Email Marketing Tips - "How To Master Email Marketing"
Valentine’s Day is just around the corner. It just happens
to be a very big day in the buying/selling calendar and
also a great day to seque your marketing into it.
Make sure you plan a series of emails to take advantage.
Believe in Yourself
Kurt
Hi Everyone
Can I give you $4,221.00 worth of products ?
Let me explain…
My 12 month email marketing coaching program is now open but for 72 hours only.
It’s my End Of Year Financial Sale.
It’s going to include paid up products and services which
are normally purchased by my clients.
But I am going to include these for you FREE of Charge if
you come on board and allow me to coach you for 12 months on
how to use email marketing to make money in your business.
To open with you will get…
A 12 month subscription to the email sending program I use, SmartEmail.
SmartEmail is THE software I recommend to all my clients and associates
because of its:
*ease of use;
*accessibility, no matter where you are;
*storage of unlimited contacts names, addresses and information;
*ability to create customised templates, forms and messages;
*autoresponder capabilities enabling you to send emails
*even whilst you sleep;
*ability to create customer surveys; and
*real-time statistics;
PLUS…
it’s one of the most affordable and cost effective programs on the market.
Smart Email is the complete comprehensive email marketing software
for you.
SmartEmail is the email sending program I use and recommend and is
priced at $49.50 pm x 12 months = $594.00 per year.
I will pay for a 12 month subscription for you. Total Savings $594.00
Also…
All new clients will receive a 12 month subscription to Pete Godfrey’s
Emotional Ad Writing and Marketing Newsletter.
Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter will get
you on your way to produce cash producing magical marketing pieces
which will drive dollars into your bank account.
It is a hard-copy newsletter posted to your door every month. It contains
all the copywriting tips and techniques Australia’s leading copywriters use.
Pete’s Newsletter sells for $347.00 for a 12 month subscription.
I will pay this for you.
I spoke to Pete this morning and he has agreed to include as a favour to my
new clients to also receive the following bonuses:
• FREE BONUS GIFT #1: 52 Monday Morning Wake Up Calls. This is a one or
two-page motivating sheet, to encourage you, to highlight winning behaviours
and thoughts, so you stay on track from week to week. You get a FULL year’s
collec.tion… the FULL 52 of them in one giant manual. (Valued at $1,000.00)
• FREE BONUS GIFT #2: NEW! Show me the money! A new report that gives you the key to the money vault. (Valued at $197.00)
• FREE BONUS GIFT #3: NEW! Insider’s Guide to What it Really Takes to Fill a Seminar!
PLUS SPEC.IAL BONUS REPORT: Insider’s Guide to Making it Stick (Valued at $299.00)
• FREE BONUS GIFT #4: 3 Powerful CDs with Hot Sheets! (Valued at $287.00) Includes…
- CD & HOT SHEET #1: The #1 Secret For Maximum Response!
- CD & HOT SHEET #2: Price Reinvention: How to Stretch the Price Barrier
- CD & HOT SHEET #3: Success Without Guilt
• FREE BONUS GIFT #5: 20 Minute Fast Track Call with Pete Godfrey. Spend 20
minutes with me and let me tack.le any copywriting, marketing or mindset problems you
are facing. (Valued at $500.00)
TOTAL VALUE OF GIFTS = $2,283.00
PLUS…
I have twisted Pete’s arm so you will also receive his Emotional Ad Writing System
absolutely FREE… valued at $997 as well.
Total free bonuses and gifts are:
SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.
Pete Godfrey’s 12 month Newsletter & 5 Free Bonus Gifts $2,630.00
Pete Godfrey’s Emotional Ad Writing System $997.00
Total Fully Paid For Gifts and Bonuses FREE to You $4221.00
All of this is FR.EE when you allow me to hold you by the hand and guide and
lead you into email marketing to help your business attract money and cash.
I have never offered this before and not likely to do it again.
It’s just that I have been helping many of my clients lately with End
Of Financial Year Sales campaigns. I thought I better do one myself !
Now, don’t be fooled by other offers and negative thoughts here.
I am no novice at this and to business consulting.
I have:
My clients over the years have included:
| Hilton International Hotels |
| BRL Hardy |
| Futuris |
| Australian Institute of Management |
| SA Police |
| ETSA Utilities |
| Business SA |
And now I work with a bunch of extremely likeable and eager
group of business owners seeking to gain a better lifestyle
for their families and their employees.
Are you one of these too?
If so then my 12 month hands on email marketing coaching
program is for you.
But…
I must warn you.
I will only work with people who are driven to succeed, are not whingers,
and are looking to improve the cashflow in their business.
If this is you… AND I know it is…
The you can pre-register your interest today by emailing me at
kurt@johanseninternational.com.au
You will need to undertake a pre-screening inter-view with me
before you are accepted into my coaching program.
I know this will not be for everyone and maybe you are not ready
just yet.
But if you know you need to drive more dollars into your
business in the next 12 months, the time to start is now.
