February 6, 2012

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Easter Is Over – So What is Next?

April 11, 2010 By Leave a Comment

Hi Everyone

For the email marketer, Easter is over, so what is next in-line.

It doesn’t need to be a certain event, though these critical times in the consumer spending habits work well – it could just be about letting people know what more you can do for them.

For instance…

what problems or concerns have you solved for a customer lately.  What good deed have you done which would benefit other people.

Let me explain…

Last week I was interviewed by Master Interviewer West Loh.  http://www.westloh.com .  West has interviewed some of the greats in the business/entrepreneurial world like: Bob Ansett, Brian Sher, Noah St Johns, Yaro Starak, Rowena McEvoy.  Now some of these names may not be known to you but I can assure you they are all very very successful people in their fields.

During West’s interview it was obvious I was dealing with a thorough professional who did his research, knew my topic and was prepared to ask me the toughest questions.  At the end of the 50 minutes both West ad I now have a interview which can help his business and mine.  We can turn this into a product and make it available for our clients.

The point I am making here is don’t just rely on your old fashioned selling ways.  Look at doing something different for your clients and help them solve them problems.

If you wish to contact West to see if he would interview you then go to his website at http://www.westloh.com and contact him.  Now these interviews are not free.  West will explain this to you.  Treat it as an investment in which you can reveal your products and services more extensively to your clients in a different media.

We need to be proactive in our marketing, we need to stay on the front foot and continue to push the boundaries and do things our competitors don’t.

But above all we need to help our clients.  My interview with West Loh does that.

What could you do to help your clients ???

Cheers and Great Selling
Kurt
Email Mastery

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

“They Are All The Same Word”

October 27, 2009 By Leave a Comment

Hi Everyone

“Sales, Influence, Negotiation, Persuasion”, are all the same word.

It doesn’t matter what our belief system is; we are all into one of these.

The trick  is to give so much value the person feels wonderful during and after the experience.

If you have a good product and it is fairly priced and you are ethical then… you are on your way.

But…

When you use Email Marketing you also need to overcome a major hurdle in that people cannot see you.

The communication process is made up of:

Words 7%

Voice 38%
(including pitch, volume, tone etc.)

Body Language 55%
(Hand gestures, facial expressions etc.)

Total 100%

and…

when you use Email Marketing they cannot see your face or body language nor hear your voice – and this is a major obstacle to overcome.

So, what can we do to overcome this?

Firstly, treat them with respect and use their name in your messages.

Secondly, grab their interest.  Write to them as if you are talking directly to them.

Thirdly, captivate their attention.  Get into the emotion of the product and service you are asking them to take on.

and above all…

be HONEST in your dealings.

Give them value, give them great offers and DELIVER.

Deliver, on time and on budget.

So don’t be shy to use these words in your vocabulary “Sales, Influence, Negotiation, Persuasion”    -   if you are credible they will believe.

Cheers and Great Selling

Kurt
Email Master Coach

Filed Under: Business Strategy, Email Marketing Tagged With: , , , , , , ,

An Email Sales Template You Can Use

December 19, 2008 By Leave a Comment

“I Was Asked Yesterday What Do I Actually Do For A Living”
And It Took Me By Surprise

so much of a surprise that as a Very Merry Christmas present from me;
when you read this email and grasp it contents you will receive a valuable
marketing and sales template.

Read, Digest and Enjoy !

Hi Everyone

This person surprised me with this question because they have been receiving my emails over the past 18 months and had even replied to me at times with,
“I love getting your emails Kurt, they brighten up my day.”

These are terrific emails for me to receive but this person must have some bad workdays – don’t you think.

Then the words of P.T. Barnum began ringing in my ears.

And I “quote”:
“Your object in advertising is to make the public understand what you have
got to sell, and if you have not the pluck to keep advertising, until you have
imparted that information, all the money you have spent is lost.”
P. T. Barnum 1880
“Unquote”

Well, I am going to indulge in this email.

and…

Yes, there is a line here as many may well say I do this all the time !

because…

I may not have “made the public understand what I have got to sell”

But…

I am going to provide you with a copy of an email I sent to a prospective client.

I have taken out the ‘confidentiality parts

It’s my ” Christmas Present” to you – Merry Christmas.

Read it , Digest it and Use It In Your Business !

Email Sent To A Client:

Hi ………….

It’s Kurt Johansen.  (Referee’s name) ………. from (Referee’s business) …………, introduced us yesterday.

