February 6, 2012

“Bali Reveals 3 Major Lessons”

Hi Everyone

“Bali Reveals 3 Major Lessons”

But first…

For the past 12 days I have been a guest on the Isle of Bali.

Primarily, I was there to conduct a three-day email marketing program for
a number of switched on business owners.

I then relaxed and enjoyed the rest of the time with my family which included my
wife and sons numbered #1 – #4 and others who stayed on.

Yesterday after flying from Bali to Perth then back home to Adelaide for a 4 hour stopover, I took the 6.30 pm flight to Coolangatta and you wouldn’t believe what happened as I was disembarking.

An email recipient of mine, called David, stood up from his seat and said, “Kurt, I was thinking of you yesterday.  I hadn’t received an email for awhile.”

I said, “Spooky, it’s the ‘Secret’ at work.”  I further said, “Look out in your email box.  I have 3 Bali Lessons to Reveal.”

So, this email is devoted to David, whom I hope slays them at his conference as a guest speaker in Canada.

Bali Lesson One

After I completed  a successful three-day marketing program in Bali, 19 people including family and friends decided to seek a more athletic pursuit.  A 40 kilometre bicycle ride down the side of a Balinese Volcano.

The bus trip to the summit took about 1 1/2 hours and when we arrived we were gobsmacked by the sheer beauty and brilliance of the view.  Smoke raising from two volcanic craters, surrounded by an enormous picturesque lake.

The 40 klm bike ride is not your normal bike ride.  It transgresses the steep-hilly countryside on minor
roads passing through luscious bush and forest.

For me a 40 klm bike ride had never been attempted.  Especially one in a foreign country on dodgy narrow roads with equally dodgy drivers and their apparent lack of road rules.

But what could I do…

Sons #2, #3, #4 aged 14, 13, 12 respectively were ‘biting at the bit’ without a care in the world.

I was more circumspect.

My wife just looked at me with that look only females can give; which sort of translates to “You WIMP !”

So, here we were.  All nineteen of us.  Equipped with bicycle gloves, helmets, water bottles and a fairly modern mountain bike each.

After receiving the guides instructions we commenced the descent.

After a small flat 100 metre start we were directed right by a local  policeman who held up traffic, and who adorned a mighty grin.

Did he know what we were getting ourselves into ???

The road was bitumen, well prepared, but fast.  We flew down the first 500 metres like Lance Armstrong

until…

I saw son #4 pull out to the middle of the road to catch up to his brothers.

And…

This line of rapid descent may have worked except for the truck carrying live chickens driving up the mountain road.

This meant…

Son #4 had to weave back into the other bike riders and this is where he became a bit wobbly – lost control and hit the fringe of the bitumen.

With all his strength he tried to keep the bike straight until his right fist disengaged from the handle bars and was flung into the air like a rodeo rider.

Now with only his left hand steering, and still going at a speed which he couldn’t control; the bike careered into the surrounding bush and until eventually both he and the bike lay motionless in the Balinese jungle.

Now, this event was witnessed by both his mother and me and a few people riding behind.  His brothers and other more adventurous riders kept descending.

His mother looked at me visibly shaken.

As we approached he hadn’t moved.

His mother called out his name, once, twice, three times.  Still no response.

Is he unconscious?  Is he lacerated?  Are there broken bones?

None of this could be seen as he was facing down in the lush greenery of Bali.

His mother called his name again and then from the mouth of a twelve year old came those words which we knew he was alright.

He said…

“GET LOST !”

Yes, who would ever thought we would welcome  those magic seven letters in that order.

“GET LOST !”

The ultimate response to having a bruised ego as apart from a bruised body.

The guides were quick to react to mend his bike but insisted he take a ride in their van to recover.

But son #4 had other ideas.

He told them, “I came here to ride down the mountain NOT to be driven down.”

And with those words he grabbed the bike and proceeded to ride after his brothers.

So Bali Lesson One for everyone today is to:

NEVER GIVE UP FOLLOWING YOUR DREAM.

If a twelve year can fly over the handle bars of his mountain bike and land in the Bali jungle, get up shake himself off and continue to ride the 39.5 klm journey which remained then you can continue to follow your dream too.

Bali Lesson Two

Around the ten kilometre mark of the descent we were ushered into the home of a guide.

It was a typical Balinese country home consisting of three or four small buildings each having only
one room within.  There was the obligatory Hindu temple and a small smoked laden room which was the kitchen.

