Email Marketing Tips - "How To Master Email Marketing"
Hi Everyone
Here is an article from Macpherson + Kelly Lawyers in their latest edition of Trade Secrets 13 June.
It reveals how a company director was fined $2,000,000 for spamming.
Make sure you know the rules.
Contact me if you are not sure.
Believe In Yourself
Kurt
Email Marketing:
You want to but are not sure how to?
Let me help.
I’ll hold your hand for 3 months and help you strategise and craft marketing emails to boost your sales, profits and income.
And how will you feel when we do?
Plus…
I guarantee my services.
Contact me now. Offer limited and closes in 5 days.
Believe in Yourself
Kurt
Hi Everyone
Subject Lines and Email Pre-Headers
If you wish to be recognised by your email recipients make sure you
include your name, brand or company in the subject line.
People open up emails from those they trust and respect.
Research tells us emails which clearly reveal the name of the sender
have more open rates than those which do not.
Another tip is to use a email content subject line or what is commonly known as an email pre-header.
The pre-header enables recipients who have opened the email to make a
quick and easy decision if they wish to read further.
The email pre-header could contain the email subject line again or it
could contain a link to a website you wish your recipients to be taken to.
The link is very useful for people who read their emails via Smartphones.
Most email programs these days allow the recipient to read emails in a preview frame. This means a person doesn’t need to click on your email to open it. They can simply preview the email to see if they wish to view.
With this in mind it is essential to get to the point about your email.
A way this can be done if you would like to tell a story first is to create
a curiosity line like:
“I have a special Mother’s day offer for you for being my client…but first”
Another tip if you wish to include images in your email is to name them so
if they are blocked people can still read the name and know what should have appeared there.
Don’t label your images as numbers or symbols as these will
mean nothing to your recipients.
Email marketing is the most cost effective and and quickest means to get your message out to your customers.
But…
It requires consistency and persistency.
Don’t give up otherwise everything you did before was wasted.
If you need an email program – and you do if you are serious about email marketing – then the one I use and recommend is Smart Email.
Take a look – it’s brilliant and comes with initial training by me.
Believe in Yourself.
Kurt
Hi Everyone
“I’ve Got Nothing To Say”
I had my normal weekly telephone call with a client
last week and I asked, “Ok, what are you going to
plan to tell your customers about your business
next month?”
He replied, “I’ve got nothing to say to them.”
I asked quizzically, sounding like Sergeant Schultz from the
Series “Hogan’s Heroes”.
“Nothing?” “Nothing?”
“That’s right.” “Nothing.” He said.
“Surely there’s something magical happening inside your
business to help your customers solve their problems?”
“Maybe.” He replied
“But it gets too hard to come up with new ideas all the time.”
“What do you think I should email them about?”
I sat in front of my computer and paused for a moment.
As I covered the microphone on the tip of the swinging arm
attached to my headset, so as not to allow him to hear me sigh,
I pondered.
“Haven’t we been through this before?”
Then it came to me.
This is not his fault.
He is so immersed inside his business he has forgotten the
fundamental rules I taught him when he came on as a client.
His life every day is making sure the staff are in place, the shelves
are packed and the orders are streaming out the door.
He was being operational inside his business.
But…
To be more successful in business you need also to be strategic.
He needed to take time out to strategise and plan his marketing.
Because…
Once you do – you should never have to say,
“I’ve Got Nothing To Say”
So, this week’s email message is to make sure you strategise your
marketing.
Have clear goals and plans well ahead of the day you wish to send something.
And…
Make sure you can answer these four questions without thinking.
Once you have jotted these down you can start strategising your marketing efforts.
Oh, and by the way.
I keep saying email marketing is an ART not an Act.
So, if you wish to get serious and drive more profit and cash into your business you do really need to get my free book, “7 Killer Tips To Get Your Emails Read.”
Just go to over to the right of this post and enter your First Name and Preferred Email Address and I’ll immediately send it to you and a series of emails to get you started.
After all once you know what to say – it’s best you learn HOW to say it.
Believe in Yourself
Kurt
Hi Everyone
Last week I told you to start planning your email campaigns for Mother’s Day.
You should because…
Even Ebay has started.
Believe in Yourself
Kurt
Hi Everyone
If you are not using email marketing in your marketing mix.
Why not?
This should be the reason you do.
Believe in Yourself
Kurt
Hi Everyone
“I have two spots remaining in my
5 x 5 x 5.5 Mother’s Day offer”
This is where I help 5 businesses create, construct and send 5 emails for
only $550.
You could use the campaign for Mother’s Day.
You could use them for Easter.
or…
You could use them for any promotional event coming your way.
It’s you call.
But…
Don’t delay.
Because…
I am only taking on FIVE businesses and three signed up from
last week’s email.
I only take on five people so I can work with you personally and exclusively to help
you achieve sales and profits you never would have had.
Act NOW.
Let me help you craft money-making, immediate-impact marketing emails
that will drive your customers long arms into their hip pockets and extract
cash to throw at you.
And here’s my guarantee.
If you do not make $550 in sales during this 5 email
campaign I will continue to work for you for FREE until you do.
Your investment is totally RISK FREE.
