The Email Marketing Guy
Hi Everyone I have been keeping a close eye over the past 12 months on the regularity and increase of people reading their emails via their Mobile Phones. It was a perplexing situation for us Email Marketers because it could mean we needed to drastically change our methods quickly. But... What I have discovered and researched is the … [Read more...]
Hi Everyone I have been in some interesting discussions recently over whether to send out marketing emails in HTML or TEXT. It seems the big push these days, coming from the Internet Marketers, is to send in TEXT. The reason behind this would be deliverability. By sending out emails in TEXT format the belief is you have a greater chance … [Read more...]
Hi Everyone "Cold Call Selling - Does It Work???" For years sales people have been told to keep cold calling, eventually someone will buy. I even remember an old sales video which, I used in my early training days which pronounced: "If you make a $100 sale from every 20 calls treat it as making $5 per call. Don't worry about … [Read more...]
An interesting discussion I just had with one of my clients. You see he rang me to ask a question about a seminar happening on copywriting this Saturday. When he called the number on my mobile showed 'withheld' which means he had blocked his phone number from being seen. Or in other words he didn't wish to reveal the phone number he was calling … [Read more...]
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For anyone thinking of having Kurt as their ‘email marketing coach’ let me say this- do it! After following Kurt’s instructions and setting up an email system that works, I now have my own style that has evolved from this training which I love, and the word back from my clients is that they think its a winner too. Thankyou Kurt, I really appreciate all your help and advice
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