Hi Everyone
Here are the Killer Tips 6 & 7 in my series of Email Marketing – How to Make Money Using Email.
Cheer and Great Selling
Kurt
Email Marketing – Killer Tips 6 & 7
September 7, 2010 By Leave a Comment
Email Marketing – Position #2
August 5, 2010 By Leave a Comment
Hi Everyone
Somebody called me today and asked, “What do I know about Email Marketing”.
I said, “Just a TAD.” “What do you need?”
They asked if I could provide any evidence. The usual testimonials came to mind and then I thought. Maybe a picture would help.
It worked.
Cheers and Great Selling
Kurt
"Position #2 out of 257,000,000 6th Aug 2010"
Email Marketing – Let Me Help Video
July 28, 2010 By Leave a Comment
Hi Everyone
Let me help you with your email marketing.
Click SmartEmail to be taken to the program.
Click: Natasha Burfield’s Testimonial to view Natasha’s Testimonial.
Cheers and Great Selling
Kurt
PS: The SMART EMAIL program is HERE:
Email Marketing: How To Get Your Emails Noticed.
July 27, 2010 By Leave a Comment
Hi Everyone
This week I talk about getting your emails noticed.
The first part of an email a recipient reads is the ‘From Line”.
You have a few choices what to use here, including:
* Your company name: (i.e. Johansen International);
* Your name: (i.e. Kurt Johansen);
* The position name of someone in your business: (i.e. CEO – Johansen International);
* The email loyalty program name: (VIP Club – Johansen International); OR
* your name and a description of your services: (i.e. Kurt Johansen – Email Mastery).
The choice should be based on what you think most recipients are likely to recognize.
Your first and last name is quite a useful relationship building technique but it must be recognisable to your recipients.
If you are sending to a list of people who know you and are expecting your emails then you may use your names successfully. i.e Kurt Johansen.
This particular ‘FROM’ technique works especially well for small businesses who have a personal relationship with their clients.
But…
If you are sending to a list as an employee or from a business where the business name is primarily known then it may be wise to use the business name. i.e. Johansen International.
Whatever you choose be consistent. If you change, it may confuse your recipients which could lead to ‘unsubscribes’.
Please DO NOT use “sales@abccompany”, or “admin@abccompany” etc. as these will not help build a relationship with your lists.
Also keep in mind many emails are now read on mobile phones. Therefore it also pays to get your ‘FROM’ line identified early. i.e “Kurt Johansen – Email Mastery” rather than “Email Mastery – Kurt Johansen”;
An often overlooked element of the FROM line is a person’s email address. Try to avoid using ‘Hotmail, Yahoo, Gmail addresses if you email market. Use your email address. i.e kurt@johanseninternational.com.au
Your real address will render a more personal touch when it comes to email marketing. If you do not wish people to reply to the FROM email address (as it is your personal email address) this can be organised.
Email Marketing programs allow you to program where the return/reply email should be directed to.
So, make sure you have your FROM line correctly set up if you wish to succeed in Email Marketing. If you need help contact me. We can get you into a professional Email Marketing system for only $49.50 per month.
Click http://budurl.com/EmailProfits to view.
PLUS…
When you come on board I will throw in 2 one-hour training sessions (valued at $500) from me – absolutely FREE.
Yes, I will walk you through how to use the system to best affect and how to get the most out of your email marketing for FREE when you sign up at http://budurl.com/EmailProfits
Take a look NOW. Click http://budurl.com/EmailProfits to view.
Cheers and Great Selling
Kurt
Kurt Johansen
Email Marketing Strategist
PS: Act straight away – CONTACT ME. You need to start email marketing NOW.
PPS: We can get you started for as little as $49.50 per month. Click http://budurl.com/EmailProfits to view.
Email Marketing – Google Rates Me #2
July 22, 2010 By 2 Comments
Hi Everyone
For the past two years I have been trying to get ranked in
Google for the Keywords Email Marketing.
Last night I was given this fabulous news.
I am rated #2 in Google for the Keywords Email Marketing
out of 297,000,000 pages which contain those two words.
Beaten only by Wikipedia.
Yes, #2 position in the world out of 297 Million web pages.
