marketing

Email Marketing: 10 Top Tips For Email Success Are…

October 2, 2011 By Kurt Leave a Comment

As you are enjoying your long-weekend break in Australia, I thought I would
give you an article on email marketing you can contemplate over wherever
you are relaxing.

You could say it’s your long-weekend homework but gosh
I wouldn’t do that to you, would I ?

Let’s say it’s a long-weekend learning experience for you.

So here you go, read and digest these ten tips for maximum
email marketing wealth.

My Top Ten Tips Are:

1. Write a Subject Line which will make your intended audience click.
I have spoken about email subject lines in the past. It’s so crucial to
learn how to write them and how to use them. If you need more help
with subject lines click here: SUBJECT LINES.

2. Write your important items at the top of your email so those people
who read their emails in the ‘preview frame’ get to read your best part of
the message quickly.

Also many people read emails via their phones.
Make it easy for them too.

3. Check out your formatting. Leave white space. Keep line length to
around 60 characters. People would rather scroll down than across.

4. Write your emails as if you are talking to one person. Make it a
real conversation.

5. Focus on content they would like to receive. It’s about helping them.

6. See if you can offer something but remember it’s not always about
sales. You need to be able to add value to people’s lives.

7. Keep your image sizing down to a minimum. Try to get you images
around 72 dpi and keep them small in size. This way they will not clog
up your recipients inbox.

8. Make sure you know and understand what you can do and cannot do
by law. In Australia we use the Spam Act 2003 in the USA they use the
Can Spam Act.

9. Use a ‘PS’ at the end of the email. Two ‘PS’s’ work even better.

10. Try placing your picture at the end of the email.
Remember: ”People Buy From Friends”

There you have it.

My top 10 email marketing tips for you to ponder over this long weekend.

Believe In Yourself

Kurt

Filed Under: Email Marketing Tagged With: business, copywriting, database, E-mail marketing, email, Email Marketing, email marketing response rates, emails, internet, Internet marketing, Johansen, Kurt, marketing, permission based marketing, sales

Email Marketing: What A Dope I Am

June 30, 2011 By Kurt Leave a Comment

Hi Everyone

I received an email this morning and must admit they got me.

I was beaten by a Technicality.

You see, I closed off my End Of Financial Year Sale last night at
midnight.

All Gone – All Over, Red Rover.

But I forgot to take into account my USA followers who are a day
behind us in Australia. (Some would say with the state of their economy,
housing slump, GFC, stockmarket etc. maybe they’re behind by more than
a day – but I’m staying out of that conversation.)

Well, this email simply said.

“Hey Jurt – (Obviously know me well, don’t they.)
You said the offer closes midnight 30th June and it’s not the 30th June here yet.”
“Send me prices. What will it cost to be in your email-marketing
coaching program?”

See what I mean; A Technicality.

So, this is what I am going to do.

I am going to leave my EOFY SALE OFFER open until midnight tonight
in Australia. Hopefully that will cover people on my lists from countries
like Ecuador, Peru, Russia, Japan, Brazil. Whatever their midnight 30th
June is.

And…

For the first time I will reveal to the open market what the different levels of my coaching program are.

Now I know everyone is at different levels in their business.

And if you are serious about making your life different than one of these email marketing options should suit.

The question you need to decide is which one?
=====================================================
OPTION ONE: KJ Lite

60 minute Initial Inter-view with me – Full and complete access to me to help
strategise and develop email marketing campaigns which suit your customers.
You will be given a set of easy to follow 21 cash-making proven steps to drive
cash into your inbox.

Plus…

I will personally critique one email a month and suggest ways to enhance including formatting, subjectlines, graphics. You also get to talk to me direct about your email.
The point here is you get to talk to me. This is a massive bonus in any coaching program.

Plus…

If you use the email sending program I recommend, SmartEmail, I will also
throw in an hour’s training on the system. (Not available with other systems).
Your investment: $97 per month for 12 months or a once off yearly payment $997.

You get me alongside you to hold your hand as you develop your skills and prowess.

=====================================================

OPTION TWO: KJ Deluxe
60 minute Initial Inter-view with me – Full and complete access to me to help
strategise and develop email marketing campaigns which suit your customers.
Personal access to me when you need.

You can call me, text me, email me and pick my brain.

Your Skype name goes into my personal contacts list as a
valued client and if you ring when I am available on Skype I will answer.

I personally hold your hand as we look for ways to bring the much needed cash into your business.

