“3 Things The Fat Man In The Red Suit Taught Me This Year”

With Christmas over for another year time now moves forward to the New Year. But before I move forward I reflect on Santa and what lessons he taught me. Maybe they mean something for you too? Lessson #1: Be Patient Sometimes I find being patient difficult to do, yet the lesson is well received. You see... Santa has to wait for all the kids to put … [Read more...]

Top Ten Tips To Help With Your Christmas Email Marketing

Christmas Emails arriving in inboxes are expected this time of the year and are as common as sighting a fairy sitting on top of a Christmas tree. And the beaut thing is... It is the norm. What this means is people are expecting to hear from you. Which is fantastic for the business person who understands email marketing. It doesn't matter how big or … [Read more...]

“Head down…Bum Up”

As the saying goes... "Head down...Bum Up" (I cleaned that up a bit.) How's your Christmas sales plans going ? Organised yet ? Know how to get your messages out there with success ? For me, I have busy talking, strategising, planning and writing emails over the past week for those fortunate enough to get hold of my Christmas Writing Email … [Read more...]

“Na… I’m not that much of a Bastard”

Everyday one of my clients or I send out marketing emails. Most days there are multiple emails being transmitted through cyberspace. Why ? Because it is the quickest, most affordable and effective way to get your message to your customers. And it makes money ! It was not always like this for me though. I once owned a retail store in Garden City … [Read more...]

The Definitive Guide To Christmas Email Marketing

Did you know it is only one month next Tuesday until Christmas Day ? Gosh... But first... In Adelaide over 20 years ago there was a Breakfast Duo named Baz and Pilko. They were a couple of larrikins who used to get up to all sorts of pranks on listeners. They also did a stint on breakfast radio in Sydney and were famous for their prank which caused … [Read more...]

All these forms of marketing are well passed their used by dates 193 days later… Except…

Can I ask you a few questions today? If you viewed a TV ad shown during your favourite T.V. show 193 days ago would you remember the ad and act? How about an advertisement in your daily newspaper with a fancy eye-catching border printed 193 days ago?  Would you send back the coupon today? Or a flyer or a brochure delivered by a 'walker' and placed … [Read more...]

You Deserve To Learn From The Best

I was at a Junior Football meeting last night and people were talking about how their kids could become better players. There were exchanges around: Improved Training Drills; Improved Dedication and Want to Succeed; and to get Better Coaches. It was universally agreed that to succeed you need a number of elements. Yet the most talked about point … [Read more...]

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