Screen shot 2010-07-22 at 10.48.06 AM No 2 in Google
This has only been achieved by NOT GIVING UP.
My clients know; I know Email Marketing.
NOW GOOGLE does too !
Cheers and Great Selling
Kurt
Email Marketing – Use Large Buttons
June 30, 2010 By Leave a Comment
Hi Everyone
When email marketing make sure you use large buttons for people to click onto.
With so many emails now being read via mobile phones it will make it easy for recipients to action the way you wish.
Cheers and Great Selling
Kurt
Email Marketing – Smart Phone Users, Are They Important To Us?
June 28, 2010 By Leave a Comment
Hi Everyone
Should we be worried about whether a person reads their emails via a Mobile (Smart) Phone or not?
You see, with the amount of mobile phones being sold (the numbers apparently outstrip sales of PC’s and Mac’s combined) many people check their emails by their phone.
Let’s take a quick look at this.
The mobile phone is small, compact and has a reduced screen size compared to a computer. The problem therefore lies in the viewing space available to the recipient.
If your message contains large pictures then their mobile phone may not be able to view them or at the very least you may be forcing a person to scroll around their screen.
In the past most mobile phones were unable to read HTML emails therefore the pictures you probably sent were useless anyway by the mobile phone email reader; but this has changed in recent times with the new breed of Smart Phone on the market able to view HTML.
Nonetheless, visibility of your message is still a problem.
So, what should we do?
Should we even care?
Well, this answer is always going to be – IT DEPENDS.
Yes, I know this sounds like a “cop out”, but actually it does depend.
Email Marketing will never be anything but…
1. Your List
2. The Relationship you have with your List; and
3. The Offer you are making.
However…
Here are seven tips you could consider if you do have people who read their emails by their mobile phone.
1. If you have a logo/header/brand then display it at the top of your message so you will be identified very early.
2. Get to the point of your message early. There is limited space available to the email marketer for their message to be viewed.
3. Don’t overlook a person may initially read your email via their mobile phone but statistics prove they also re-read important messages back at their PC.
4. Keep the size of the email below 20 kb. Mobile phone browsers have improved over recent times but they still lack the power to read large files.
5. Avoid sending any ‘Flash’ images etc. Again mobile phone browsers are not powerful enough to read them.
6. Curiosity not only killed the cat but it also works so well in email marketing. Don’t overlook sending a person to a website to view the full extent of your offer. Most Smart Phones will allow the user to view a website easily.
7. If you know your customers predominantly read their emails via a mobile phone; you could dispense with including an email header.
(I know an email header is one of my “7 Killer Tips To Get Your Emails Read” and I still believe in it. But we have limited space with mobile phone readers and it may best be served with additional copy.
8. BONUS TIP
Place your Call To Action near the top of the message – you don’t want to lose your prospect by forcing them to scroll down and around and annoy them. If you have the Relationship they may not need to read all your email marketing message.
There you go. Something to consider.
For me I am not about to make an radical changes to my email marketing just yet.
The majority of my customers are small to medium businesses and they view their emails at their PC.
What do your customers do ?
Cheers and Great Selling
Kurt
Email Marketing – Are You Guilty Of Shotgun Marketing?
June 16, 2010 By Leave a Comment
Hi Everyone
How is your Email Marketing going or are you guilty of “Shotgun Marketing”?
You see, whilst Email Marketing is not an exact science it is still the most cost effective means to get your marketing messages out to your crowd.
Let me explain.
I coined the phrase Shotgun Marketing many years ago because most people in businesses market like they are going duck hunting.
Duck hunters load up their shotgun with pellets. These pellets are hundreds, even thousands of tiny metal projectiles crammed down the shotgun which when fired upon blasts along the barrel at a rapid pace and spreads like a fisherman’s net over a vast area of the sky.
The idea is to have these pellets directed into a flock of low flying ducks or birds hoping one of the pellets hits a duck in a spot which will make them fall nearby where they can be retrieved.
Simple really isn’t it.
But the reality is…
Not many of the pellets hit the intended target in the correct spot to achieve this fate and most of the pellets continue their journey to land in some inconspicuous, innocuous and unknown place.
Yes, most pellets fall to the ground but a few may graze a duck, without hindering them too much, leaving them to continue to fly unabated.