Plus…
When you pay your investment before the 30th June you will
receive the ability to claim it back on your tax in only a few days time.
So, %%First Name%% allow me to c.oach , help, assist and show you
how email marketing can drive dollars into your business.
And allow me to give you $4,221.00 worth of products.
Email Marketing is an Art not an Act.
Let me show you how to do it successfully.
If you are ready to take the plunge and learn how to bring in
the extra dollars you deserve then email me NOW.
kurt@johanseninternational.com.au
Believe in Yourself
Kurt
Hi Everyone
“I’ve Got Nothing To Say”
I had my normal weekly telephone call with a client
last week and I asked, “Ok, what are you going to
plan to tell your customers about your business
next month?”
He replied, “I’ve got nothing to say to them.”
I asked quizzically, sounding like Sergeant Schultz from the
Series “Hogan’s Heroes”.
“Nothing?” “Nothing?”
“That’s right.” “Nothing.” He said.
“Surely there’s something magical happening inside your
business to help your customers solve their problems?”
“Maybe.” He replied
“But it gets too hard to come up with new ideas all the time.”
“What do you think I should email them about?”
I sat in front of my computer and paused for a moment.
As I covered the microphone on the tip of the swinging arm
attached to my headset, so as not to allow him to hear me sigh,
I pondered.
“Haven’t we been through this before?”
Then it came to me.
This is not his fault.
He is so immersed inside his business he has forgotten the
fundamental rules I taught him when he came on as a client.
His life every day is making sure the staff are in place, the shelves
are packed and the orders are streaming out the door.
He was being operational inside his business.
But…
To be more successful in business you need also to be strategic.
He needed to take time out to strategise and plan his marketing.
Because…
Once you do – you should never have to say,
“I’ve Got Nothing To Say”
So, this week’s email message is to make sure you strategise your
marketing.
Have clear goals and plans well ahead of the day you wish to send something.
And…
Make sure you can answer these four questions without thinking.
Once you have jotted these down you can start strategising your marketing efforts.
Oh, and by the way.
I keep saying email marketing is an ART not an Act.
So, if you wish to get serious and drive more profit and cash into your business you do really need to get my free book, “7 Killer Tips To Get Your Emails Read.”
Just go to over to the right of this post and enter your First Name and Preferred Email Address and I’ll immediately send it to you and a series of emails to get you started.
After all once you know what to say – it’s best you learn HOW to say it.
Believe in Yourself
Kurt
Hi Everyone
Continuing my series of email marketing tips.
Here are my Killer Tips numbered 4 and 5.
Cheers and Great Selling
Kurt
Hi Everyone
Should we be worried about whether a person reads their emails via a Mobile (Smart) Phone or not?
You see, with the amount of mobile phones being sold (the numbers apparently outstrip sales of PC’s and Mac’s combined) many people check their emails by their phone.
Let’s take a quick look at this.
The mobile phone is small, compact and has a reduced screen size compared to a computer. The problem therefore lies in the viewing space available to the recipient.
If your message contains large pictures then their mobile phone may not be able to view them or at the very least you may be forcing a person to scroll around their screen.
In the past most mobile phones were unable to read HTML emails therefore the pictures you probably sent were useless anyway by the mobile phone email reader; but this has changed in recent times with the new breed of Smart Phone on the market able to view HTML.
Nonetheless, visibility of your message is still a problem.
So, what should we do?
Should we even care?
Well, this answer is always going to be – IT DEPENDS.
Yes, I know this sounds like a “cop out”, but actually it does depend.
Email Marketing will never be anything but…
1. Your List
2. The Relationship you have with your List; and
3. The Offer you are making.
However…
Here are seven tips you could consider if you do have people who read their emails by their mobile phone.
1. If you have a logo/header/brand then display it at the top of your message so you will be identified very early.
2. Get to the point of your message early. There is limited space available to the email marketer for their message to be viewed.
3. Don’t overlook a person may initially read your email via their mobile phone but statistics prove they also re-read important messages back at their PC.
4. Keep the size of the email below 20 kb. Mobile phone browsers have improved over recent times but they still lack the power to read large files.
5. Avoid sending any ‘Flash’ images etc. Again mobile phone browsers are not powerful enough to read them.
6. Curiosity not only killed the cat but it also works so well in email marketing. Don’t overlook sending a person to a website to view the full extent of your offer. Most Smart Phones will allow the user to view a website easily.
7. If you know your customers predominantly read their emails via a mobile phone; you could dispense with including an email header.
(I know an email header is one of my “7 Killer Tips To Get Your Emails Read” and I still believe in it. But we have limited space with mobile phone readers and it may best be served with additional copy.
8. BONUS TIP
Place your Call To Action near the top of the message – you don’t want to lose your prospect by forcing them to scroll down and around and annoy them. If you have the Relationship they may not need to read all your email marketing message.
There you go. Something to consider.
For me I am not about to make an radical changes to my email marketing just yet.
