“Did you receive these 17 brochures in your letterbox ?”

Hi Everyone

I was out visiting a client the other day and was amazed when
I returned to my office.

I parked the car in the normal spot.

Walked the 5 or 6 metres to the front door of my office and I
grinned as I witnessed through the window, the excitement of
my Golden Retriever and Lhasa Apso, happily wagging their
tails to see me.

Nothing unusual I thought.

This was just another return, and it’s always nice to be greeted
by the family pooches as they give their love so freely.

I even had a great sense of gratitude overwhelm me.

But then…

I turned around and saw a pile of brochures, flyers and pamphlets
all neatly folded and protruding from my letterbox.

Gosh, I thought it must be Christmas.

I can’t remember receiving this many marketing items in one bundle
before.

There were brochures for:

* Target  – “Massive Home Sale”;
* Coles – “Your Hunt For Easter Value Is Over”;
* Kmart – “Everything For  Easter Time”;
* Big W – “Big Easter Surprises”;

* Kosmos Electrical – “Home and Kitchen”;
*Repco – “Easter Getaway Specials”;
* General Trader – “Where Everyone’s A Chef”;
* Prouds The Jewellers – “Sparkling Savings”;
* Auto Barn – “Hip Hop Easter Sale”;
* Cheap As Chips – “All Your Easter Goodies In One Basket”;
* AGL – “Need Hot Water?  We’re Experts”;
* Australian Outdoor Living – “Production Surplus Crisis”;
* Chemmart – “Monster Discounts”;
* The Outdoor Furniture Specialists – “9 Day Mega Sale”
* Godfrey’s – “We’re Turning 80”;
* Dick Smith – “Talk To The Techxperts”; and
* Sprint Auto Parts – “Easter Saving Sale”.

What in the world, I thought,  has caused all these companies to go to
great lengths to create, compile, edit, and publish such colourful
advertising material to grab my attention?

What possibly triggered them into producing and sending it
all at the same time?

Well, really it isn’t surprising if you understand the buying cycles
of consumers.

And…

These companies do.

Easter is almost upon us and it IS recognised as the biggest consumer
spending time after Christmas and the New Year sales.

Easter brings about many feelings, whether it be holidays, religious/
spiritual or just ‘it’s nice to have break’.

Easter also brings about consumer spending.

So, if your business isn’t gearing itself to take
advantage of this consumer activity and sales phenomenon then
I suggest you start cracking some heads in your marketing and sales
department.

An opportunity like this will not come around again probably until
the Mid-Year Sales.

These 17 companies listed above are not dopes !

They went to great length and expense to produce the brochures because
they know this time of year is ripe for consumers.

And now you do too.

I know – I hear you – “I don’t have the money to produce such
lavish brochures.”

And I understand that.

Most small to medium businesses don’t.

But it’s no excuse not to look around and see what you can offer
your customers. What great deals can you stimulate their interest with?

Then get on the phone, fax them, or send them an email.

For me, it’s email, because…

We can send multiple messages quickly, discover who opens the emails,
reads them and who may click on links back to our website.

It’s what I call a very quick means of “Message to Market” and
can be easily and quickly changed with each email.

If you would like to know more just give me a hoy.

But whatever you do; DON’T…

Miss out on the spending frenzy which is about occur.

17 companies whose brochures were in my letterbox cannot be all wrong.

Cheers and Great Selling
Kurt
Email Mastery

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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