“Remove This Word From Your Emails.”


I read an article today by Mel Henson which I’d like to share with you.


It’s a powerful message about removing just one word to gain greater results with your sales copy.


If you are someone who likes to jump straight in;

 the article is here:  REMOVE ONE WORD ARTICLE.


But if you wish to read on I’ll explain.


The article suggests to remove the word ‘will’ in your copy.


For instance:


    

  • Kids will love the fruity taste;
    • 

  • These shoes will have your dancing feet tapping;
    • 

  • Your room will have a true daylight feel with this new light bulb.
    • 





Simply by removing the word ‘will’ makes all of the sentences become

more powerful.


eg:


    

  • Kids love the fruity taste;
    • 

  • These shoes get your dancing feet tapping;
    • 

  • Your room has a true daylight feel with this new light bulb.
    • 



Removing ‘Will’ puts customers into the Present Moment.


This is why this works.


By writing the sentence without the word ‘will’ it helps the customer

 imagine themselves actually using the product in the here and now.


Mel writes, “The subconscious brain cannot distinguish between reality and strong

 visual images. If you write in a way that helps the customer imagine they

 are experiencing the product it makes them more likely to buy.”


Mel does go on to reveal other ways to eliminate ‘will’ and I know I will be doing my darndest to cease using it.


After that last sentence I mean !


Read her full article here.


Believe In Yourself

Kurt 






		

		
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