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May 18, 2012

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Email Marketing: New Video Series

May 31, 2011 By Leave a Comment

Hi Everyone

Over the years I have been preaching the use of Video in your email marketing.

Many of my clients have dabbled with it but some have found it a bit too daunting for them.

And I can understand it.

It can be frightening at first.

Well to help you, Andy Jenkins (i.e. The Video Boss), just released a brand new Video Series – and it’s about a subject I like…

ATTRACT MORE MONEY!

In these videos, you will see simple little techniques that outshine all others you may have seen on how Video Marketing can persuade and convert – (meaning… make more sales).

Click on the link below to watch the first two videos live:

Video Boss Videos

You will see across the top a heading:

  • “Video Gets More Money Than Anything” – that’s Video #1 and
  • “Little Boss” – that’s Video #2 .

I’d watch “Video Gets More Money Than Anything” – Video #1 first.

Hey, this is pure content and is certainly worth watching.

I have.

Here’s the link again. Video Boss Videos

Believe in Yourself
Kurt

PS: There’s no sales pitch in these videos – just pure content. Video Boss Videos

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: Easter Sunday Special Offer

April 25, 2011 By Leave a Comment

Email Marketing:

You want to but are not sure how to?

Let me help.

I’ll hold your hand for 3 months and help you strategise and craft marketing emails to boost your sales, profits and income.

And how will you feel when we do?

Plus…

I guarantee my services.

Contact me now. Offer limited and closes in 5 days.

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , ,

Email Marketing: Subject Lines and Pre-Headers

April 25, 2011 By Leave a Comment

Hi Everyone

Subject Lines and Email Pre-Headers

If you wish to be recognised by your email recipients make sure you
include your name, brand or company in the subject line.

People open up emails from those they trust and respect.

Research tells us emails which clearly reveal the name of the sender
have more open rates than those which do not.

Another tip is to use a email content subject line or what is commonly known as an email pre-header.

The pre-header enables recipients who have opened the email to make a
quick and easy decision if they wish to read further.

The email pre-header could contain the email subject line again or it
could contain a link to a website you wish your recipients to be taken to.

The link is very useful for people who read their emails via Smartphones.

Most email programs these days allow the recipient to read emails in a preview frame.  This means a person doesn’t need to click on your email to open it.  They can simply preview the email to see if they wish to view.

With this in mind it is essential to get to the point about your email.

A way this can be done if you would like to tell a story first is to create
a curiosity line like:

“I have a special Mother’s day offer for you for being my client…but first”

Another tip if you wish to include images in your email is to name them so
if they are blocked people can still read the name and know what should have appeared there.

Don’t label your images as numbers or symbols as these will
mean nothing to your recipients.

Email marketing is the most cost effective and and quickest means to get your message out to your customers.

But…

It requires consistency and persistency.

Don’t give up otherwise everything you did before was wasted.

If you need an email program – and you do if you are serious about email marketing – then the one I use and recommend is Smart Email.

Take a look – it’s brilliant and comes with initial training by me.

Believe in Yourself.
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing: Mother’s Day Meets Ebay

April 12, 2011 By Leave a Comment

Hi Everyone

Last week I told you to start planning your email campaigns for Mother’s Day.

You should because…

Even Ebay has started.

Mothers Day E-Bay

Believe in Yourself
Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , ,

Email Marketing: Are You Ready For Mother’s Day?

March 31, 2011 By Leave a Comment

Hi Everyone

“Are You Prepared For Mother’s Day?”

Gosh, it’s probably the furthest thing from your mind, with
Easter coming up in a few weeks time.

But..

if you don’t start thinking about Mother’s Day now you
may miss out on this very important day in sales.

You see, although retail spending has plummeted, I bet there will
be an abundant amount of money gleefully taken out wallets and
directed to keeping a very important person happy.

Don’t despair if you have not thought about Mother’s Day yet.

I am here to help.

Use these dates to program your marketing.

Firstly, you need to plan your marketing to finish on Mother’s Day.

In Australia, Mother’s Day  falls on the second Sunday in May (8th May)
Let’s call this your “Email Marketing Campaign Finish Day.”

then…

You need to work backwards, weekly, and decide how many emails
you may wish to send before the Campaign Finish Day.

I like to commit to at least a minimum of a four – five email campaign.

For example…

If your Campaign Finish Day is the 8th of May (Mother’s Day), then you
have the week’s commencing Monday 2nd May, 25th April, 18th April and
the 11th April to send emails.

If you wish a five email campaign, use the Friday before Mothers Day
as a final reminder.

Confusing?  Let me help.

If you wish to send one email per week the schedule would look like:

* Email One – send week commencing – 11th April;
* Email Two – send week commencing – 18th April;
* Email Three – send week commencing – 25th May;
* Email Four – send week commencing – 2nd May.
* Email Five – send the Friday before Mother’s Day – 6th May.

All of these emails are to be centred around the theme, Mother’s Day.

So Kurt, what have you to offer your clients for
Mother’s Day ???

Get to it and start planning NOW.

If you leave it until the last moment it will be too late.


Believe in Yourself

Kurt

Filed Under: Email Marketing Tagged With: , , , , , , , , ,

Email Marketing: Sarah’s First Email Made Money

February 10, 2011 By 2 Comments

Hi Everyone

This is what Sarah emailed me just minutes after sending her First Marketing Email to a list she hasn’t been in contact with for years.

===================================================

My first email generated sale!

