Creating The Interest In Your Email Marketing Campaigns

Desist from Cold Calling in your Email Marketing Selling


Hi Everyone

Sounds a hard call to many but if you wish to become successful in email marketing then you need to stop cold call sales and emails.

Cold calling selling is the least profitable and liked methods of any selling.


to do it in emails is even worse.

You see…

when you cold call in a sale it becomes a numbers game.  Maybe you will get a sale, most probably you will not.

The best method to engage a prospect is with the simple art of ‘Creating an Interest’.

“Creating an Interest” is Part 1 of my Three Step Sales Cycle.

It involves the prospect being aroused enough to start looking at your products and services.

Firstly, let’s look at this in a traditional sales sense.

A retail store creates an interest with pop music blaring loud to attract passers by in a Mall in the case of female clothing stores.

Major retail chains create interest  by brochures and catalogues, TV ads and store window displays.

Whilst a prospect may create their own interest by simply NEEDING something.

The science of sales is to hook into this ‘Creating An Interest” first step and see how you can use it for yourself.

Now let’s look at emails.

Anyone receiving an email needs to have a interest created to them within the first few seconds.

but how we do this ?


By simply applying some courteousness to your email by starting them with their first name. ie.:

  • “Hi Bob….”  or
  • “Hello Mary…”  etc.

The moment a person receives an email it is taken as an interruption to what they doing.  Don’t get me wrong here some people like interruptions.

But if you wish to really create interest with them then you need to add their first name.

Do this is your emails and watch your responses increase.

Next post I will talk about. “How to get past them reading,

  • “Hi Bob….”  or
  • “Hello Mary…”  etc.

Cheers and Great Selling
Australia’s Email Marketing Guru

PS: If you are looking for help with your campaigns – contact me – I will be happy to offer guidance.

PPS: Australia’s leading marketer Mal Emery inter-viewed me for one hour about email
marketing.  Listen here.  YES Kurt, I wish to listen to the inter-view.

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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