Email Marketing: Are You Ready For Mother’s Day?

Hi Everyone

“Are You Prepared For Mother’s Day?”

Gosh, it’s probably the furthest thing from your mind, with
Easter coming up in a few weeks time.


if you don’t start thinking about Mother’s Day now you
may miss out on this very important day in sales.

You see, although retail spending has plummeted, I bet there will
be an abundant amount of money gleefully taken out wallets and
directed to keeping a very important person happy.

Don’t despair if you have not thought about Mother’s Day yet.

I am here to help.

Use these dates to program your marketing.

Firstly, you need to plan your marketing to finish on Mother’s Day.

In Australia, Mother’s Day  falls on the second Sunday in May (8th May)
Let’s call this your “Email Marketing Campaign Finish Day.”


You need to work backwards, weekly, and decide how many emails
you may wish to send before the Campaign Finish Day.

I like to commit to at least a minimum of a four – five email campaign.

For example…

If your Campaign Finish Day is the 8th of May (Mother’s Day), then you
have the week’s commencing Monday 2nd May, 25th April, 18th April and
the 11th April to send emails.

If you wish a five email campaign, use the Friday before Mothers Day
as a final reminder.

Confusing?  Let me help.

If you wish to send one email per week the schedule would look like:

* Email One – send week commencing – 11th April;
* Email Two – send week commencing – 18th April;
* Email Three – send week commencing – 25th May;
* Email Four – send week commencing – 2nd May.
* Email Five – send the Friday before Mother’s Day – 6th May.

All of these emails are to be centred around the theme, Mother’s Day.

So Kurt, what have you to offer your clients for
Mother’s Day ???

Get to it and start planning NOW.

If you leave it until the last moment it will be too late.

Believe in Yourself


About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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