And this is like many businesses marketing efforts.
Are you guilty of advertising in newspapers and on radio, in magazines and on T.V., much like a duck hunter hunts, and expects your adverts will find you a customer?
Like most duck hunters, these type of advertisements may graze the intended recipient, without hindering them too much, leaving them to continue to watch or read unabated.
If you really wish your advertising to stick then you must adopt a MISSILE MARKETING approach.
And the best way to do this is with Email Marketing.
Email marketing directs your marketing message, much like a missile, direct into a person’s in-box leaving them in no doubt about your intention to helping them solve a problem.
Email marketing is personal, it’s affordable and addresses the very fabric of relationship building by talking one-on-one with your prospect or customer.
So, before you do any marketing again ask yourself this vital question,
“Am IÂ Guilty Of Shotgun Marketing?”.
and if you are -
then…
Adopt Email Marketing into your marketing mix. Your customers will love the personalised special attention you are giving them.
Cheers and Great Selling
Kurt
Email Marketing Meets “End of the Financial Year”
June 1, 2010 By Leave a Comment
Hi Everyone
Email marketing is about resonating with your Lists to ensure they receive meaningful messages.
In Australia, we are about to enter a crucial marketing and advertising period which is known as the “End of the Financial Year.” This is where companies like to throw out specials and have end of financial year sales.
Gees, even Foxtel have jumped on board and call it “EOFYS”. It worked so well for them last year they are repeating their advertising this year. Their strategy is to offer 50% installation fees for a new customer knowing they will lock them in for at least 12 months. They even offer another upgrade free for 6 months.
So, here’s your opportuntity to jump on board and piggy back off their marketing.
What service or product do you have to offer your clients in an ‘End of Year Sale’?
It could be stock still sitting on the shelf which would be great just to receive ‘cost’ back.
It could be new product from a supplier who may be in the same position. i.e. They have stock they would love to move on.
If your a service industry, it may be offering a special deal to obtain a new client or a service you can offer former clients just to re-engage them.
What ever you sell, there must be an End Of Year Offer you can make.
So, get out there and start doing it now. There is still plenty of weeks left in June to take advantage of a three-five step email marketing campaign.
But…
You must act now !
Cheers and Great Selling
Kurt
“There’s a SPECIAL Day On Sunday Are You Ready?”
May 2, 2010 By Leave a Comment
Hi Everyone
Yes, Mother’s Day is almost upon us and I send all
my very heart felt warmth to all the mums out there.
If your mum is no longer with you take time to think
of the positive and loving times you spent with her.
It’s a time to reflect on the very best of memories.
If you are one of the fortunate ones to have your mother
still with you, think of something special you can do for her
this Sunday. She’ll love any effort you take.
Mother’s Day is also a time in business to help those
many people trying to decide what to do for their mother
this Sunday.
There’s the old classics like
- flowers,
- chocolates,
- taking them to the movies,
- treating them to a meal or
- even just enjoying a cup of tea together.
There’s plenty of things you could do but many people won’t be
able to decide.
So, this is where you come in.
What benefits can your products and services deliver to your
clients to make their Mother’s Day SPECIAL ?
You need to be inventive here. Try thinking what would make
a lady feel fabulous, alive and cared for.
I’m sure you can do it. I have the utmost confidence that when
you really put your mind to it you can see something extraordinary
in your products and services to create a magic smile for someone’s mum.
And when you do find this magical moment…Make sure you let your clients
know about it.
Phone them; post them a letter; EMAIL them.
Get to it now. Don’t wait until the last minute.
With email you can send out a message in the next day or so
and then again on Friday. It’s quick, affordable and inexpensive.
Plus…
You can even keep this magical moment lasting a week after.
because…
Who said Mother’s Day is over on one day ?
Why not lengthen Mother’s Day to Mother’s Week and really
blow your clients’ minds and your competitors apart.
Extend your offer for a full week and allow everyone the opportunity
to participate because they might have wanted to but were unable
due to a previous engagement.
And…
Let me know if you need help, I may just be able to find that
hidden benefit to help someone’s mum glisten, shine
and smile on their magical day.
Cheers and Great Selling
Kurt
