Email is our primary form of marketing and we were NOT getting the results we wanted until we engaged the services of Kurt Johansen, Australia’s Email Marketing Guru.
We have just sent out the 2nd of our new emails and the response has been amazing!

We are now getting a much better response of [...]

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In Australia, Mother’s Day falls on the second Sunday in May (9th May in 2010) – Let’s call this your “Email Marketing Campaign Finish Day.”
then…
You need to work backwards, weekly, and decide how many emails you may wish to send before the Campaign Finish Day.

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To recap, here are the first 4 email types:
1. Email Type One: Tell a Story;
2. Email Type Two: Discuss a Special Event/Holiday;
3. Email Type Three: Comment on a Special Media or
Social Event; and
4. Email Type Four: Media Personality Comment.

To continue on here are email types #5 – #8…

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Summary

Well, here are the first four Email Types.

1. Email Type One: Tell a Story;
2. Email Type Two: Discuss a Spec.ial Event/Holiday
3. Email Type Three: Comment on a Spec.ial Media or Social Event; and
4. Email Type Four: Media Personality Comment.

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If you sell baby merchandise, show them the latest stock arrival, or maybe
show them the latest pram and how easily it folds and can be placed in the
boot of a car.

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But before I answer them, I am suggesting you should be contacting
your clients regularly.

And with Easter coming up, it’s a good time to start.

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Did you know Easter is the next big consumer buying time after
Christmas and the January sales?

And…

if you get yourself prepared you can take advantage of this.

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I always recommend you send emails by both TEXT and HTML methods.

Why ???

Because simply…

99.9% of people on my list open their emails in HTML.

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Large corporations engage in email marketing and I say it IS NOT.
It is all poppycock !!!

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Thanks to you I am now creating my POSITIONING (think I got that right) in the industry, we have been working on my marketing material and attached our flyer with your testimonial on it.

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