The majority of my customers are small to medium businesses and they view their emails at their PC.
What do your customers do ?
Cheers and Great Selling
Kurt
Hi Everyone
In an article by DJ Waldow in the Email Insider they posed the theory that sending an Email is NOT the same as Email Marketing.
And I wholeheartedly agree.
You see people are used to sending emails.
They do it every day at work as an internal communication or they send an email to their friends to find out ‘what’s happening. Actually, people who have a computer at their desk send out regular emails both work and pleasure because it has become the norm these days.
Sure you have Twitter and Facebook and YouTube and there are other very special Social Media sites but it is the humble email which gets used the most.
But the very essence of this communication means the intended recipient may have very little knowledge the email is coming and therefore totally taken aback by the email content. i.e. They were not expecting the email – it just arrived in their in-box.
And the very nature of this type of communication is such it is generally one-on-one or with a few people as “cc’s”.
This is what we call Emailing. It isn’t Email Marketing no matter what the content or intent of the email was.
Because…
Email Marketing is quite different.
Email Marketing is sending out a message to one or many people, written in the first person and is often an expected and welcomed interlude in the intended recipient’s day.
The message contains a subject the person expects to receive information on as it is often sent from an ‘opted-in site’ or what is known as a ‘permission based’ email.
Permission based emails are very clear to the recipient on the subject matter, what is likely to be included and often contains a message which will help them solve a problem or add value to their life.
Permission based emails are welcomed by the recipients because they have requested information to be sent to them or have shown they are willing to accept messages from someone based on the content matter.
So, there is the main difference between Email and Email Marketing.
But it really isn’t that simple.
If you wish to undertake Email Marketing it is necessary to abide to a proven formula.
It’s best to ensure you are protecting yourself against the Can Spam Act (USA) and the Spam Act 2003 (Australia).
And to make sure you are download material and follow someone who knows what they are doing.
It will save you heaps in time and energy and frustration and possible unsavoury legalities when you do.
Cheers and Great Selling
Kurt
Hi Everyone
Yes, Email is just a tool.
Email and the use of it should not be placed on such high grounds for it to be regarded as the be-all-and-end-all.
Used correctly it is the most cost effective means to get your message out there.
It can convey emotion by the words you use, it can reveal by the videos you include, it can even make sales by the offers you make.
It really is a wonderful marketing medium and channel.
but…
the bottom line in sales is:
“People buy from friendsâ€
Make your customers, your clients, and they will keep coming back.
Cheers and Great Selling
Kurt
Email Master Coach
Hi Everyone
Becoming a Workplace Trainer is an exhilarating and rewarding career.
You are highly respected and acknowledged in your industry by management, peers and workers.
If you have considered obtaining your trainer’s qualifications but haven’t got around to doing something about it then here is a great opportunity for you to get cracking.
Next Wednesday 16th July we are starting a new Workplace Trainer’s program.
It will be be half-day (9.15 am – 12.15 pm) one day a week and will take around a couple of months to complete.
It is jammed packed full of learning how to be a workplace assessor, trainer and presenter.
Contact me now for more info the program but don’t delay, this program is definitely running and will qualify you as a workplace trainer which is recognised all around Australia.
Cheers and Happy Training
Kurt
Kurt Johansen
admin@johanseninternational.com.au
www.kurtjohansen.com
Visualize there is a group of people sitting at desks, eagerly taking notes, listening to every word being imparted from the train’er.
The people are digesting and soaking up the information because it is being delivered in a systematic, organised manner by a professional presenter.
And…
That professional presenter is YOU.
And it could be…it’s very simple because…
we are about to commence another of our Certificate IV in Training and Assessment Programs (TAA).
This program is the one you need to do to become recognised as a Qualified Train*er.
It is being held in Adelaide and commences next week Wednesday 9th July 2008. It will run over two days for about 6 weeks and is a MUST for anyone who is looking to get into the training field or be a workplace train*er.
At the end of the program YOU will be a qualified train*er and be able to deliver workplace training throughout Australia. Not only will you be qualified; the skills you gain from our Training and Assessment program will make you a sought after person in many industries.
Just watch your pay packet soar as you get the much needed and wanted pay increase your new skills demand.
This program IS STARTING Wednesday 9th July so make sure you contact me now to get enrolled.
Send me an email at admin@johanseninternational.com.au to let me know if you are interested and I will send you the timetable.
Or…
Call me on 0412 94 77 33 to talk about it some more.
The second program we are conducting is the:
Certificate IV in Business (Frontline Management)
This program commences on Monday 28th July and will run for one day a month over 12 months. Some participants enrolled are from those who missed out on the June intake.
Don’t delay on this program.
If you have ever had any leadership aspirations THIS IS the program to undertake.
PLUS…
Some people will be eligible for the $4,000 government grant to help offset fees.
Cheers and Great Selling
Kurt
Direct: 0412 94 77 33
kurt@johanseninternational.com.au