I am confirming us getting together on Monday at 10.00 am.

As asked, I am including a spiel on who I am and what I do.

More specifically this email contains:

    1. My introduction.  It’s my ‘elevator pitch’, not too personal in an email but it gets the appoint across;
    2. What we do;
    3. How ABC can benefit from this;
    4. An additional Massive benefit for ABC;  and
    5. The Fees;
    6. The No Risk Guarantee; and
    7. The conclusion.

    Let’s start:

    1. Introduction:

    My name is Kurt Johansen. I am known internationally as Australia’s Leading Email Marketing Strategist.

    I teach business people world-wide a step-by-step process to get their marketing
    emails opened, read and acted upon.

    It has worked for me and many others and if you learn it and use it as described there
    is a good chance it will work for you too.

    If you would like a free book valued at $29.95 titled “7 Killer Tips To Get Your Emails Read” explaining my system simply go to www.kurtjohansen.com and register your details.

    A copy will be sent direct to your in-box, free of charge.

    Google my name, Kurt Johansen, and you will find me in the number one spot against 1.6 million competing pages.  Often I appear on the first page of Google up to 5 times.
    This is because of the expertise I have in marketing. My personal website
    www.kurtjohansen.com is actively read by followers around the world.

    2. What We Do

    As a business coach I have continually heard business people tell me they suffer from
    one or more of these frustrations.

    • I don’t market to existing customers;
    • Besides it costs too much to market;
    • I don’t have the time to market;
    • I’m a ….. not a marketer.

    Business people concentrate so much in their business they neglect to work on the marketing of their business.

    And…

    the growth, expansion and maintenance of a business is in the marketing.

    Marketing used effectively attracts people to continually return to a business
    and not go to competitors.

    So, although I provide all the tips and methods how to use email marketing profitably for a business in my book, most people do not ACT upon the information.

    They are not alone and it is not their fault – it’s just a reality of business.

    What we specifically do is to help conduct and maintain email marketing campaigns for our clients to bring in cash splurges they would not have had.

    This is done by using our unique software which allows clients to maintain unlimited customers in unlimited databases.  These databases can be segmented into different areas of a business so we can match the marketing message direct to the correct customer.

    We call this “Email Mastery” and it’s about sending the right message to the right person at the right time.

    We can also add  ‘a name capture box’ on a business’ website so new people
    can sign up for a ‘VIP Club’ or ‘Birthday Club’ depending on the needs of the client.

    In your instance it could be a box on ABC Outlets web-sites which says:

    “Join the ABC VIP CLUB here”

    Marketing messages can then be sent to these customer which contain specific messages or offers.

    Three elements exist to make sure email marketing works:

    1. The List of names;

    2. The Relationship a business has with their list;

    3. The Offer being made at the time.

    We then systematically and strategically keep the customers up to date and
    informed about events which are happening in our client’s businesses.

    3. How Can ABC  Benefit From This?

    Depending on your existing marketing methods, email marketing is a powerful addition or simply a huge godsend to enable a message to reach your customers quickly, easily and cost effectively to bring in more profits – profits you would not have had.

    Messages can be sent on a daily, weekly, fortnightly basis, depending on your requirements.

    Messages can also be sent to a certain type of client if you do not wish to send to everyone.

    Messages generally contain fabulous offers to attract your customer into the outlet.

    It could be to gain more clients on a less-patronage item, it could be to introduce a
    weekly supplier special.  It could even be to offer a free birthday offer.

    (Customer’s name), I am not informed of your specific marketing methods or campaigns, although I do see the ABC ads in print, TV etc. so I won’t go into specific marketing messages but we have strategies and methods to assist your particular type of business.

    And yes, we have clients using our Email Marketing system which are clients of ABC now.

    ABC can specifically benefit using email marketing by using our unique web-based software system, and utilising our comprehensive marketing strategies (client’s pay us $5,000 a quarter to benefit from these) to bring in extra sales, profits and customers.

    The way to conduct email marketing is by utilising the list, building a relationship with your list and offering insatiable deals customers will jump at and come rushing through your doors with oodles of cash.

    4. A massive benefit for ABC is:

    We are able to inform you which customers opened and read your emails and what time of the day they did.

    This is a unique service we provide.

    Most of your outlets would not have lists at this stage and hence missing out on enormous sales and profits to both them and ABC.

