Email Marketing – Are You Guilty Of Shotgun Marketing?

Hi Everyone

How is your Email Marketing going or are you guilty of  “Shotgun Marketing”?

You see, whilst Email Marketing is not an exact science it is still the most cost effective means to get your marketing messages out to your crowd.

Let me explain.

I coined the phrase Shotgun Marketing many years ago because most people in businesses market like they are going duck hunting.

Duck hunters load up their shotgun with pellets.  These pellets are hundreds, even thousands of tiny metal projectiles crammed down the shotgun which when fired upon blasts along the barrel at a rapid pace and spreads like a fisherman’s net over a vast area of the sky.

The idea is to have these pellets directed into a flock of low flying ducks or birds hoping one of the pellets hits a duck in a spot which will make them fall nearby where they can be retrieved.

Simple really isn’t it.

But the reality is…

Not many of the pellets hit the intended target in the correct spot to achieve this fate and most of the pellets continue their journey to land in some inconspicuous, innocuous and unknown place.

Yes, most pellets fall to the ground but a few may graze a duck, without hindering them too much, leaving them to continue to fly unabated.

And this is like many businesses marketing efforts.

Are you guilty of  advertising in newspapers and on radio, in magazines and on T.V., much like a duck hunter hunts, and expects your adverts will find you a customer?

Like most duck hunters, these type of  advertisements may graze the intended recipient, without hindering them too much, leaving them to continue to watch or read unabated.

If you really wish your advertising to stick then you must adopt a MISSILE MARKETING approach.

And the best way to do this is with Email Marketing.

Email marketing directs your marketing message, much like a missile, direct into a person’s in-box leaving them in no doubt about your intention to helping them solve  a problem.

Email marketing is personal, it’s affordable and addresses the very fabric of relationship building by talking one-on-one with your prospect or customer.

So, before you do any marketing again ask yourself this vital question,
“Am I  Guilty Of Shotgun Marketing?”.

and if you are –


Adopt Email Marketing into your marketing mix.  Your customers will love the personalised special attention you are giving them.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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