Before You Write A Word You Must…

Hi Everyone

A friend asked me the other day, how I come up with content for my Email Marketing.

The answer once known is easily teachable if you follow a simple system, it should work for you too.

Before you write a word you must be able to satisfy these 5 questions in the recipients mind.

1. Who  Are You ?

2. What Do You Want ?

3. Why Should I Care ?

4. What’s In It For Me (W.I.I.F.M.)   and

5. What Do I Do Now?

You need to appreciate you will be an intrusion in someone’s day so be prepared to give them useful information.

It won’t matter what line of work you are in – it’s these 5 questions people want answered when they receive  correspondence in any form.

So get to it, make sure when you send out an email, post a letter, create a video or make that telephone call you know you should you can answer these 5 questions.

Cheers and Great Selling


PS: If have any other questions you believe people need to have answered leave a post.

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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