The greatest failures I see businesses make in email marketing are:
1. They have not captured sufficient customer email addresses and details
to warrant a marketing campaign;
2. They do not segment their list enough, and therefore send out messages to everyone regardless of relevancy; and
3. They send out messages haphazardly without any strategic thought or plan, and without any logical timing.
So, I am here to help you but you must jump on this fast.
With over 4,000 people now following my weekly email marketing tips there
is a good chance you will miss out if you don’t contact me now.
Believe in Yourself
Kurt
Hi Everyone
Last week I wrote about two businesses who spent their marketing dollars on a Coupon site to attract customers.
They did all the hard work but blew it because they did not have a ‘backend” strategy to their marketing.
You can read that story here.
Well, I bought another coupon meal deal (I know but I am a sucker for these types of offer) and decided to put this business to the test.
Armed with my wife and a booking at 8 pm I ventured into a local café/restaurant and was eager to take advantage of our “2 courses and a bottle of wine” offer.
The first thing we noticed was the café/restaurant was empty.
I then checked the sticker on the door and saw the closing time was 9 pm. Gosh I thought, I hope they don’t kick us out before we have finished.
Once seated, the waitress was polite and explained to us we could have two entrées, two main meals and a bottle of wine.
Great, I thought – what a bargain. If the meal was as nice as the waitress’ manners we may have found a new dining place.
After some pleasant conversation we were ready to order.
An antipasto dish for two seemed to be the right choice with the Garlic Prawns for me and the Pepper and Salt squid for my wife. All to be washed down with a bottle of crisp Sauvignon Blanc I thought.
But what we discovered on ordering was something quite different.
“Sorry, if you order the antipasto you can have only a serve for one and as for the wine you must choose from a Shiraz or a Rosé . No white wine is allowed on this deal.” Said the waitress confidently.
Now for my wife who likes a white wine but not a Red or a Rosé felt a little confused.
Was our attempt to escape from the kids going sour?
For me I was more taken aback that our entrée for two was now an entrée for one.
“Never mind” I said. “Let’s go with the Rosé”
and…
“OK – antipasto to share will do.”
Well, the wine arrived and it was warm.
“We can’t drink this.” I said to my wife.
I’m glad the screw top was still affixed to the Rosé as I asked if we could have a cold bottle. After all, Rosé should be served chilled.
“Hmmm…I guess so.” Was the answer we received. “I’ll see what I can do.”
Both my wife and I looked at each other and raised our eyebrows. Subconsciously we both were saying “Gosh, what’s going on here?”
We could hear bottles being rattled behind the bar and when the waitress arrived back we felt the bottle was indeed chilled and thanked her for efforts.
She smiled.
An indifferent start but at least we could now enjoy each others company.
Our entrée was a pleasant mixture of savouries and contained a sufficient quantity. A tick to the restaurant in our minds occurred. We were happy.
The main meals followed very quickly and because I know we were close to the closing time we accepted gleefully.
My prawn dish was fine but my wife’s dish contained a salad that was swimming in mayonnaise. For a personal trainer, not a healthy meal.
Both meals were heavily salted and as we progressed throughout the courses we could sense our urgency to refresh with liquid.
At the end of the meals, we glared at each other and said,
“Gees, it wasn’t that great, was it.”
I said, “I wonder why businesses go to all the trouble to get you here and then blow it.” “It doesn’t make sense.”
As we stood up from our chairs and started to exit the owner, who was sitting at a table near us, finally acknowledged our presence and said, “Thank you. Come back soon.”
I looked at her and smiled and said, “Thank you”, knowing too well they will not see us again.
Let’s see as a consumer why I should not go back:
but for me…
Anyone could have a bad night – so I can overlook these matters.
Everyone deserves a second chance.
The real problem was:
We were in her premises, giving her money and she ignored us !
She was sitting within 7 feet of us at another table and never acknowledged we were there.
Remember we were the only patrons.
The sad part too was there was no attempt to capture our email address to create a “backend marketing strategy”.
Since that night I have discovered the café/restaurant is on the market for a sale.
I can see why.
No actually…
I can see a bargain with massive upside – CAN YOU ?
Believe in Yourself
Kurt
Hi Everyone
In Adelaide South Australia, where I live, Living Social has grabbed a huge slice slice of the daily discount email ‘market’.
This is where you can receive an offer from them for a company allowing you buy a product or service at a heavily discounted price.
In the States this market is dominated by Groupon and other like companies as well as Living Social.
Now for the recipient of these emails it is wonderful to use and try a service at a very reasonable fee. Supposedly at discounts which can be up to 30%-60% off depending on the company offering the service or product.
BUT and it is a big BUT…
businesses are still not using this marketing method wisely.
For instance; I bought into a local pasta meal deal a few weeks back.
When collected the owner complained about how much money they were losing on the 1000 deals they sold.
No attempt was made to get my details to keep selling to me. Just complaints came her mouth.
In another transaction, an Indian meal (we call them takeaways here not takeouts) seemed to get it right when they asked if I would like to join their email list.
“We send out weekly specials.” I was told.
Hmmm…
“Why not?” I replied.
That was a month ago. No emails have been forthcoming.
The fact is these discount offers do play a part in a businesses’ marketing mix
BUT…
only if they are a part of a larger marketing strategy.
Use this method of gaining new clients wisely – don’t be caught up that it is just cashflow.
Continually discounting ones goods and services is not a great business model.
Believe in Yourself
Kurt
