“…because it works; that’s why – Part #2”

“…because it works; that’s why – Part #2

You were not aware there was going to be a Part #2 to yesterday’s email did you ?

To be truthful – neither did I at first. But then it dawned upon me that I should give you some more help, info and guidance about email marketing.

And especially…

Long emails or short emails.

The best way to answer whether you should write long or short copy emails is to look at what the world’s leading email marketers and copywriters recommend.

I know you won’t because you are busy doing other things.

So let me paraphrase a couple here:

Drayton Bird:
Try running longer copy. Much longer.
Because it tends to work better in any medium.

Here are the results of some tests run by a colleague of mine:
Copy Length (words) – Response Rate %
1,064 – 17.08%
1,999 – 19.09%
2,763 – 24.24%

My colleagues and I make our living by getting people better results, and I can’t recall us ever running shorter copy to do so.

John Caples:
Here is his advice about why not to use short copy.
“Give people every reason to do what you want. Otherwise, it is rather like a salesman who sees you today and only gives you one reason to buy the product; then another reason to buy tomorrow – and so on.”

The trick is to write meaningful and interesting copy to intrigue your readers, that is the skill.  Next time you’re looking for better results, try longer copy.

If you need help then I do have coaching and a “done-for-you-service” but don’t sit around moping you are not getting any results and then blame it on the economy.  That is just plain dumb.

As Stephen Covey wrote 20 odd years ago in his world acclaimed book,
“7 Habits Of Highly Effective People”

Habit Number 1 : BE PROACTIVE.

Believe In Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

Leave a Reply

Wordpress SEO Plugin by SEOPressor
%d bloggers like this: