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“Cold Call Selling – Does It Work???”

May 13, 2009 By Leave a Comment

Hi Everyone

“Cold Call Selling – Does It Work???”

For years sales people have been told to keep cold calling,
eventually someone will buy.

I even remember an old sales video which, I used in my early
training days which pronounced:

“If you make a $100 sale from every 20 calls treat it as making
$5 per call.  Don’t worry about making the unprofitable 19 calls because
YOUR number is 1 in 20.  So make 100 calls a day and you will get
5 sales and $500.  So GET TO IT, phone 100 people today.”

But the unfortunate part of this type of selling is:

  1. the 95 people who received your call didn’t like it and could
    ultimately damage your reputation; and
  2. ALL sales people detest cold calling as nobody’s psychology could
    really continue to take 95 rejections out of 100.

Some years ago I  remember helping a country radio station increase
revenue; but the first thing I did was to have their salespeople
CEASE cold-call selling.

The manager of the station went bonco at me when he heard what I did because
that is all his sales staff ever did.  They would get on the phones
and ring local businesses and ask the owners if they wanted to buy radio time.

This system was neither profitable nor image building for the radio station
as both the business owner whom was contacted; nor the
radio salesperson were comfortable with the cold call.

but guess what – somebody liked it.

It was the…

Radio Station Manager; and as he wasn’t involved in the transaction he
couldn’t see the negative impact it was doing. The few random sales
this technique was bringing in kept his “spreadsheet numbers” happy.

There is a better way to make sales and it comes in a three-step system.

  • Create the Interest;
  • Overcome the Objections; and
  • Close the Sale.

If you create enough interest in your marketing to satisfy the prospects curiosity they will contact you about your products and services then you will never need to Cold Call again.

When they contact you they are automatically in the position of needing something.

And here also lies the difference between “Cold Call Selling” and “Marketing”.

If you LEARN how to market you will never have to sell again

and…

WILL NEVER have to cold call again.

In my next post I will give you more details how to Create The Interest
in your marketing efforts.

Cheers and Great Selling
kurt-avatar-white-2009

Kurt
“Australia’s Email Marketing Guru”

PS: Are you looking to have somebody master your email marketing for you?
Contact me NOW and join a list a successful business owners who use me.

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , , , , , , , , ,

Email Marketing By Using E-newsletters

May 8, 2009 By Leave a Comment

Hi Everyone

When you send out your email marketing messages don’t dismiss the format of E-Newsletters.

E-newsletters are an  informative style of communication which allows you to develop a solid relationship with your list.

Contents of the E-newsletter should be directed towards helping, assisting and informing your clients of your products and services.

E-newsletters are more cost effective than traditional paper-based newsletters and are readily accepted by your list if it contains worthwhile information.  So don’t get lazy with them, make sure you’re  providing information or solutions to help your clients.

Depending on the content of E-newsletter you may discover it is a worthwhile avenue to offer some great deal not normally offered by traditional advertising means.

For instance we are using it with one client to generate ‘testimonials’ with the best ones receiving a meaningful prize.

So get to it.  Master the E-newsletter format of email marketing and be consistent.

Make sure you continue to create one.

Cheers and Great Selling
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Filed Under: Email Marketing, Marketing Ideas Tagged With: , , , , ,

Rocky V Video Whilst You Ponder Your Next Email Marketing Campaign

April 28, 2009 By Leave a Comment

Hi Everyone

A bit of an interlude here between email marketing campaigns.

I can’t resist these Rocky clips as they give great insight into life.

I hope you enjoy this one. Let me know what you think?

Cheers and Great Selling
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Filed Under: Marketing Ideas Tagged With: , , , , ,

How To Survive With Email Marketing In This Economic Climate

April 24, 2009 By Leave a Comment

Hi Everyone

To pursue email marketing takes time, patience and expertise.

Especially in these economic times.

Pick up any paper, turn on the news, the talk is all the same.

