“1 Quick Tip For Email Marketers”

“1 Quick Tip For Email Marketers”

Writing good ‘copy’ is essential in email marketing.

It is a skill which can be learned, yet many people do not have the time and patience to master it.

And if this is you then it’s OK.  You do not have to spend years training to be the best copywriter, although it helps to learn a few tips and techniques.

So here is one technique used widely in copywriting.

It is called the…

Slipperyslide or Bucket Brigade.

It is meant to…

Get people to read the next line in a flowing fashion.

Just like…

Sliding down a slippery dip or passing a bucket of water to the next
person in line to put out a fire.

Can you see what happened in the above few sentences?


Now let me give you some examples of words you should avoid and use in your copy to create this flowing style.

Avoid using:

  • But…
  • No…

These cause the reader to STOP reading and pause.

Instead try:

  • However…
  • Yet…

By inserting ‘Bucket Brigades’ in your email copy you will have a better chance to get your emails open, read and acted upon.

If you need help, contact me.

I have different levels of coaching to suit all budgets.

Coaching Level KJ: Consult

Coaching Level KJ: Lite

Coaching Level KJ: Deluxe     

Coaching Level KJ: Business

Don’t sit around and do no marketing in your business.  Get help from
somebody who lives and breathes email marketing.

Believe In Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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