Plus…

Your phone number goes into my mobile phone. You are allowed to personally
ring me to talk email marketing plans, strategies and campaigns.

Plus…

If you use the email sending program I recommend, SmartEmail, I will also
throw in 2 hour’s training on the system. (Not available with other systems).
Your investment: $497 per month for 12 months or a once off initial yearly
payment of $4997.

You get me alongside you to hold your hand as we bring in the cash dollars
in your business you deserve.
=====================================================

OPTION THREE: KJ Motherlode
This won’t suit everyone because you get ME.

Yes Unlimited access to me when you need.

It’s like having me at your computer.

I will train, coach, help, assist and build your email marketing skills as we
together go after the cash riches which awaits you.

You will get access to my inner sanctum, where I will draw back the curtain and reveal to you all the tips and techniques I have used over the years to drive hundreds of thousands of dollars in sales. (it’s much more than this figure but people don’t believe me when I tell them how much).

This is the Motherlode, I don’t hold anything back and you only get into this group by way of application.

You must apply and undertake an inter-view with me. Because I don’t want
gooses, idiots, whingers, all-talk-no-action people in this group.

I only WANT SWITCHED ON MARKETERS AND PEOPLE WHO IMPLEMENT AND HAVE A STRONG DESIRE TO SUCCEED.

I will bug you, bother you and pester you with questions like ‘Where’s your email !’
What’s going on ?! “GET OFF YOUR BACKSIDE.”

I have got to where I am because of Persistency and Consistency and I will drive this into you.

If you are the sort of person who needs that kick-up-the-backside at times, then this is the perfect Option for you. THE MOTHERLODE.

Your investment: is $990 upfront and then $497 per month for 12 months or a once off initial yearly payment of $5997.

And if you apply before midnight tonight and get accepted into my Motherlode program I will throw in the $4,221.00 worth of gifts and bonuses I have been talking to you about.

===============================================================

So there you go 3 Options – One of which may suit you.

Plus all my clients are given my personal guarantee:

My Guarantee
“In the unlikely event after following all my
advice and tips you don’t make the sales
equivalent to your investment at the end
of the 12 months from my coaching, then
I will continue to work for you for free until
you do. There is NO RISK on your part.
You will get your money back in sales or
you get me for free until you do.”

Email me at kurt@johanseninternational.com.au if you are ready to come on board because no matter where you live the $4,221.00 worth of bonuses which is attached to the Motherlode Offer will cease midnight tonight.

If you are ready to take the plunge and learn how to bring in
the extra dollars you deserve then email me NOW.

kurt@johanseninternational.com.au

Believe In Yourself
Kurt

Filed Under: Email Marketing Tagged With: business, database, E-mail marketing, email, Email Marketing, email marketing response rates, Internet marketing, Kurt, Kurt Johansen, marketing, Marketing and Advertising, Marketing Services, training

Email Marketing: Can I give you $4,221.00 worth of products ?

June 27, 2011 By Kurt Leave a Comment

Hi Everyone

Can I give you $4,221.00 worth of products ?

Let me explain…

My 12 month email marketing coaching program is now open but for 72 hours only.

It’s my End Of Year Financial Sale.

It’s going to include paid up products and services which
are normally purchased by my clients.

But I am going to include these for you FREE of Charge if
you come on board and allow me to coach you for 12 months on
how to use email marketing to make money in your business.

To open with you will get…

A 12 month subscription to the email sending program I use, SmartEmail.

SmartEmail is THE software I recommend to all my clients and associates
because of its:

*ease of use;
*accessibility, no matter where you are;
*storage of unlimited contacts names, addresses and information;
*ability to create customised templates, forms and messages;
*autoresponder capabilities enabling you to send emails
*even whilst you sleep;
*ability to create customer surveys; and
*real-time statistics;

PLUS…

it’s one of the most affordable and cost effective programs on the market.

Smart Email is the complete comprehensive email marketing software
for you.

SmartEmail is the email sending program I use and recommend and is
priced at $49.50 pm x 12 months = $594.00 per year.

I will pay for a 12 month subscription for you. Total Savings $594.00

Also…

All new clients will receive a 12 month subscription to Pete Godfrey’s
Emotional Ad Writing and Marketing Newsletter.

Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter will get
you on your way to produce cash producing magical marketing pieces
which will drive dollars into your bank account.

It is a hard-copy newsletter posted to your door every month. It contains
all the copywriting tips and techniques Australia’s leading copywriters use.

Pete’s Newsletter sells for $347.00 for a 12 month subscription.

