February 6, 2012

Email Marketing: How To Write Emails That Sell

Hi Everyone

I do prescribe to writing marketing emails a set way.

That is, I have discovered over the years staying true to a set formula is crucial to
gaining maximum open rates and responses.

One way which you should adopt is to write the email in the first person and as if
you were writing to a friend.

If you are looking at writing emails about your products and services write like you
just bought the product or service and wish to tell your friend about it.

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“Hi Pam, I’ve just bought this new…and it’s pretty good.  It has a … and a… which
means I can now this…

Can you believe it?”

“I know.  I have been talking about this for a while now.  Well I have finally done something about it.

and…

I’m stoked.”

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Writing in the ‘First Person’ will dramatically increase your email marketing open,
read and response rates.

Believe in Yourself
Kurt

 

“Email Is Just A Tool”

Hi Everyone

Yes, Email is just a tool.

Email and the use of it should not be placed on such high grounds for it to be regarded as the be-all-and-end-all.

Used correctly it is the most cost effective means to get your message out there.

It can convey emotion by the words you use, it can reveal by the videos you include, it can even make sales by the offers you make.

It really is a wonderful marketing medium and channel.

but…

the bottom line in sales is:

“People buy from friends”
Make your customers, your clients, and they will keep coming back.

Cheers and Great Selling
Kurt
Email Master Coach

“Do You Wish To Become A Trainer?”

Hi Everyone

Becoming a Workplace Trainer is an exhilarating and rewarding career.

You are highly respected and acknowledged in your industry by management, peers and workers.

If you have considered obtaining your trainer’s qualifications but haven’t got around to doing something about it then here is a great opportunity for you to get cracking.

Next Wednesday 16th July we are starting a new Workplace Trainer’s program.

It will be be half-day (9.15 am – 12.15 pm) one day a week and will take around a couple of months to complete.

It is jammed packed full of learning how to be a workplace assessor, trainer and presenter.

Contact me now for more info the program but don’t delay, this program is definitely running and will qualify you as a workplace trainer which is recognised all around Australia.

Cheers and Happy Training


Kurt
Kurt Johansen
admin@johanseninternational.com.au
www.kurtjohansen.com

“New Training Programs About To Start”

Visualize there is a group of people sitting at desks, eagerly taking notes, listening to every word being imparted from the train’er.

The people are digesting and soaking up the information because it is being delivered in a systematic, organised manner by a professional presenter.

And…

That professional presenter is YOU.

And it could be…it’s very simple because…

we are about to commence another of our Certificate IV in Training and Assessment Programs (TAA).

This program is the one you need to do to become recognised as a Qualified Train*er.

It is being held in Adelaide and commences next week Wednesday 9th July 2008. It will run over two days for about 6 weeks and is a MUST for anyone who is looking to get into the training field or be a workplace train*er.

At the end of the program YOU will be a qualified train*er and be able to deliver workplace training throughout Australia. Not only will you be qualified; the skills you gain from our Training and Assessment program will make you a sought after person in many industries.

Just watch your pay packet soar as you get the much needed and wanted pay increase your new skills demand.

This program IS STARTING Wednesday 9th July so make sure you contact me now to get enrolled.

Send me an email at admin@johanseninternational.com.au to let me know if you are interested and I will send you the timetable.

Or…

Call me on 0412 94 77 33 to talk about it some more.

The second program we are conducting is the:

Certificate IV in Business (Frontline Management)


This program commences on Monday 28th July and will run for one day a month over 12 months. Some participants enrolled are from those who missed out on the June intake.

Don’t delay on this program.

If you have ever had any leadership aspirations THIS IS the program to undertake.

PLUS…

Some people will be eligible for the $4,000 government grant to help offset fees.

Cheers and Great Selling
Kurt
Direct: 0412 94 77 33

kurt@johanseninternational.com.au

Leadership

The trouble with many businesses isn’t the products or services it is generally the way business owners, managers, supervisors lead their people and manage the tasks.

Research by Kouzes and Posner over the past two decades have discovered four key elements as to what people want from their leaders.

If  business owners, managers, supervisors can achieve these then they are truly on their way to becoming extraordinary  leaders.

In my next post I will reveal the four key elements.

Until then…

Cheers and Great Selling

Kurt

Managing Director

Johansen International

Direct: 0412 94 77 33