    This is another major reason to engage us so we can show them and you how to obtain a list quickly to help more money flow to you both.

    It is often said in marketing – the MONEY is in the list.

    5. Fees

    Two specific fees exist to include email marketing inside ABC.

    1. The cost of creating ABC’s unique email marketing platform containing unlimited names and lists;

    2. The cost of regular email campaigns being forwarded direct to your outlet’s and
    their customer’s inbox.

    On Monday I would like to take your through a PowerPoint slide on our system, and
    discuss fees in person.

    More importantly to explain exactly what is being offered and the huge potential upswing in profits which our email marketing system and strategies can bring to ABC and it’s members.

    6. No Risk Guarantee

    Our  system also comes with our guarantee which I will explain on Monday.

    PLUS

    I am happy to add an extra one in for you.

    This will be MY PERSONAL EXTRA GUARANTEE:

    7. Conclusion

    When compared with other forms of marketing -Brochures, TV, Radio, Messenger, Advertiser; email marketing is by far the most economical and very quick ‘message to market’ marketing which can be done.

    My company ‘Johansen International’ is a specialist in this field.

    (Customers Name), I am pleased to be able to show you the system.
    We  will need about 60 minutes.

    I thought I would also bring along ……. (see if you can take along a customer to act as a referee/testimonial).

    He/She is the (company title..) at (company name) and is conversant with the system and how it can benefit  ABC best.

    If you would like any further information before Monday, then please give me a buzz or email.

    (Customers Name), I am looking forward to having a sound and solid working
    relationship with you.

    Cheers
    Kurt
    Kurt Johansen

    Johansen International

    Direct: 0412 94 77 33

    Grab my new book “7 Killer Tips To Get Your Emails Read” at

    http://www.kurtjohansen.com

    ——————————————————————————

    Back To Kurt
    There you go.  A sales and marketing template which when used and massaged inside your business will set you up prior to the sales call.

    It’s all part the pre-call plan you should have in place in your business.

    If you would like help with your email marketing, please contact me.

    I know I can help.

    Cheers and Great Selling
    Kurt
    kurt@johanseninternational.com.au

    PS: You may know somebody who could benefit from this email template
    or our services and I would be only too happy for you to pass it on.

    Filed Under: Business Strategy, Email Marketing, Marketing Ideas Tagged With: , , , , , , , , , ,

    “How to Become a World Class Presenter”

    March 27, 2008 By Leave a Comment

    Joel Bauer Seminar

    “An amazing four days in a Mal Emery and Joel Bauer Seminar will totally blow your mind and your bank balance into the stratosphere.”

    “And I know If You Read This It May Offend You”

    because it contains a message which most people will not understand

     

    Hi Everyone

    I am taking a big chance writing this as I know most people wont relate to its content.

    What with all the info or seminars I introduce you to this has to be the most expensive, the most elaborate, the most time consuming, the most bonuses, the most life altering which means it is going to also be the most incomprehensible for many to fathom or even contemplate it to be useful to them.

    And that’s OK…It’s not their fault.

    It’s the mindset and culture they have been exposed to.

    I know most people will say American Bull…t.

    I mean many people baulk at attending a half-day seminar around the corner or even investing less then $50 on themselves; so when they see you what’s happening here they are more likely to say, “Kurt, your a goose !”
    “GO AWAY you have got to be crazy.”

    Some may even hit the ‘unsubscribe’ button at the end of the email never to hear from me again.

    And…

    That’s OK. I can live with that. In fact it’s best they don’t hang around and waste their time.

    However…

    if you would like to keep your mind open your senses fully aware, and like to hear about how other people are making a success of their lives then what I am going to reveal is truly mind boggling for the sales professional, boardroom presenter, the manager who needs to deliver presentations, entrepreneurs wishing to enhance their presentation skills and really anyone wishing to improve dramatically the success rate of their negotiations.

    It will even help professional communicators like T.V. Presenters, Radio Personalities, Management Trainers, in fact it doesn’t matter if you are new to talking on your feet; this seminar will make you a PERSUADER of the highest calibre.

    INTRODUCING

    Who are Mal Emery and Joel Bauer? I hear you ask.

    I have been espousing the ability of Mal Emery to you for twelve months now. Mal is the doyen of marketers in Australia. He has been likened to Dan Kennedy; regarded as having one of the best marketing minds in the world. Mal brings to Australia each year the best marketers available where it is not uncommon for him to have 500-1000 people attend his events.