I will pay this for you.

I spoke to Pete this morning and he has agreed to include as a favour to my
new clients to also receive the following bonuses:

• FREE BONUS GIFT #1: 52 Monday Morning Wake Up Calls. This is a one or
two-page motivating sheet, to encourage you, to highlight winning behaviours
and thoughts, so you stay on track from week to week. You get a FULL year’s
collec.tion… the FULL 52 of them in one giant manual. (Valued at $1,000.00)

• FREE BONUS GIFT #2: NEW! Show me the money! A new report that gives you the key to the money vault. (Valued at $197.00)

• FREE BONUS GIFT #3: NEW! Insider’s Guide to What it Really Takes to Fill a Seminar!
PLUS SPEC.IAL BONUS REPORT: Insider’s Guide to Making it Stick (Valued at $299.00)

• FREE BONUS GIFT #4: 3 Powerful CDs with Hot Sheets! (Valued at $287.00) Includes…

- CD & HOT SHEET #1: The #1 Secret For Maximum Response!
- CD & HOT SHEET #2: Price Reinvention: How to Stretch the Price Barrier
- CD & HOT SHEET #3: Success Without Guilt

• FREE BONUS GIFT #5: 20 Minute Fast Track Call with Pete Godfrey. Spend 20
minutes with me and let me tack.le any copywriting, marketing or mindset problems you
are facing. (Valued at $500.00)

Pete_Godfrey_Free_Gift_Pack

TOTAL VALUE OF GIFTS = $2,283.00

PLUS…

I have twisted Pete’s arm so you will also receive his Emotional Ad Writing System
absolutely FREE… valued at $997 as well.

Total free bonuses and gifts are:

SmartEmail: A 12 month subscription to the email sending service $594.00
I use and recommend.

Pete Godfrey’s 12 month Newsletter & 5 Free Bonus Gifts $2,630.00

Pete Godfrey’s Emotional Ad Writing System $997.00

Total Fully Paid For Gifts and Bonuses FREE to You $4221.00

All of this is FR.EE when you allow me to hold you by the hand and guide and
lead you into email marketing to help your business attract money and cash.

I have never offered this before and not likely to do it again.

It’s just that I have been helping many of my clients lately with End
Of Financial Year Sales campaigns. I thought I better do one myself !

Now, don’t be fooled by other offers and negative thoughts here.

I am no novice at this and to business consulting.

I have:

a 21 year banking background, including 3 years in the marketing dept.;
a successful consulting business of 12 years;
a Masters of Business Administration (MBA) qualification.

My clients over the years have included:

Hilton International Hotels

BRL Hardy

Futuris

Australian Institute of Management

SA Police

ETSA Utilities

Business SA

And now I work with a bunch of extremely likeable and eager
group of business owners seeking to gain a better lifestyle
for their families and their employees.

Are you one of these too?

If so then my 12 month hands on email marketing coaching
program is for you.

But…

I must warn you.

I will only work with people who are driven to succeed, are not whingers,
and are looking to improve the cashflow in their business.

If this is you… AND I know it is…

The you can pre-register your interest today by emailing me at
kurt@johanseninternational.com.au

You will need to undertake a pre-screening inter-view with me
before you are accepted into my coaching program.

I know this will not be for everyone and maybe you are not ready
just yet.

But if you know you need to drive more dollars into your
business in the next 12 months, the time to start is now.

Plus…

When you pay your investment before the 30th June you will
receive the ability to claim it back on your tax in only a few days time.

So, %%First Name%% allow me to c.oach , help, assist and show you
how email marketing can drive dollars into your business.

And allow me to give you $4,221.00 worth of products.

Email Marketing is an Art not an Act.

Let me show you how to do it successfully.

If you are ready to take the plunge and learn how to bring in
the extra dollars you deserve then email me NOW.

kurt@johanseninternational.com.au

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: business, copywriting, database, E-mail marketing, email, Email Marketing, email marketing response rates, email marketing tips, emails, Emotional Direct Response Advertising, Godfrey, internet, Internet marketing, Johansen, Kurt, Kurt Johansen, leader, marketing, Marketing Services, Pete, Pete Godfrey, training

Email Marketing – Here’s How To Use Email Type #2

April 19, 2011 By Kurt Leave a Comment

Hi Everyone

Last week I told you a story about a client who said to me
“I’ve Got Nothing To Say” when I asked him what email
topic he was going to send to his clients.

Eventually we were able to get him up and running and
with a meaningful message which kept him in front of his
customers.