Banks Going Under, Fuel Prices Soaring, Basic Food Items a Luxury Many Can’t Afford!

It’s doom and gloom all over the place.

The media knows fear sells, and they are serving up a generous helping for us to consume. The bottom line is people are getting scared.

As business owners, we’ve got to get smarter in order to survive and thrive no matter what the economy is doing.

And that’s why I writing to you today.

To give you some GOOD NEWS for a change.

The GOOD NEWS for all of us is there’s an easy answer. We as business owners can survive and thrive in any economic climate. And now, it’s never been easier.

You can laugh in the face of recession and sleep like a baby while others toss and turn in despair. That’s because a couple of very clever guys have joined forces to create Crocodile Marketing.

Their tagline is outrageous. But knowing this pair of guys, I know they’re deadly serious. Anyway, here’s Crocodile Marketing’s tagline: Take a bite out of the Competition & Rip your competitors apart!

Ouch!

But how does this help you? Why is this good news?

Well the two guys are Pete Godfrey and David McMahon. Pete is better known as “The Wizard of Words”, Australia’s best known copywriter and sales strategists. When Pete talks copy, we all listen; it’s that simple.

And David is a media and marketing expert; he’s the guy all the top players in Australia use for their SMS, fax and voice campaigns.

Anyway, they’ve just finished writing a new book called: RECESSION BUSTING SMALL BUSINESS BIBLE: 7 Easy Ways to Survive and Thrive in a Recession.

Perfect for online and offline marketers alike, this book is valued at a very real $99.00. But today, it’s your free.

Yep, free. (And no, this isn’t a download. It’s a real, A4 sized book that gets posted to your door!)

Here’s just a glimpse of all the little-known business boosting info on offer inside the RECESSION BUSTING SMALL BUSINESS BIBLE.

* The BIGGEST bang for your buck! Post this simple, yet devastatingly effective letter to every customer … this one brings in the money just like magic. You get the rights to modify this letter and use as your own. Just change to suit and then post; it’s that easy!

* How to get other people to get new customers for you, for FREE. This secret is POWERFUL… can DOUBLE your business within weeks! See the easy-to-follow template that makes implementing this secret child’s play.

* How to Recession-Proof your business… so you make money no matter what the economy is doing! While your competitors toss and turn in despair, you’ll sleep like a baby… knowing you’ve a got a proven, predictable system for getting new and old customers beating a path to your door. Never worry about cash flow or the economy again!

* Instant cash flow surge! Open the flood gates to maximum profits. You’ll see a powerful promotion that brings a swarm of new customers to your business. You get the ads, the letters, and a simple to follow blueprint on what to do and how to do it. Nothing could be easier.

* The most potent marketing strategy ever invented.  Attracts qualified, eager-to-buy customers like bees to a honey pot. What’s better, this strategy eliminates price shoppers so you can charge what you’re worth. See this strategy in detail, along with actual examples of a winning promotion still going strong after three years!

For a LIMITED time, Pete and David are offering this book FREE.

To see what all the fuss is about, click the link below.

Get Your Crocodile marketing Book Here.

The guys have a few other free goodies planned for you as well.

Go take a look at them, simply click here to view.

Cheers and Great Selling
Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Here’s the link again

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , ,

“Is The Current Economic Crisis a Blessing or a Curse For the Email Marketer ???”

April 22, 2009 By Leave a Comment

Hi Everyone

“Is The Current Economic Crisis a Blessing or a Curse For
the Email Marketer ???”

We are all aware of the current economic crisis.

But…

How does it affect the email marketer?

Read this post from Aaron Smith at MediaPost Publications to see his
spin on things.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104592

Cheers and Great Selling

Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read”

Filed Under: Business Strategy, Email Marketing Tagged With: , , ,

“Fine Hits Spammer”

April 7, 2009 By Leave a Comment

Hi Everyone

I was asked the other day, “Kurt,  why don’t I just do
my emailing marketing myself ?  What’s the advantage of
using you?”

