February 6, 2012

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Email Marketing: The Most Asked Question Is…

January 22, 2012 By Leave a Comment

The most asked question I receive from my clients is:
“What Do I Write In My Emails?”

They get confused and anxious and some do nothing.

So let me add to the Email Planner and Email Step Diagram
I sent you in the last couple of weeks and give you your next tip
to writing money-making, dollar driving emails.

To overcome the difficulty of deciding what to write, simply look
at the 8 different emails report.
http://www.kurtjohansen.com/8emailoffer/

For instance, inside you will see:
Email Type Two:  Discuss a Special Event/Holiday. 

With this type of email you would discuss ‘Australia Day’ this Thursday or
prepare a series of emails for Valentine’s Day on the 14th February.

The idea is to seque into an event or a holiday and piggy back off the back
of it.

Knowing what to write can be daunting but if you follow my ‘There Are Only
8 Different Types Of Emails’ you WILL be Ok.

http://www.kurtjohansen.com/8emailoffer/


Believe In Yourself

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , ,

Email Marketing: The Question They Asked Was…

November 18, 2011 By Leave a Comment

I’d like to tell you a quick story if you allow me.

You see, I just received  a phone call from one of the
training organisations who use me to lecture/facilitate/
mentor/coa.ch/ train (call it what you like) for a host of
different subjects ranging from sales to management
type subjects for a variety of their clients.

The question they asked was…

“Do you have ‘Time Management’ as one of the subjects
you train.”

I enquired as to ‘what context and why’ and they replied it
was because they had a client who was interested in
running a time management course for their staff.

Now Time Management is an intriguing subject because you
really cannot ‘manage time’.

There are:

  • 168 hours in a week;
  • 86,400 seconds in a day;
  • and no more, that’s it !
Why can I be so sure?
Because I have counted them over and over again and get the
same result.
You see, you cannot manage time but you can…
Manage yourself against time.Now, I have been in the field of management
training
and business coaching for  20 odd years and most times it is not about time
management at all. It is about helping people review their behaviours to look
differently
at the way they act.On many occasions it is not even about the people it’s about
how they are being led and managed.Because if the leader is not ‘leading’ it doesn’t matter what tips or
techniques you are using you will not gain better use of time
for your staff if they are allow.ed to do whatever they like.

In essence it all comes down to BEHAVIOUR.

So how’s your behaviour?  Are you doing what you should do?
Are you self determined to achieve what you set out to achieve?

Most people say they are but really their behaviour doesn’t show it.

In business there are 4 Steps that you need to take to make sure
your customers are happy.

If you would like better results in your business then take a look
at what you are doing consistently and persistently to your customers.

You see and to be blunt…

It’s a cop out to say you don’t have time.

It’s about priorities and behaviours.

Here’s a diagram of what I call my:
“The Four Steps Of Customer Service Value”
Follow these Four Steps To Greater Prosperity and Wealth.
To find out more of what it means simply click on the Belvedere image below.
I fully explain it in the Email Express which is free and your to take.
And as a bonus you will also receive 10 tips to help conversions.
Simply click on my ol’ mate Belvedere to discover how you, your friends,
relatives and loved ones can have a system to ensure you are doing what
needs to be done to attract and keep customers.
Remember;  Be CONSISTENT and PERSISTENT with your Behaviours.
Especially with your email marketing messages.
Believe in Yourself
Kurt 
Filed Under: Email Marketing Tagged With: , , , , , ,

Email Marketing: 14 Business Tips In This Month’s Email Express

November 16, 2011 By 2 Comments

Here’s Volume 4 of The Email Express.

Inside you will discover:
“10 Tips On How To Increase Your Conversion Rates
And Get Your Downloads Working For You”. 

PLUS…

“My Four Steps Of Customer Service Value.”

You can download the Email Express direct by clicking
on the Belvedere image.

No handing over your name or email address required.

Also it is getting close to Christmas and you should be
planning what to offer and sell to your clients.

As a valued reader of my blog I’d love to help you. 