This week I thought I would help you discover there are
only 8 Types of Emails you can really send.

Yes…

Only Eight.

I have written a 23 page report revealing these 8 types of
of emails and #2; depicted on pages 7-10 with examples;
is most relevant this week for Easter and Mother’s Day
next month.

Make sure you grab your complimentary copy of this free
report and have it beside you when you wish to send out
an email to your customers.

You will need to leave your name and email address to
receive your copy.

It’s too valuable to just allow anyone to download it.
It’s only available to my lists.

There’s a quick 1 minute 46 second video to watch too, just to
show you it’s all Ok and safe.

You can grab the report, “There Are Only 8 Different Types
of Emails” by clicking on this Get Instant Access button.

After all once you know what to say – it’s best you learn
HOW to say it.

Believe in Yourself

kurt avatar white 2009.jpg
Kurt

Filed Under: Email Marketing Tagged With: business, Change, copywriting, database, E-mail marketing, email, email marketing response rates, email marketing tips, Internet marketing, Johansen, Kurt, Kurt Johansen, marketing, Marketing and Advertising, tips

Email Marketing: They Just Don’t Get It

March 17, 2011 By Kurt 4 Comments

Hi Everyone

In Adelaide South Australia, where I live, Living Social has grabbed a huge slice slice of the daily discount email ‘market’.

This is where you can receive an offer from them for a company allowing you buy a product or service at a heavily discounted price.

In the States this market is dominated by Groupon and other like companies as well as Living Social.

Now for the recipient of these emails it is wonderful to use and try a service at a very reasonable fee. Supposedly at discounts which can be up to 30%-60% off depending on the company offering the service or product.

BUT and it is a big BUT…

businesses are still not using this marketing method wisely.

For instance; I bought into a local pasta meal deal a few weeks back.

When collected the owner complained about how much money they were losing on the 1000 deals they sold.

No attempt was made to get my details to keep selling to me. Just complaints came her mouth.

In another transaction, an Indian meal (we call them takeaways here not takeouts) seemed to get it right when they asked if I would like to join their email list.

“We send out weekly specials.” I was told.

Hmmm…

“Why not?” I replied.

That was a month ago. No emails have been forthcoming.

The fact is these discount offers do play a part in a businesses’ marketing mix

BUT…

only if they are a part of a larger marketing strategy.

Use this method of gaining new clients wisely – don’t be caught up that it is just cashflow.

Continually discounting ones goods and services is not a great business model.

Believe in Yourself
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: business, email, Email Marketing, email marketing tips, Internet marketing, Kurt Johansen, marketing, Marketing and Advertising, Marketing Services, sales, tips, training

Email Marketing: “My Top 4 Products of 2010″

December 21, 2010 By Kurt Leave a Comment

Hi Everyone

Start 2011 off with a BANG.

bang flag.gif

While many businesses tend to go into the ‘Great Australian Shutdown’
about this time of year, it becomes a fantastic opportunity for you to
get thinking about how to hit the ground running in 2011.

And I’d like to help.

During 2010 I tried many products and services and
here are my Top 4.

When used as prescribed any one of these products will bring you
more success in 2011 than you had this year.

And wouldn’t that be a delight.

These products are not in order, they are in a logical sequence
to me. And yes, a couple of them may offer me a reward if you
choose to use them but that is not the reason I am recommending them.

I am recommending them because they deliver great value.

Product Recommendation One:
Pete Godfrey’s – Emotional Ad Writing and Marketing Newsletter.

Grab a 12 month subscription for $347.00. http://www.emotionaladwritingletter.com/

PLUS…ADDED BONUSES

Pete is offering everyone who takes out a 12 month subscription
to his monthly newsletter a whopping $2283.00 worth of bonuses;
plus a copy of his Emotional Ad Writing System valued
at $997 for free. That’s a total of $3280.00 FREE.

But you must hurry Pete’s offer expires Thursday 30th December 2010.

Pete Godfrey’s teachings are a must for anyone serious about getting
the right words on page to persuade and convince your customers
to buy.

Grab it here: http://www.emotionaladwritingletter.com/

Product Recommendation Two:
Once you know how to write your sales letters and ads; you will need an email marketing system to send them out with.

The program I use, trust and recommend to all my clients is SMART EMAIL. http://budurl.com/SmartEmailSystem

Plus as an added bonus which I include.

If you sign up for Smart Email I will personally help and guide
you in how to use the system. Total value of this deal is $597.00

With Smart Email you will not be left on your own to work it out.
I am only an email or a phone call away.