This is a great question and answered honestly
is “You could.”

but with this comes some inherent risks.

I bet you this chap wished he used me.

Yes, you could send out your emails yourself, you could
play around with the laws and you could be successful at it

and you also could be $90,000 out of pocket.

Your call.

There is now less than 24 hours to go before the deadline
expires to have me look after your emails campaign at
50% below normal fees.

Don’t delay, don’t miss out – make sure you
grab this opportun.ity NOW.

You can view the offer here.

Cheers and Great Selling

Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read” to the right

PS: I still have GUILT – but by midnight Wednesday 8th April it
will be over.

PPS: Damn you Mr Martins – You have got to me big time this year
but only for few days !!!  click here for  the offer
“Mr Martin Forces Kurt To Repent On April Fools Day”

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

“Mr Martins Gets His Revenge Part II”

April 1, 2009 By Leave a Comment
“Mr Martins Gets His Revenge Part II”

Hi Everyone

Well, Mr Martins certainly had his revenge today – that’s for sure.

You see, I wanted to send you a very spec.ial April Fools Day Offer -
care of Mr Martins.  (if you haven’ read your last email you can read about
Mr Martins here.)

But…

alas the gremlins hit my great plans as YouTube took the day
off for maintenance.

It’s my fault I cut the deadline too fine which just goes to show
in this business you need to be prepared.

Never Mind…

Everything is back on track and it really doesn’t matter because my
good friends overseas are still sleeping and about to wake up to
April Fools’ Day.

And so to make things up I am extending my April Fools Day offer
for 48 hours.

You will need to click here:

Cheers and Great Selling

Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read” over to the right.

PS: I have GUILT now – the offer will only last 48 hours as I can’t
keep feeling this way.

PPS: Damn you Mr Martins – You have got to me big time this year !!!

Filed Under: Business Strategy, Email Marketing, Personal Tagged With: , , , , , , ,

“Mr Martins Gets His Revenge” – The April Fools’ Joke Is On Me”

March 31, 2009 By Leave a Comment

Hi Everyone

Tomorrow is April 1st and traditionally it’s time to play
a joke on someone.

In my day, many, many moons ago, you could only do this
until midday. Don’t ask me why, you just could.

I grew up in the Western Suburbs of Sydney and I would
come up with some of the funniest (to me at least) jokes I
could play on my teachers.

I remember Mr Martins my science teacher.

Mr Martins had great plea-sure in introducing the class
to the fine art of dissecting rats.

This skill could be learnt in a one 40 minute period

but – NO…

Mr Martins thought the fine art of rat dissecting should be
learnt over many lessons and many alc*ohol-drenched
preserved rats.

To a class of 14 year old boys, once you have seen one
dead rat you have seen them all.

So, naturally I got bored pretty quickly and I came up with various new methods to, well, let’s say, ‘explore’ them.

Now to this day, I do not remember what the purpose of
rat dissecting is, but I do remember vividly how brightly and
explosively they flare up when the alcohol soaked rat meets the
science classroom bunson-burner.

I also discovered that if you light a strip of magnesium metal
and place it inside the soaked rat with a few selected
chemicals the magnesium continues to burn from the inside
out and eventually ‘poof’ – the rat explodes leaving a frightful
hideous concoction of mattered mess. (this is in the category
of “KIDS, I AM A PROFESSIONAL -
DO NOT TRY THIS AT HOME”).

So, now it’s time for me to introduce Mr Martins to my new
experiment.

I grabbed his attention when I explained to him my rat was
obviously rotten as when I put my scalpel to it I could not
penetrate the outer fur and skin.

Unbeknown to Mr Martins at the time, the magnesium strip,
fuelled by the chemicals dropped down the rat’s
gullet, was burning brightly inside the poor dead rodent.

and…

as he was prodding, touching and ready to show this
obviously inept 14 year old how to meticulously
dissect a long-tailed-sewer dweller using the hands
of a science teacher-surgeon

the rat …well…um…

yep,

you’ve got it…

all over over him and his well groomed, 15 times an hour,
hand-combed beard.