I have various coaching levels. It’s only a matter of finding
the right one to suit you.

Contact me at kurt@johanseninternational.com.au or via
my contacts page to the right.

I don’t bite.

Remember be CONSISTENT and PERSISTENT with
your email marketing efforts.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , ,

Email Marketing: It’s Here So Get On Board

November 10, 2011 By Leave a Comment

I was walking through my local WestField Mall yesterday and
I thought, “It’s here isn’t it.”  ”These merchants are switched on.”

Now it wasn’t everywhere mind you but it was obviously around.

There were posters hanging from the ceilings and posters glued
to shopfronts.

And all of the smart businesses were talking the same theme.

                                              Christmas.

Take a look at what Westfield have placed on their website.

I know, I know you are thinking, “Surely it’s not Christmas time already?”

But the fact is people are now going to start thinking about what to
get their loved ones.  And if you are smart you will start to create
offers they will jump through hoops to get to.

Don’t be put off by the talk of the economy and do no marketing.

Whether they do or not, Christmas is a time people spend so
make sure you are out there in front of your customers.

Believe In Yourself
Kurt 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: The Email Express

September 13, 2011 By Leave a Comment

Hi Everyone

This month’s Email Express contains:

  • Four Email Marketing Myths Debunked;
  • What are the best fonts to use in your email marketing; and
  • a story of why you should introduce yourself in your email marketing;

You can grab a FREE copy here:
http://www.kurtjohansen.com/E-books/FontsToUse.pdf

 

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Father’s Day – There’s Still Time For…

August 31, 2011 By Leave a Comment

Hi Everyone

A  couple of my clients have asked me today;
“Is it worth sending out a Father’s Day email this week?”And the simple answer is YES.

There IS still time for a Father’s Day Promotion.

48_hour_father_day_sale.png

You see, you can easily blend a message with the theme of urgency

Like:

“48 Hour Father’s Day Sale”

“Father’s Gift Ideas – Only Until They Last”

“Father’s Day Gifts – Order Today – Delivered Tomorrow”

With Father’s Day in Australia this Sunday, the 4th September,
many people would be wondering what to do with or what to
buy dear ol’ Dad.

So if you have a product or service you know would be
welcomed by this males species then let your lists know.

And are you aware…Retail statistics tell us poor ol’ Dads have, on average,
$10 less spent on them than Mothers on Mother’s Day.

$10 LESS ON DADS… SACRILEGE !!!

Can you build this somehow into your promotion?

Don’t miss out on this opportunity when people are in the
moment to buy.

Although you thought you may have missed the boat,
Father’s Day Sales Promotion are still alive and and well.

And…

Can make you customers happy and you money.

Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , ,

Email Marketing: How To Write Emails That Sell

August 11, 2011 By Leave a Comment

Hi Everyone

I do prescribe to writing marketing emails a set way.

That is, I have discovered over the years staying true to a set formula is crucial to
gaining maximum open rates and responses.

One way which you should adopt is to write the email in the first person and as if
you were writing to a friend.

If you are looking at writing emails about your products and services write like you
just bought the product or service and wish to tell your friend about it.

========================================================

“Hi Pam, I’ve just bought this new…and it’s pretty good.  It has a … and a… which
means I can now this…

Can you believe it?”

“I know.  I have been talking about this for a while now.  Well I have finally done something about it.

and…

I’m stoked.”

========================================================

Writing in the ‘First Person’ will dramatically increase your email marketing open,
read and response rates.

Believe in Yourself
Kurt

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,

Email Marketing: Free Recording On How To Make Money With Emails

July 28, 2011 By Leave a Comment

Hi Everyone

During the week I was fortunate to be interviewed by Krishna Everson
on my “7 Killer Tips To Get Your Emails Opened, Read and Acted Upon.”

The interview is full of my 7 proven strategies and pure gold tips and
techniques to make more money in your business using email.

It’s simple and easy and here at your fingertips.

http://instantteleseminar.​com/?eventid=21392436

Plus…

At the end of the interview there is an offer from me to help you for FR.EE.

