Email List Growth Is Important For Sales

“According to a new Ascend2 study, 61% of sales and business professionals around the world report that their email lists are growing slowly, while 67% say that list growth is “very important” to the overall success of their marketing program.”

What this means is you need to have strategies in place to grow your customer database.

The most effective email list growth tactics in the study are website access and content downloads.  That is provide your visitors to your website with a useful, meaningful and worthwhile download.

Most Effective Email List Growth Tactics (% of Respondents)
List Tactic % of Respondents
Website access 43%
Content downloads 42
Upcoming events 30
Social media sharing 29
Purchase process 22
Paid search campaigns 20
Email forward to friend 14
Call center/in-store email capture 13
Source: Ascend2, January 2015

What is also useful to get your head around is ‘Social Media’ is considered the toughest to get people to sign up to your list.

Most Difficult Tactics to Execute For Growing Email List (Percent of Respondents)
Tactic % of Respondents
Social media sharing 40%
Paid search campaigns 39
Email forward to friend 31
Content downloads 22
Call center/in-store email capture 21
Purchase process 21
Website access 16
Upcoming events 1
Source: Ascend2, January 2015

The ability to create the right piece of content which will force people to sign up is crucial to building your lists.

Take your time to create the right document or…

Simply engage someone who will catapult your results.

You know where I am.

Believe In Yourself

 

PS: You can access the full report here.

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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