In the surrounding bush were two pigs.  The largest was the sow who is the ‘breeder’ and the smaller pig being fattened for an upcoming feast.

The home was void of a toilet and when asked about this we were pointed to the bush.

My sons grabbed me and ushered me into one of the rooms at the home. They laughed aloud when we saw a dog asleep on bed in this mud hut.  I then reminded them our Llasa Apso and Golden Retriever do the same when we are not home.  They just didn’t get the similarities but
it was pleasant for me to see them experiencing other cultures.

My wife was most interested in the cauldron cooking in the ‘kitchen’. The kitchen was a mud hut with a thatched roof.   Charcoal stuck to walls giving a musty, smoky aroma.  The large cauldron or pot hovered over fire consisting mainly of dried cow manure.

Inside the pot was a concoction of potato peels and other vegetable matters.

When my wife inquired into whose meal this was and was informed it was the pigs.

The family would ensure they fed the pigs to keep them fat and after that the family would eat from the same cauldron.  Not necessarily the same food but definitely from the same large pot.

It was right here Bali revealed its second lesson.

My wife turned to the other females in our groups and stated, “I’ll never complain about my kitchen again !”

So, Lesson Two from Bali is:

SHOW GRATITUDE FOR WHAT YOU HAVE

Be thankful for what you own and possess because there is also someone who has less and is joyful, happy, and peaceful.

Lesson Two reminds me of the line- “I was complained I had no shoes until met a man with no feet”

Bali Lesson Three

At the end of the arduous 40 kilometre descend from the Volcano all nineteen people were joyed and vibrant.

A few of us were tired, a few of us wanted to ride back up (only joking) but there was a common theme for everyone.

And that was…

Everyone praised and congratulated each other.

All nineteen people applauded each others results and sat down to the feast which was prepared
for us.

For me and one other, we couldn’t eat after such a journey and instead settled for copious amounts of cold water to re-hydrate.

But that’s Ok because the Isle of Bali had just revealed its third lesson and that is:

PRAISE AND CELEBRATE YOUR SUCCESS WITH OTHERS.

The trip down the mountain was over.  Sons #2, #3 and #4 made it down without any more mishap.

My fingers are crossed my wife has forgotten about renovating the kitchen and for me another successful adventure of my life has been achieved.

Bali and its wonderful people has brought to me three great lessons which when placed in numerical order are so important to heed.

1. NEVER GIVE UP FOLLOWING YOUR DREAM;
2. SHOW GRATITUDE FOR WHAT YOU HAVE;
3. PRAISE AND CELEBRATE YOUR SUCCESS WITH OTHERS.

Until next week and enjoy the weekend.

Cheers and Great Selling
Kurt
Email Mastery

“400% Increase In Bookings”

Sol Institute’s, Natasha Burfield talks about how she increased bookings by a massive 400%.

Cheers and Great Selling
Kurt

Quick Email Marketing Tool

Hi Everyone

Here is a quick email marketing tool which will prevent your email address being harvested.

http://www.marketingcues.com/tools/antiSpamEmail.htm

I’ll do a fuller review very soon.

Cheers and Great Selling
Kurt

Should I Buy An Email Marketing List ?

Hi Everyone

This is why buying email lists is very unattractive and could be useless.

It could even cost you time and money

http://directmag.com/magilla/07-14-scammed-list-deal/

Cheers and Great Selling

Kurt

“Email Marketing Statistics Are Thought To Be….”

“Email Marketing Statistics Are Thought To Be….”

Hi Everyone

In an article published  by Chad White in the Email Insider, yesterday,
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109717
it was revealed the anticipated ROI (Return On Investment) from email
marketing in 2009 was closer to $130 for every dollar spent.

It was previously thought the ROI for 2009 would be around $43.52.

This should have all company executives and business owners screaming
at their Financial Officers and Marketing Teams asking them how much
are they budgeting for with email marketing in their advertising budgets this year.

It is well documented email marketing is the best return on investment in
marketing a business can do.

My article posted in February this year outlined this:
http://www.kurtjohansen.com/businessstrategy/%E2%80%9Cemail-marketing-brings-in-the-best-return-on-investment%E2%80%9D.php

but the best is…

it’s now a far better result than anyone expected.

The main reason the stats are so high is we have never been able to accurately count how much spending occurs from a consumer who read an email campaign but goes direct to a website or visits a store.

Now the figures are in and Chad White makes a valid point -

i
f you are not using email marketing in your business – WHY NOT !

Quote from Chad White’s article:

“Be sure to trumpet your successes and the email marketing successes
of your peers and competitors.

If financial self-interest doesn’t motivate your executives,
then perhaps the sense that their competitors are pulling
ahead of them may.”

Unquote.

I will be delivering a talk on email marketing in Melbourne this weekend – you can grab the details here:
http://www.businessactionexpo.com/

Here I will reveal:

  • the 7 Killer Tips to get your emails open, read and acted upon

I’ll also reveal how one business made $39,000 after sending out
only three emails using my tactics.

I know there may be sceptics out there and that is OK.

If, however, you are looking for that edge over your competitors
or simply looking for extra money to pay your bills and feed your family
then take a look at email marketing it is the most cost effective highest
return on investment you can achieve.

Cheers and Great Selling
Kurt
Kurt Johansen
Australia’s Email Marketing Guru

Be Careful With Your Email Marketing

Hi Everyone

I have been creating, editing, composing email campaigns for clients for awhile now.

And have been ordained the title - “Australia’s Email Marketing Guru”.

This is because my ’7 Killer Tips To Get Your Emails Read’ work but also because I protect clients from the so called ‘do gooders’ who do not understand our form of marketing.

For instance, a very good friend and client of mine decided to go alone and send out some emails for himself.

This is a quote from an email he sent me yesterday:

Hi Kurt

…we were delisted last week due to spamming and these are the risks you take when you do it your self.
All OK now but one needs to watch it. I know you warned me.

For my good friend he does know what he is doing yet, he still was closed down for a period of time.

Make sure this doesn’t happen to you.

Follow my 7 Killer Steps and USE me – you will benefit greatly when you do.

Cheers and Great Selling

Kurt

PS: If you haven’t grabbed my book yet, do so over to the right.

Just Don’t Bug Them

Hi Everyone

It’s essential when you send out your email campaigns you
make it important and relevant to your customer.

Just don’t bug them with any old email.

I mean come on…

just because you think it’s email contact time again  – sending out an email should still be worthwhile and prosperous for your clients.

I crafted a campaign for my good friend and client Victor Little, early June,
to take advantage of the end of the financial year.

It didn’t need to be sent then but it gives us
what I call, ‘a valid reason‘ in timing.

The campaign was a success from only 3 emails.  Yes 3 emails.

Many people would have given up after sending one email
if they saw the sales results.

Some may have sent out 2 emails

but…

only a few percent would have had the courage to keep going.

Victor did and after 3 emails, using different subject titles

well…let’s just say,

Victor knows the value of belief.

If you truly have a product and service you believe
your clients should have then eventually your clients will too.

This is what happened.

Here is what Victor sent today as a testimonial for me:

“We have been using Kurt’s email system for over 6 months now and
could not be happier. He has taken a lot of work from my team so we can
spend more time in marketing.

This month we ran a spec.ial campaign for the end of the financial year only using Kurt’s system  – 3 days ( 3 emails) and $39,000 worth of sales and
the majority of stock sold.

This I can swear by was the best promotion we have ever done, the results speak volumes about Kurt’s ability to deliver, he said it would and the campaign did.

We highly recommend Kurt to anyone who needs an autoresponder or email campaign done for you.

From Victor Little
General Manager DEPS
15 Embrey Crt Pakenham
Victoria. 3180
http://www.deps.com.au

Gosh, it’s great to receive messages like this.

It’s even better for my clients to have successes.

And you can too…

Just contact me and let’s get your email campaigns winning like Victor.

Hey, think about it.

3 Emails and $39,000 worth of sales.

As I say to my mates – Not bad figures those !!!

Cheer and Great Selling

Kurt

“Australia’s Email Marketing Guru

PS: Victor is also holding a Business Expo in Melbourne on the 18th July 2009.
I’ll be speaking at it and I hope you register and learn some wonderful business tips.

Here are some contact details:
info@businessactionexpo.com
www.businessactionexpo.com

“Is Speed Killing The NewsPaper?”

“Is Speed Killing The NewsPaper?”
if you ask the newspaper industry it is.

Hi Everyone

Not many people would be aware that the newspaper industry is in strife.

Numerous journalists and administrative staff are being laid off
throughout the world.

And it can’t be blamed on the economic downturn.

You see it all has to do with the massive speed we
now wish to receive our information.

Speed kills. The Internet dramatically changed the role of newspapers because
news doesn’t wait for printing presses and delivery trucks.

Now, content distributed via Twitter, Facebook and blog posts
make content not only instantaneous but everywhere.

Whether you are a news organization, retailer or B2B company you need
a new approach if you are only sending out monthly newsletters.  By the time
your customer has received your monthly newsletter and read it; too
much time will pass before your next one gets there.

If you wait too long, the marketplace will own and shape your message.
Instead of making the news, you’ll react to it.

Email is still faster than print, and then there is of course other mediums
that are even faster.

This information explo.sion and its distractions have led to a
decrease in time and patience by your customer.

The four-page direct-mail letter has been replaced by email marketing and
140-character Twitter offers.

SMS, Twitter, blogs, online video and soc.ial networks compete with
your mailouts, for attention.

Your email message might lose out to the 160-character text message and
the 140-character tweet if you don’t come to the point quickly, with content that’s visible no matter which platform or configuration your customer uses.

So what’s the point of my post today ???

Well, it’s about getting you to realise it’s time to EMBRACE new technology.

It’s about getting to realise there are new mediums and

It’s about getting you to admit you need help to get your message across.

Contact me now and I’ll help unravel the mysteries and have you
working on email marketing, twitter updates and the mag*ic of
Facebook for your business now.

You need to do this before your competitors do.

So contact me NOW.

Cheers and Great Selling
kurt Avatar White 2009.jpg
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru

In Email Marketing To Know How To Persuade People Is…

Hi Everyone

“To Know How To Persuade People Is One Of
The Most Powerful Tools a Person Can Have.”

One guy I’ve known for years who is a master at persuasion is
copywriting genius Pete Godfrey.

And to celebrate the launch of his Last Ever Copywriting &
Marketing Master Class Home Study Course, Pete’s giving away
some powerful fr~ee gifts on persuasion.

If you get on over to www.crocodilemarketing.com
and enter your name and email, you’ll get access to a dynamic report
called: The Ul-timate Copywriting & Marketing Secret.

You’ll dis.cover the one critical thing you can do right now to
become a master at persuasion.

You’ll be grinning like the cat that swallowed the canary once this
secret is revealed. This secret gives you the power to persuade;
the power to get what you want, when you want it.

Go there now www.crocodilemarketing.com and read every
word of this life changing report.

I’ve got my copy; now it’s time to get yours.

Cheers and Great Selling

Kurt
Australia’s Email Marketing Guru

PS: There are 3 copywriting bonuses available when you go to
Pete’s website www.crocodilemarketing.com

And they are fr*ee.

Creating The Interest In Your Email Marketing Campaigns

Desist from Cold Calling in your Email Marketing Selling

NOW !

Hi Everyone

Sounds a hard call to many but if you wish to become successful in email marketing then you need to stop cold call sales and emails.

Cold calling selling is the least profitable and liked methods of any selling.

But…

to do it in emails is even worse.

You see…

when you cold call in a sale it becomes a numbers game.  Maybe you will get a sale, most probably you will not.

The best method to engage a prospect is with the simple art of ‘Creating an Interest’.

“Creating an Interest” is Part 1 of my Three Step Sales Cycle.

It involves the prospect being aroused enough to start looking at your products and services.

Firstly, let’s look at this in a traditional sales sense.

A retail store creates an interest with pop music blaring loud to attract passers by in a Mall in the case of female clothing stores.

Major retail chains create interest  by brochures and catalogues, TV ads and store window displays.

Whilst a prospect may create their own interest by simply NEEDING something.

The science of sales is to hook into this ‘Creating An Interest” first step and see how you can use it for yourself.

Now let’s look at emails.

Anyone receiving an email needs to have a interest created to them within the first few seconds.

but how we do this ?

Well…

By simply applying some courteousness to your email by starting them with their first name. ie.:

  • “Hi Bob….”  or
  • “Hello Mary…”  etc.

The moment a person receives an email it is taken as an interruption to what they doing.  Don’t get me wrong here some people like interruptions.

But if you wish to really create interest with them then you need to add their first name.

Do this is your emails and watch your responses increase.

Next post I will talk about. “How to get past them reading,

  • “Hi Bob….”  or
  • “Hello Mary…”  etc.

Cheers and Great Selling
Kurt
Australia’s Email Marketing Guru

PS: If you are looking for help with your campaigns – contact me – I will be happy to offer guidance.

PPS: Australia’s leading marketer Mal Emery inter-viewed me for one hour about email
marketing.  Listen here.  YES Kurt, I wish to listen to the inter-view.