Email Marketing: Do you send in Text or HTML format?

Hi Everyone

I have been in some interesting discussions recently over whether to send out marketing emails in HTML or TEXT.

It seems the big push these days, coming from the Internet Marketers, is to send in TEXT.

The reason behind this would be deliverability.  By sending out emails in TEXT format the belief is you have a greater chance of getting your email delivered and not caught up in Spam Filters.

My research and experience (I have sent thousands of legitimate marketing emails) reveals using only the TEXT method is fraught with danger.

Sure you could entice them direct to a web page quickly if they know you but to be really honest and upfront I have discovered 98.9%  of people (yeah OK I made that stat up) read their emails via HTML.

In fact the statistic would be even higher if I really calculated it.

You see…

I have the ability in my program I use to send email messages in TEXT and HTML at the same time and view which format a recipient opens them in.


Almost everyone reads my emails in HTML.

What this allows me to do is to send emails with pictures/images inserted.

It allows me to add my face to the email in the signature line which helps build trust.

It forces me not to treat the recipient as a child because I ALLOW them to choose which format they will read their email in.

With the advent of many emails being read via mobile phones, a carefully inserted and constructed picture header can also increase the read of your email.

So my advice is not to dictate to your customer the experience in which they are about to obtain.

Allow them to choose to view your picture/images or not and send your emails in both HTML & TEXT formats.

Cheers and Great Selling

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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