He looked at me with rodent fragments dripping from his brow.

I looked at him clean and stoic from a position three steps back
(you don’t think I was going to be alongside him do you?)

and I did…

what any honourable 14 year old boy would do in the circumstance,

I said,

“Mr Martins, what have you done to my rat ?!”

“I thought you knew what you were doing ?!”

To this day, “God rest his soul”, Mr Martins was not made aware of
the untimely April’s Fools’ Joke I had orchestrated.

Actually it wasn’t untimely.

It was only the second period and a clear
two hours within the midday cut-off for April Fools’ jokes to occur.

but…

I AM REPENTING.

Tomorrow, I am going to send out an email which
will make me a fool and you a winner…

because…

it’s time for me to take the punishment for playing
that April’s fool joke on Mr Martins many, many years ago.

So come back to this page tomorrow – there will be a special
Aprils Fools’ Day Offer.

It’s Mr Martins’ time to get his revenge.

Cheers and Great Selling

Kurt
Kurt Johansen
“Australia’s Email Marketing Guru”
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read” over
to the right.

PS: The offer will be available ONLY on April’s Fool Day

PPS: Because that’s the rules of Aprils Fools’ Day.

PPPS: And to think I have been carrying this secret with me
for all these years. Good on ya Mr Martins, you deserve your revenge.

Filed Under: Email Marketing, Personal Tagged With: , , , , , , ,

“Email Marketing Response Rates For…”

March 17, 2009 By Leave a Comment

Hi Everyone

“Email Marketing Response Rates For…”

Many people couldn’t resist the temptation.

The curiosity just got to them.

Were they reliving their childhood or was there another compelling
reason to discover which cartoon was voted the
best of all times?

46.27% of people who read my email:
“This cartoon was voted the best of all times…”
clicked on the link to find out what it was.

How do these statistics stack up.

Well…

a 1% -2% click through rate is Ok.

3%- 5% you should be very happy.

6% – 10% you are getting good at this game.

10% – 20% give yourself a great pat on the back and ‘high-fives’, whoooo.

20% – 30% you ARE a master marketer.

But…

46.27% – boy oh boy.

Doesn’t really matter why they did click through though -

* curiosity;
* intrigue;
* a cartoon fan

The fact is they did.

and what this means is…

if you can create enough intrigue and curiosity in your marketing
campaigns to get a 46.27% click through rate -you will be
extremely happy – Like I am.

Email Marketing WORKS and MAKES sense.

Cheers and Great Selling
Kurt
kurt@johanseninternational.com.au
Direct: 0412 94 77 33
Grab my book “7 Killer Tips To Get Your Emails Read” over to the right.

PS: If you would like to know more about exploring email marketing
or indeed video marketing – contact me. I can help.

PPS: If you missed out finding out what the cartoon was you can – look below this post and click on the screen

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Filed Under: Email Marketing Tagged With: , , , , , , ,

Email Marketing Was Her Key

March 10, 2009 By Leave a Comment

Janine Allis’s success was aided by Email Marketing.

In my last post I revealed the lady behind Boost Juice and her phenomenal success.

Janine Allis had a background in advertising and marketing as did her husband.

With all this knowledge they used Email Marketing as their prime source of getting their message to their clients.

Janine collected email addresses and constantly informed her target audience of their expanded product range.

Janine also had a passion and a determination to succeed.  This is crucial in any business venture.

If you have a passion and determination to succeed it is a start.

You also need to have a plan and marketing mechanism to succeed.

Janine Allis used email marketing – it is a key to her success.

For your passion to succeed consider email marketing it is the tool you cannot do without.

Cheers and Great Selling
Kurt

Australia’s Email Marketing Guru
kurt@johanseninternational.com.au
Direct: 0412 94 77 33

PS: If you wish help with your email marketing, contact me – I would be only too happy to help.

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Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , , , ,
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