Email Marketing and the Mobile Phone = A Great Marriage

Hi Everyone

I have been keeping a close eye over the past 12 months on the regularity and increase of people reading their emails via their Mobile Phones.

It was a perplexing situation for us Email Marketers because it could mean we needed to drastically change our methods quickly.


What I have discovered and researched is the Mobile Phone is not to be feared but welcomed by the Email Marketer.

Let me explain…

The age group of people who are prolific Mobile Phone users are Generation X and Y.  They need constant contact with their friends and family and rely of their phones to provide this.

When they receive any message, whether SMS or Email,  they have a built in ‘Must Read’ mentality.

This means if they are reading their emails via their phones they will read your message almost instantly.

They have to.

Their brain says, “It’s for me.”  “And I’m important”
“More important than the person I am talking to at the moment.”

But here is the good part.

All these Generation X and Y people also have Email Addresses. Don’t for one second believe they don’t.

So, if your message is really advantageous and of benefit to them they will read it again when they log onto their email at a PC.

For me though there is an even healthier sign email marketing and mobile phones are a great marriage.

This is because most people at work will have their phone on and instantly read their messages too.

If they like what they read they will flick their PC over to their personal or business email address, depending which one you sent the message to,  and read it.

Don’t believe me ?

Ask all the new coupon sites, like Groupon or Social Living how quick people respond to their daily offers.


Because they do not wish to miss out.

The mobile phone today is a godsend to email marketers.

It is a device which allows our messages to be read within a shorter time frame than ever before.

But remember the principles behind Email Marketing.

It’s all about ONE EMAIL = ONE MESSAGE.

Especially now people are reading emails quicker via their phones.  They do not wish to be tied up reading many points you might wish to cover.

Just write one message in your email.

And I am not an advocate of keeping it short.  If your topic is want they wish to read the length of the message is irrelevant.

Email Marketing continues to be about:

1. The List;

2. The Relationship you have with your list; and

3. The Offer.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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