Email Marketing – Be Relevant

Hi Everyone

When you undertake email marketing it is important you stay relevant to your list of subscribers.

It is crucial to send messages only to people who really are expecting contact on the subject and try to avoid sending emails to your entire list if it is not relevant to them.

Let me explain…

You may have an email list of around 500-1000.  They may have become subscribers to you for various reasons.  You may have met them somewhere, they have signed up at your store, they may have signed up from your website, and/or they may have been referred to you. i.e. Not everyone on your list may want or need every product or service you have.

It’s important we segment our lists as much as possible to allow us the ability to send targeted emails pertaining to the client or prospect.

This way we avoid bothering people with wasteful material.

Much research has been done and on average people receive 44 emails per day.


Only around 11 of those are from companies, people, businesses they expect to receive emails from.  Or in other words permission based emails.

So, it’s important we don’t add or be part of  33 unwanted emails people receive which contain details they really didn’t wish to know about.

Email Marketing is cost effective, yet it is also intrusive.

Be a welcome addition to someone’s in-box not an unwelcome intruder.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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