    Next month Mal is conducting a joint Speaker Training Event on the Gold Co.ast with Joel Bauer.

    Who is Joel?

    Joel Bauer IS the world’s best public speaker trainer.

    Most people have heard of Anthony Robbins, the motivational guru. This is what Anthony Robbins said of Joel

    And how’s this for write-ups…

    According to The Wall Street Journal, Joel Bauer is undoubtedly the “chairman of the board” of corporate trade-show rainmaking. Using a compelling combination of hypnosis and sales persuasion, Bauer builds crowds from trade-show passersby, and converts them into willing prospects for his clients. Upon witnessing this miraculous, Joel-engineered conversion process, a Wired Magazine reporter called it “an incredible feat of mass obedience that must be seen to be believed.”

    And…

    Over twenty million people have experienced Bauer’s traffic-stopping presentations for organizations such as 3M, Canon, General Motors, IBM, Mitsubishi, Motorola, Panasonic, and Philips. Millions of Television viewers have seen him suspend disbelief on ABC, CBS, NBC, CNBC, CNN, and FOX.

    Joel divides his time between Trade-Shows/Corporate Events, and consulting audiences/individuals with the secrets of persuasion, personal branding, and creating wealth. Bauer’s current best selling book “How To Persuade People Who Don’t Want To Be Persuaded,” has empowered over 20,000 people…

    Click here to hear to watch a video of Testimonials for Joel. And if you look at the right on Google Video another video will bring more of the same.

    I have also spent two glorious sessions with Joel Bauer in Sydney last year. I wrote about Joel on my blog. Here are the comments I made, some 6 months ago. I have have not doctored them for this email.
    Click here to read Blog One

    Click here to read Blog Two

    And if you didn’t wish to go or couldn’t get to the links here are the footnotes I left back then.

    Kurt’s Footnote One:
    “Joel is a legend, which essentially to me means, soak up what you can from this man he has much, much to offer.”

    Kurt’s Footnotes Two:
    Love Joel or be intimidated by him; does it really matter if he can live up to his goal of “Having you retired within 3-5 years with a profitable back-end.”

    For mine Joel – I love you.

    Now About Mal Emery…

    I know Mal Emery personally.

    I am the person who got Mal to fly 4,278 klms and sp.end 9 hours with me for $37.40

    Why, because I needed to pick Mal’s brain and he desired to watch his beloved West Coast Eagles play football. (The $37.40 was the cost of the AAMI Stadium ticket.)

    Mal is the real deal. I have been a subscriber, a follower, an implementer of Mal’s methods and they work. He has made more millionaires in Australia then most. He has changed my mindset, my actions and pointed me in the right direction to achieve the same.

    Well as I said…

    This email will offend. It’s out of the reach of most people and ONLY a select few will see the real benefit.

    And…

    Only a select few will be able to go anyway.

    Because Mal and Joel are only taking 50 primary registrations. And nearly 30 people have now registered.

    But by allowing only 50 you will not only get personalised service (not a crowd presentation) you will be able to talk, touch, discuss things with them for four full days. No doubt there will also be nights thrown in as well.

    So if you interested in transforming your skills click this button for the Mal and Joel Ultimate Speaking Event 2008.

    This is a Joel Bauer Seminar you do not want to miss.

    But be aware the price, the commitment and the VALUE is huge.

    Cheers and Great Selling
    Kurt
    Johansen International Pty Ltd
    www.kurtjohansen.com
    Direct:     0412 94 77 33

    PS If you find this opportunity too overwhelming to miss out on AND you are lucky enough to gain a spot let me know.
    I will throw in a FREE TICKET to one of Mal’s Platinum events in 2008 valued at $1997.

    PPS: This bonus can only be obtained from me. (I squeezed it out of Mal for people on my list). There’s only 3 Platinum events left this year, Gold Coast, Melbourne and Perth…. where the best marketers in Australia get together in a Mastermind group and share and learn. (I paid $2500 each one I attended last year just to make sure I got in).

    PPPS: Yes, $1997 extra from me free – WHY an I doing this?
    Because I believe you deserve all the accolades and help you can get for taking this step to learn from the world’s best.

    PPPPS: The link again is click here to register. Make sure you let me know you have booked, it’s the only way you will receive this extra BONUS of a Platinum Event ticket valued at $1997.00



    Filed Under: Business Strategy Tagged With: , , , , ,