“Na… I’m not that much of a Bastard”

“Na… I’m not that much of a Bastard”

Everyday one of my clients or I send out marketing emails. Most days there are multiple emails being transmitted through cyberspace. Why ? Because it is the quickest, most affordable and effective way to get your message to your customers. And it makes money ! It was not always like this for me though. I once owned a retail store in Garden City … [Read more...]

The Definitive Guide To Christmas Email Marketing

The Definitive Guide To Christmas Email Marketing

Did you know it is only one month next Tuesday until Christmas Day ? Gosh... But first... In Adelaide over 20 years ago there was a Breakfast Duo named Baz and Pilko. They were a couple of larrikins who used to get up to all sorts of pranks on listeners. They also did a stint on breakfast radio in Sydney and were famous for their prank which caused … [Read more...]

All these forms of marketing are well passed their used by dates 193 days later… Except…

All these forms of marketing are well passed their used by dates 193 days later… Except…

Can I ask you a few questions today? If you viewed a TV ad shown during your favourite T.V. show 193 days ago would you remember the ad and act? How about an advertisement in your daily newspaper with a fancy eye-catching border printed 193 days ago?  Would you send back the coupon today? Or a flyer or a brochure delivered by a 'walker' and placed … [Read more...]

You Deserve To Learn From The Best

You Deserve To Learn From The Best

I was at a Junior Football meeting last night and people were talking about how their kids could become better players. There were exchanges around: Improved Training Drills; Improved Dedication and Want to Succeed; and to get Better Coaches. It was universally agreed that to succeed you need a number of elements. Yet the most talked about point … [Read more...]

“Do I Really Need You For My Email Marketing Kurt ?”

“Do I Really Need You For My Email Marketing Kurt ?”

I received this response yesterday after sending emails about my offer to open up spots for people to chat to me one-on-one. "Do I Really Need You Kurt ?" At first I was shattered.  Not need me?  What the heck??? Then I chuckled and said to myself, "Get over yourself Johansen !" "Of course they don't need you."  "They can do this … [Read more...]

“Don’t Waste Transactional Emails”

“Don’t Waste Transactional Emails”

I was talking to Bill a client today.  Bill is a motor mechanic and on-and-off I have been helping him for a few years. Bill was wondering how he could make more use of email to his clients and what he could discuss with them. This is a normal question I receive from business owners but more importantly it is the biggest road block which prevents … [Read more...]

“Give Them More Than An Offer In Your Email Marketing…”

“Give Them More Than An Offer In Your Email Marketing…”

I have been working with two new clients on their email marketing since last week. One a start-up business and another an established business. The rules of email marketing are the same though. 1. Start with a List.... If you do not have a List - make, or start one immediately. 2. Build a Relationship with your List... Don't try to sell them … [Read more...]

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