Email Marketing: Do I Really Need You?


I received this response yesterday after sending emails about my
world famous “5 x 5 x 5.5 Christmas Promotion”.

“Do I Really Need You Kurt ?”

At first I was shattered.  Not need me?  What the heck???

Then I chuckled and said to myself, “Get over yourself Johansen !”
“Of course they don’t need you.”  “They can do this themself.”

Because Email Marketing can be taught. It can be learned and it
does bring in the cash riches you deserve.

So you don’t need me to do this and to prove my point here’s a
list things you can do yourself to make sure email marketing works
for you.

Enjoy and implement.

Everyday something is being bought or sold because people NEED to
solve problems, or to be rescued.

Email Marketing can help you HELP others.

There are three Key Factors in emailing marketing.

  1. The List;
  2. The Relationship with your list; and
  3. The Offer you make to them.

So, to help your customers decide to act with you, and build the
relationship you have with them, I am providing you with these
email marketing tips.

Use these 7 Tips: – They Will Work.

  • Make sure you are using an address your customer recognises.
    Be consistent.  The address is your FACE. It is the first part of
    your email campaign people see.
  • Ensure you are using a service provider which has the capacity to
    send out your messages. Don’t use Hotmail, Yahoo, Live, Gmail
    addresses if you wish to be taken seriously about being in business.
    Buy your own domain name and set up personal email addresses.
  • Don’t use a bogus email address for people to reply to. Provide
    your customers with a real email address.  You should have
    nothing to hide and encourage their interaction with you.
  • Respond to any requests you may receive straight away. Especially
    ‘unsubscribes’. Some people will not hit the automatic unsubscribe
    button you have provided and will email you with the request.  Act
    promptly, efficiently and courteously.
  • Send out messages which will help them solve their problems or
    rescue them. It’s not always about sales in the emails – it’s about
    building TRUST in the relationship. If you get this right than the
    right offer will get to them.
  • Become their HERO. They will love you for it.  Stay in contact and
    know how to have a conversation with them.


  • Do this consistently and persistently.  Weekly or at least fortnightly –
    once a month is too long between contacting you friends, so don’t
    do it with your customers.

So there you go Kurt, you don’t need me.

But if you WANT me to help, you know where I am.

Believe in Yourself

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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