Email Marketing – Don’t Get Hooked Up in the App World

Hi Everyone

It seems that everyone is going crazy about APPS these days.

There are literally hundreds of thousands of different ones you can download on your Smartphone.

BUT…

At the recent Mobile Insider Summit, in Key Biscayne,  it was revealed:

  • 25% of Smartphone users don’t use their phone as a Smartphone, even though it is one;
  • Of those who do use their phone as a Smartphone only 16%  engage with apps;
  • and another 8% plays game.

These Smartphone users do, however, use the Internet 21% and they do use check their emails 29%.

So what does this mean to the email marketer.

Two things really.

  1. Make sure your emails are targeted to your customer; and
  2. Make sure your website is in congruence with your email message.

Apps may be on the increase but there is no evidence they are being taken up in abundant use.

Therefore don’t divert your attention away from specific email messages for your clients.

Cheers and Great Selling
Kurt

About Kurt

I'm passionate about helping people in small to medium businesses get BIG results from email marketing. Email Marketing is about 1. Your List 2. Your Relationship With Your List and 3. Your Offer. When you get the three in unison, watch your profits soar. If you're not sure what I mean. Contact me. I can and will help. Believe In Yourself - Kurt

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