Now, this interview does take around 60 minutes and I know you don’t have that
time alone.

So why not play it in the background whilst you are working away on something else.

You won’t be sorry and I must admit this is one of the best interviews I have
done because Krishna sucked out all my thoughts and made me tell all.

She stripped me down, extracted the best goodies and now it is all revealed in
this audio.

And…

It’s FR.EE

All my major tips and secrets to make money with emails are revealed.

So %%First Name%%, listen here Kurt’s Interview with Krishna you will not be disappointed.

And make sure you grab the fr.ee offer at the end.

Take advantage of me.

Believe in Yourself
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , ,

Email Marketing: Kurt’s 24 Hour Sale Is Now Open

July 18, 2011 By Leave a Comment

Hi Everyone

Happy Birthday to me.
Happy Birthday to me.
Happy Birthday Dear Kurt…
Happy Birthday to me.

Hip Hip Hooray, Hip Hip Hooray, Hip Hip Hooray.

My 24 hour 54% OFF Birthday Sale is now open.

Get in now, this will DEFINITELY END at Midnight 19th July
Adelaide, South Australian time.

I am offering a whopping 54% off my:
KJ – Lite Email Marketing Coaching Program.

What you get in KJ Lite:

  • 1x 60 minute Initial Inter-view with me – Full and complete access to me;
  • 4 x 30 minute Inter-view Vouchers – Full and complete access to me;
    to be used at any time during the next 12 month period;
  • Monthly Strategies & ideas to develop email marketing campaigns which
    suit your business and your customers;
  • You will be given a set of easy to follow 21 cash-making proven steps to
    drive cash into your inbox.

Plus…

  • I will personally critique one email per month; and suggest ways to enhance
    including formatting, subject-lines & graphics; Yes, I will weave my magic and turn
    your emails into a cash attracting, dollar driving, money
    making messages which will bring you better returns than you have
    previously seen;
  • You also get to talk to me direct about your email campaigns.
    (The point here is you get to talk to me.)
    This is a massive bonus in any coaching program.

Plus…

If you use the email sending program I recommend, SmartEmail,  I will also
throw in an hour’s training on the system. (Not available with other systems).

Your normal investment is: $97 per month for 12 months or a once off
yearly payment $997.

    today only

54% OFF

$44.62 per month

OR
a Yearly Upfront fee of

 $497.00

The massive WIN for you is YOU GET ME alongside you to hold
your hand as you develop your email marketing skills and prowess.

PLUS

“My Never Had To Cash In Guarantee”

 

That’s right my guarantee has never been taken up because NOBODY has needed to !

But in the unlikely event I cannot make you ALL your investment back within the 12 month
period I will continue working with you for free until you do.

What this means is: This now becomes a No Cost Coaching Program.
I am only going to offer this for another 24 hours.

Why?

Because it’s my Birthday !

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , , , , , , ,

Email Marketing: Be Careful With The Size Of Your Photos

July 15, 2011 By 2 Comments

Hi Everyone

I had a client frustrated her email marketing campaign kept being refused to be sent
by the email sending program she was using.

The message she was receiving was the ‘file size is too large‘.

She couldn’t understand it.

I took a look for her and realised she had imbedded four photos in into the email, which was terrific.

The problem was the size of the photos were each around 1 mgb in size.  She had simply uploaded the photos from her camera and imbedded them into the email sending program.

Just a quick note for everybody and to my lovely client.

The internet normally works off picture sizes around 72 dpi.

When you send an email campaign you should reduce your photos to this size too.

That way each photo will be reduced to about 20 kb- 40 kb which is a much more palatable size for any email marketing sending program to handle.

I reduce my photo sizes by using Photoshop.

There are plenty of free programs available for you to download if you do not have this program though.

My Mac user friends tell me they have software on their computers which does this.

So, reduce the size of your photos and you should not have any trouble sending emails.

Believe in Yourself
Kurt

 

 

Filed Under: Email Marketing Tagged With: , , , , , , , , , , ,
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