“Two Similar Messages. Two Different Results.”

“Two Similar Messages. Two Different Results.”

Getting your customers to respond to an email or an SMS is never an exact science yet there are things you can do to help people take action. There are principles to adhere to and a wealth of copywriting experience, history and expertise to tap into. And it is a learned skill, which means everyone who chooses to learn can do it. But it is … [Read more...]

“The Truth About Email Open Rates And Statistics”

“The Truth About Email Open Rates And Statistics”

"This Email Is Going To Offend Many Email Marketers" Yet...it has to be told. Let me welcome in 2014 with you with the honesty of a Tom Hank's Movie. It is time the TRUTH about Email Open Rates and Statistics Was Told. For too long the promise of riches and immediate sales by sending just one email needs to be exposed as a phony and a hoax … [Read more...]

The Reason Why Email Marketing Results Are Not Luck

The Reason Why Email Marketing Results Are Not Luck

Just in case you were wondering why email marketing success is not luck... "Luck is just a terminology." Do your homework, research and marry it to core positive life values and luck is obsolete. Testing and recording email open and read rate results is paramount in this game. It never stops." Believe In Yourself … [Read more...]

Everybody Needs Somebody Sometimes

Kurt Presenting

I have just returned to my bunker in Adelaide after a very fruitful weekend in Sydney teaching savvy businessowners how to engage their customers and make money with email.                               The workbook provided was jammed packed full of gold nuggets and the one-on-ones I did will cause massive explosions to their results. After … [Read more...]

Auto Responders: The Email Marketer’s Magic Weapon

Auto Responders: The Email Marketer’s Magic Weapon

Imagine this... Pauline (an avid baby clothes designer) visits your website.  You sell a book which helps improve her designing knowledge.  She's highly interested in what you have to offer, but she's just not ready to purchase yet.  She's still recovering from the school holidays and needs to pay off the credit card that she used extensively … [Read more...]

Success Secrets Of The Email Marketer Revealed…

How_To_Create_Email_Marketing_TRUST

If you use email in your marketing arsenal then I have something very special for you today... But first... Yesterday's email about me not liking muti-speaker events created quite a hive activity. The open and click through rates the email achieved were up by a staggering 23.6% which just goes to show that if you get the headline right then … [Read more...]

“5 Things To Hate About Marketing Seminars”

“5 Things To Hate About Marketing Seminars”

Have you been to a marketing seminar over the past few years? The ones where there are multiple speakers and they give you all the latest tricks and techniques which will make you money? You know... The seminars where they pump you full of 'back slapping', 'high fives', 'praise the lord' type rhetoric ! Yes they exist... … [Read more...]

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