30th June Offers

I was thinking of you today and what you could invest in prior to 30th June to get the maximum benefit for your business whilst grabbing tax deductions. So here are two ideas to help get yourself rolling along in 2017/2018 Financial Year. Item 1: Employee & HR Manual How’s you HR Manual and Policies going?  Do you have them ?  Are they … [Read more...]

Why I Hate Email Templates

I hate Email Templates. You can buy a series of them on the internet, Facebook, wherever social media sites sell adverts. But for me... Yuk ! Wouldn't use them and wouldn't care how successful authors say they are. They are just not me. Double Yuk ! I will explain why they are not me later. For now... Firstly let me admit to you. With … [Read more...]

Here’s what may be the biggest business mistake of all

It is easy to make these mistakes in business. I know I am guilty at times. But it doesn’t have to be this way. Keep these mistakes in mind and then make sure you are not guilty. Mistake #1. Chasing new customers before looking after the ones you have. I remember an old saying.  It came from one of my early mentors named Marty Cohen. Marty … [Read more...]

I had to pull my head out of my butt and get on with it

When I first started sending emails years ago I was shy, reserved, and not sure what I was doing. Yet alone know what I was allowed to do - legally ! The emails were instructive and informative but were written the way I was taught to write at school. I even remember having one email checked over by a TAFE lecturer and she corrected the … [Read more...]

Are You Ready To Send Email Campaigns This Year?

Every year I help hundreds of businesses compile or format or inform them how to write and produce emails that sell. You see, over the past eight years I have been in this market I have seen what you need to do to get your emails opened, read and acted upon. These industries have been a mixture of regular retail, manufacturers, small businesses, … [Read more...]

Are you back yet ?

The Great Australian Shutdown is almost over and most people are back to work. How about you? Are you back yet  ? If you are not don't worry about reading this post. Keep enjoying your break. But if you are back then... I'd like to help you kick-start your marketing and advertising efforts in 2017. Whilst we have a plethora of places to … [Read more...]

Get these 4 questions right and you will discover your emails will work

Email Marketing has been around for a long time. Some would say too long ! Yet the reality is most of us subscribe to many email lists, not that we read all the emails, but we stay subscribed. Why do we do that? Why don't we simply unclutter our lives, unsubscribe from these lists and get on with what we have to do. Well there are a multitude … [Read more...]

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