How To Create Effective Email Marketing Campaigns

  The biggest concern my customers reveal to me is they don’t know what to and when to write emails. Email Marketing like any other marketing should start with a plan. To help… I am going to use a part of the first verse of an old Rudyard Kipling poem called: “I Keep Six Honest Men” By using ‘these men’ you will be able to create your … [Read more...]

What is The Lifetime Value Of A Customer ?

A new client told me this week they stopped sending out marketing materials because it was not worth it. I asked her if had she done the maths or was it a gut feel? She said, "The maths doesn't make sense."  "For every flyer we drop into a letterbox it costs us around 40 cents." And from 1000 flyers we sell around $300-$400 worth of product so … [Read more...]

You Will Be More Effective If

One of the flaws of being a business owner is working too long and too hard in your business. You need at times to sit back and take a look at which direction to take. Often it is because you are not sure where to go for help. Yet, it is help we often need. In Dr Stephen Covey's world best-seller "The 7 Habits of Highly Effective People" he … [Read more...]

How To Get More Clients in Your Business

Welcome to this business lesson on How to Get More Clients in Your Business. Many of my clients over the years wished to jump in and start advertising, which in itself is commendable but it….is Dangerous. Let me explain… All fishermen know that it takes different bait to capture different fish. And so it is in business. Different advertising … [Read more...]

Do You Send Emails To Your Customers ?

Do You Send Emails To Your Customers ? Did you know most businesses send emails but they only send: Welcome; Thank you; and Transactional emails. This means: Most business people are missing out informing their customers of other products or services they have. I can understand why business owners do not send relationship or informative … [Read more...]

30th June Offers

I was thinking of you today and what you could invest in prior to 30th June to get the maximum benefit for your business whilst grabbing tax deductions. So here are two ideas to help get yourself rolling along in 2017/2018 Financial Year. Item 1: Employee & HR Manual How’s you HR Manual and Policies going?  Do you have them ?  Are they up to … [Read more...]

Why I Hate Email Templates

I hate Email Templates. You can buy a series of them on the internet, Facebook, wherever social media sites sell adverts. But for me... Yuk ! Wouldn't use them and wouldn't care how successful authors say they are. They are just not me. Double Yuk ! I will explain why they are not me later. For now... Firstly let me admit to you. With … [Read more...]

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