Inside: 7 Tips On How To Write Better Email Subject Lines

Just like an article in the newspaper, the Subject Line of your email (the Article Headline in the newspaper) is the most important element to grab your readers’ attention.

If you have a compelling subject line the chance of your email being opened improves dramatically.

In a recent MarketingSherpa.com survey, 85% of businesses reported increased results after they revisited the subject line and improved it. That is the bulk of the email stayed the same – only the Subject Line was changed.

Subject Lines can be short, they can be long but the rule of thumb is around 50-60 characters is about the maximum you would wish to use.

But it is all about testing.

Be careful too as not everyone has a wide ‘Subject’ panel in the email program to read all of your Subject Line if you choose to go long.

Here’s few tips to help you out with subject lines:
1. Be Relevant – Try to think of it this way. If you wrote the Subject Line with your customer’s name in it then they are bound to open it.

i.e. This Email Is For… Kurt

This is the biggest mistake I discover with Subject Lines. They are not interesting or
relevant enough for the recipient to open the Email.

2. Special Offers Work – Be concise such as:

“$29 Off Women’s Cuts When Booked Today.”

“Movie Tickets for $10 – Today Only.”

“NLP Coaching – SAVE 50% – This Weekend Course Only”

Make the offer clear – Place it in your subject line.

People love special offers so let them know about it straight away.

3. Check Previous Statistics. Something else you can do very easily is to check previous emails and see which ones scored high in open rate percentages.

This is something you can do easily if you are using a dedicated autoresponder program. There are many available but the one I use and teach is Smart Email.

Smart Email allows you to check open rates, read rates and click-through rates. It also tells you who has opened the email and when.

This is very useful information as it will enable you to select when best to send your emails for maximum reading.

4. Steer away from using words which can be caught up in Spam Filters – Most email servers automatically filter out any emails that contain spam keywords in their Subject Line.

I have written a Kindle book on Spam Filters and how to stay above the law. It also contains 93 words you should never use in your emails.

You can find it at this link:
How To Beat The Spam Filters Legitimately And Get Your Emails Delivered

Whilst Free is often considered a Spam Word I have used it successfully as can be seen in Tip 5 below.

5. Curiosity can work in the Subject Line – There are many ways to do this.

“Revealing 7 Ways To Get Free Groceries at Coles.”

“You Too Can Have Woolworth Deliver To You Without Paying A Cent.”

“If Only I Knew This Before I Bought My Car.”

“Only Russian Astronauts Are Allowed To Take This Item To The Space Station.”

These types of email Subject Lines will work gangbusters if you have segmented your
lists accurately.

6. Don’t Fool Them. Don’t write a Subject Line which does not embrace what the email is about.

In copywriting we call this “Bait and Switch” (You hook them in and then switch the topic).

It is a real no no if you wish to retain the respect of your recipients.

Essentially the Subject Line should reflect the body of your email.

And finally…

7. Be Yourself – It is OK to be a bit quirky if that is you.

Stay true to who you are. Not everyone will like you.

Remember it is about ENGAGING with your email list.

People buy from friends so become their friend.
Believe in Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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