This particular ‘FROM’ technique works especially well for small businesses who have a personal relationship with their clients.

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I was re-reading Guerilla Marketing “Secrets For Making Big Profits From Your Small Business” – by Jay Conrad Levinson, Copyrited 1984 and saw a very familiar theme which is true today.

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People who begin their day by checking emails are most likely to
continue to do it during the day and are susceptible to on-line offers;
specials and deals which may land in their in-box.

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Why did we both do this…WELL…

Because…

The promos and sales on offer grabbed our attention and reached us
at the right time.

Now, there isn’t really anything startling here.

Except…

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In Australia, we are about to enter a crucial marketing and advertising period which is known as the “End of the Financial Year.” This is where companies like to throw out specials and have end of financial year sales. What can you do to join them?

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So, I disagree with your comments in so much as there must be a lack of relationship with clients if the first name doesn’t matter.

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1. 14% of businesses do not send one email to their clients per month;
2. 31% send 5 plus emails per month;
3. 9.5% send 21-30 emails per month.

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I thoroughly recommend you give them your email marketing business.

You can get to them at http://bit.ly/dCNKRK

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Email is our primary form of marketing and we were NOT getting the results we wanted until we engaged the services of Kurt Johansen, Australia’s Email Marketing Guru.
We have just sent out the 2nd of our new emails and the response has been amazing!

We are now getting a much better response of [...]

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In Australia, Mother’s Day falls on the second Sunday in May (9th May in 2010) – Let’s call this your “Email Marketing Campaign Finish Day.”
then…
You need to work backwards, weekly, and decide how many emails you may wish to send before the Campaign Finish Day.

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