Avoid Using Email Marketing Headlines Like These

Hi Everyone

One of the most important aspects of your email marketing campaigns should be your headlines.

More importantly though is the email subject headline.

These should arouse curiosity and grab the readers attention to open your email.

Here is a list of headlines which actually appeared in newspapers –
you could use them


I think it may be best to avoid them.

“Astronaut Takes Blame For Gas in Spacecraft”
he mustn’t be used to dried food

“Red Tape Holds Up New Bridges”
remind me to avoid going that way

“War Dims Hope For Peace”
yep, I guess it would

“Man Kills Self Before Shooting Wife And Daughter”
and so he should have !

“Miners Refuse to Work After Death”
hmmm, I think I would too

“Hospitals Are Sued By 7 Foot Doctors”
just give them their basketball ring

“If  Strike Isn’t Settled Quickly, It May Last Awhile”
do you think so?

“Something Went Wrong In Jet Crash, Expert Says”
something terribly wrong I reckon

“Police Begin Campaign To Run Down Jaywalkers”
they just need to learn don’t they

“Cold Wave Linked To Temperatures”
ah, maybe


How about this one…

“Panda Mating Fails; Veterinarian Takes Over”
now that’s dedication, what a guy.


The use of email subject lines is very, very important in email marketing


make sure it’s one which will WORK and do the job you intend it to.

Having someone crack up laughing at your headline may make you noticeable but will it make you a sale?

Cheers and Great Selling

Email Mastery

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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