Email Marketing – Are You Using The Three “R’s”

Hi Everyone

I am a huge fan of three core principles of email marketing. They are:

1. The List;

2. The Relationship You Have with Your List;

3. The Offer You Are Making To Your List.

All three must be congruent with the recipient.

Recently I came across another three email principles which resonated with me.  They were delivered by Eric Kirby at last year’s Email Insider Summit and make sense.

He spoke about email marketing being about the Three “R’s”.

1. Reach – How many people does your message go out to AND size does matter;

2. Relevancy of the message –  (What I describe as the right message to the right person at the right time;

3. Rhythm – How often you send your email messages.

To me, all these make sense.

The greatest failures I see businesses make in marketing are:

1. They have not captured sufficient customer email addresses and details to warrant a marketing campaign;

2. They do not segment their list enough, and therefore send out messages to everyone regardless of relevancy; and

3. They send out messages haphazardly without any strategic thought or plan, and without any logical timing.

If you wish to get the greatest benefit from your email marketing then you need to engage my 3 steps of:

1. Get a list together 2. Start relationship building and 3. make them offers too good to refuse.

but…

if you also apply Eric Kirby’s “3 R’s” of Reach, Relevancy and Rhythm them kabboom !!!

Do these consistently and you will discover an enormous boost in your profits.

Cheers and Great Selling
Kurt

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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