Are You Guilty of ‘The Play It Safe Mentality’ ?

I personally talk to hundreds of business people every year. Some I coach, some I train in various business subjects and many call, email or catch me in the corridors to pick my brain. I am often asked for the magic answer to help them grow their business. You know the magic pill which will solve all their business problems. It's a normal … [Read more...]

The Secret Of Success Is…

What I am about to tell you is not something special. It is not special because I think you already know the answer. It's been in front of most people for years yet for their reasons people ignore it. It is how to achieve SUCCESS. And Success is different for each one of us. What one person sees as success another person may not. But... It … [Read more...]

How to bring more cash into your business in the next three months

First... If you are not wanting to make more money this year don't read anymore. This post will waste your time. Now... I have to admit I have never really been one to write down and set 12-month goals. For some reason, I cannot even get into the art of seeking divine help and chanting mystical affirmations. Nope; singing Kumbaya is not my … [Read more...]

Use This Simple Email Marketing Tool In 2018

Years ago I wrote emails for a very high-ticket item.  It was a six-month leadership-development program. How did I vary my thoughts from selling a single item to this classroom face-to-face ten subject course?  Less than you might think.  I had to start with five thoughts. I had to explain how this program was different and better than all … [Read more...]

How To Create Effective Email Marketing Campaigns

  The biggest concern my customers reveal to me is they don’t know what to and when to write emails. Email Marketing like any other marketing should start with a plan. To help… I am going to use a part of the first verse of an old Rudyard Kipling poem called: “I Keep Six Honest Men” By using ‘these men’ you will be able to create your … [Read more...]

What is The Lifetime Value Of A Customer ?

A new client told me this week they stopped sending out marketing materials because it was not worth it. I asked her if had she done the maths or was it a gut feel? She said, "The maths doesn't make sense."  "For every flyer we drop into a letterbox it costs us around 40 cents." And from 1000 flyers we sell around $300-$400 worth of product so … [Read more...]

You Will Be More Effective If

One of the flaws of being a business owner is working too long and too hard in your business. You need at times to sit back and take a look at which direction to take. Often it is because you are not sure where to go for help. Yet, it is help we often need. In Dr Stephen Covey's world best-seller "The 7 Habits of Highly Effective People" he … [Read more...]

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