You can take a look at Smart Email here: http://budurl.com/SmartEmailSystem

Product Recommendation Three:
Once you have learnt the art of copywriting and have the
technical side covered to send out your emails you can then
move onto learning more visual techniques of marketing.

My good friends Pam and Steve Brossman are the leaders in
Video Marketing in Australia.

Their training in this field is professional and top shelf.
They have put together a fabulous Video Marketing Course which is
jammed packed full of info, helpful ideas and HOW TO’s.

Their Fast Video Results course http://budurl.com/EmailVideoProfits
is so amazing you will be shedding that old cocoon of 2010 and
metamorphosing into a beautiful marketing butterfly.

I undertook this course in 2010 and was gobsmacked on how they divulged
and shared secrets which most marketers would vehemently shield.

The video marketing course is self-paced which allows you to
download all lessons and also allows you to complete in your time
over and over again if you need.

They are also only an email away to help.

Take a look at Pam and Steve Brossman’s Fast Video Results course
here: http://budurl.com/EmailVideoProfits

Product Recommendation Four:
This last product takes a different slant from external marketing like the
first three products.

This product deals with the internal policies and procedures to help you
manage staff and legislations.

Ingrid Cliff of Heart Harmony has produced a remarkable quick, easy-
how-to guide of Human Resource Templates. http://budurl.com/hrmanual

It is kept up to date with the latest laws on Human Resource Management and is an absolute must have for any business person.

The comprehensive employee handbook contains templates which are simply customisable for your company.

In less than 30 minutes you will have easy to understand and up-to-date
People Management Policies and Procedures covering everything from hiring through to termination.

And soon to be added will be the new Paternity Laws of which all owners of
this manual will be given the latest updates for free.

Ingrid includes a massive $720.00 worth of bonuses.

So there you go ,these are my 4 Top Products of 2010.

1. Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter Pack:
http://www.emotionaladwritingletter.com/

2. Smart Email – The Email Sending Program I thoroughly recommend:
http://budurl.com/SmartEmailSystem

3. Pam and Steve Brossman’s Fast Video Marketing Course:
http://budurl.com/EmailVideoProfits

4. Ingrid Cliff’s HR Manual containing customisable policy & procedure templates:
http://budurl.com/hrmanual

All of these have the POWER to help you catapult to lofty heights in 2011.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: business, database, email, Email Marketing, Internet marketing, marketing, Marketing and Advertising, Marketing Services, permission based marketing, training

Email Marketing: At The Centre Of Social Networking

October 28, 2010 By Kurt Leave a Comment

Hi Everyone

A new report soon released by The Relevancy Group discusses how Email marketing is at the centre of all Social Networking.

You can download the entire report here: REPORT.

It is best revealed by this diagram.

Email Is At The Centre Of All Social Media

As everyone has an email address and most often more than one email address – Email Marketing is so RELEVANT in today’s world.

“We need an email address to purchase goods online, conduct banking and even create social profiles. MySpace is opening up its closed newtwork to email traffic and it is understood Facebook will follow suit which makes these social network sites look more like ISP’s” – the report further discusses.

For sophisticated email marketers the need to channel messages to the right person is now more important than ever.

Segmentation of your Lists and creating sub-groups will allow the email marketer to target the right message to the right person at the right time.

If you are not using email marketing in your business – WHY NOT ?

The relevancy of it is so important in today’s market place.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: business, email, email marketing response rates, email marketing tips, emails, Kurt, Kurt Johansen, marketing, Marketing Services, training

Email Marketing – Get To The Point

September 28, 2010 By Kurt Leave a Comment

Hi Everyone

Get to the point with your email marketing

because…

Many people now read their emails via mobile phones or in their email program’s ‘Preview Frame’.

You can get to the point with a specially crafted subject and headline.

Don’t dismiss this.

I was re- reading John Caples, “Tested Advertising Methods” the other night and he devotes an entire four chapters on the HEADLINE.

He wrote:

“There are eighteen chapters in this book. Four of these chapters, or more than one fifth of the entire book, deal with headlines of advertisements.

But…

Four chapters are not too much space to devote to this vital subject. Headlines are extremely important. They are telegraphic messages that an advertiser puts into big print for the public to read. The majority of the public reads little else.”

And nothing has changed today.

Spend time writing your email subject lines and spend time writing your email headlines.

This will allow the mobile phone reader and the preview frame reader the ability to resonate with your message.

Cheers and Great Selling
Kurt