Hi Kurt,

One customer has ordered 4 rompers!

That’s a warm fuzzy!

Ooh, and as I was typing this I got another order!!

This is FUN!!!!!!!!

Sarah Thompson
Hoity Toity
====================================================

And…

It could be FUN for you too.

Contact me at kurt@johanseninternational.com.au to get email marketing NOW !

Cheers and Great Selling
Kurt
Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing – It’s Biggest Asset Is Also It’s Biggest Enemy

September 28, 2010 By Leave a Comment

Hi Everyone

Email Marketing’s biggest asset is also it’s biggest enemy.

Let me explain…

It’s very affordable and cost effective to email.   Most people have an email address so it becomes very easy for anyone to send an email.

And this is where the problem could lye for legitimate email marketers.        i.e. Getting their message recognised through all the clutter in a person’s in-box.

Most businesses or people do not understand that email marketing is a science which takes testing, testing and more testing to discover what works best.

There are many things which could be tested too.

Like…

The subject lines, the headers in an email.  Images are also useful additions to an email.

Then you need to consider if you should send a short email or a long email and never discount the method of sending emails.

By this I mean emails should be sent in both HTML and Text versions. Allow the recipient to decide which format they would like to view them in.

With all emails you should also have sound content which is related to the reader and ensure you include a call to action.  Never let the reader wondering what they should do next.

The final part of any email marketing campaign should include your ‘signature’ including links and make sure you also include at least two PS’s.

Email Marketing is affordable and this allows most people to undertake it.

But…

Learn the tips, learn the ways, methods to ensure you get your messages read and become a sought after email marketer to your clients.

Yes, the biggest asset is its affordability so this makes it also  its biggest enemy.

Learn how to email market effectively and you will be soon recognised as a legitimate whiz where your clients will appreciate your messages.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , ,

How To Email Market

September 22, 2010 By Leave a Comment

Hi Everyone

Here is a short 4 minute helping you understand how to undertake email marketing

and…

what email marketing program you should use.

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , , , ,

Email Marketing: How To Get Your Emails Noticed.

July 27, 2010 By Leave a Comment

Hi Everyone

This week I talk about getting your emails noticed.

The first part of an email a recipient reads is the ‘From Line”.

You have a few choices what to use here, including:

* Your company name: (i.e. Johansen International);

* Your name: (i.e. Kurt Johansen);

* The position name of someone in your business: (i.e. CEO – Johansen International);

* The email loyalty program name: (VIP Club – Johansen International); OR

* your name and a description of your services: (i.e. Kurt Johansen – Email Mastery).

The choice should be based on what you think most recipients are likely to recognize.

Your first and last name is quite a useful relationship building technique but it must be recognisable to your recipients.

If you are sending to a list of people who know you and are expecting your emails then you may use your names successfully. i.e Kurt Johansen.

This particular ‘FROM’ technique works especially well for small businesses who have a personal relationship with their clients.

But…

If you are sending to a list as an employee or from a business where the business name is primarily known then it may be wise to use the business name. i.e. Johansen International.

Whatever you choose be consistent.  If you change, it may confuse your recipients which could lead to ‘unsubscribes’.

Please DO NOT use “sales@abccompany”, or “admin@abccompany” etc. as these will not help build a relationship with your lists.

Also keep in mind many emails are now read on mobile phones. Therefore it also pays to get your ‘FROM’ line identified early. i.e “Kurt Johansen – Email Mastery” rather than “Email Mastery – Kurt Johansen”;

An often overlooked element of the FROM line is a person’s email address. Try to avoid using ‘Hotmail, Yahoo, Gmail addresses if you email market. Use your email address. i.e kurt@johanseninternational.com.au

Your real address will render a more personal touch when it comes to email marketing.  If you do not wish people to reply to the FROM email address (as it is your personal email address) this can be organised.

Email Marketing programs allow you to program where the return/reply email should be directed to.

So, make sure you have your FROM line correctly set up if you wish to succeed in Email Marketing.  If you need help contact me. We can get you into a professional Email Marketing system for only $49.50 per month.

Click http://budurl.com/EmailProfits to view.

PLUS…

When you come on board I will throw in 2 one-hour training sessions (valued at $500) from me – absolutely FREE.

Yes, I will walk you through how to use the system to best affect and how to get the most out of your email marketing for FREE when you sign up at http://budurl.com/EmailProfits

Take a look NOW. Click http://budurl.com/EmailProfits to view.

Cheers and Great Selling
Kurt
Kurt Johansen
Email Marketing Strategist

PS: Act straight away – CONTACT ME. You need to start email marketing NOW.

PPS: We can get you started for as little as $49.50 per month. Click http://budurl.com/EmailProfits to view.

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , , ,

Email Marketing – Google Rates Me #2

July 22, 2010 By 2 Comments

Hi Everyone

For the past two years I have been trying to get ranked in
Google for the Keywords Email Marketing.

Last night I was given this fabulous news.

I am rated #2 in Google for the Keywords Email Marketing
out of 297,000,000 pages which contain those two words.
Beaten only by Wikipedia.

Yes, #2 position in the world out of 297 Million web pages.

Screen shot 2010-07-22 at 10.48.06 AM No 2 in Google

Screen shot 2010-07-22 at 10.48.06 AM No 2 in Google

This has only been achieved by NOT GIVING UP.

My clients know; I know Email Marketing.

NOW GOOGLE does too !

Cheers and Great Selling
Kurt

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , , , , , , , ,
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